Earth Tones PrimaLoft introduces the first biodegradable synthetic insulation. MALOJA BADIN JACKET WITH PRIMALOFT BIO Swiss apparel manufacturer Maloja is one of the first brands coming to market with PrimaLoft Bio, the world's first biodegradable insulation. The Badin is an insulated work shirt featuring a lined interior, a chest pocket, and two welt pockets. When the jacket sheds microplastics (as all synthetic apparel pieces do), those microplastics will fully biodegrade in a marine environment or a landfill in a fraction of the time of traditional synthetic fibers-two years instead of 20 or 200. PrimaLoft Bio is made of 100% postconsumer recycled content. | $189 primaloft.com; malojaclothing.com Available: Now Contact: chris.humphris@primaloft.com, kris@hfscommunications.com d Click the microphone icon to hear Vanessa Mason, senior vice president of insulation and polymers at PrimaLoft, describe the process that went into developing, testing, and releasing PrimaLoft Bio. December 2020 / OUTDOOR RETAILER 57http://www.primaloft.com http://www.malojaclothing.com