Outdoor Retailer - December 2020 - 6

FIRST WORDS

A New Page
THIS DIGITAL ISSUE OF OUTDOOR RETAILER
magazine represents a new step in our efforts to keep you informed and to keep this
community connected during the ongoing
COVID-19 crisis. When the summer Show
had to be canceled, we pivoted to create The
Weekly. For 12 weeks, our editorial and creative team sought out stories of success and
hope as the world shut down and tried to
get a grip on how to persevere. We followed
important changes-from confronting
America's systemic racism to increasingly
deadly natural disasters connected to climate change-that have forced us to rethink
the way we do business. In the crucible of
COVID-19, we simply cannot ignore these
deep-seated problems.
This latest iteration of Outdoor Retailer
magazine, a title that has covered this indus-

EDITORIAL AND DESIGN

try for decades as the Show has evolved, will,
like The Weekly, be published digitally, hitting
your inbox every month with news and insight
from the outdoor world. And like the print edition of Outdoor Retailer, which we have been
publishing twice annually since 2016, it will
dive deeply into pressing issues like 2020's
devastating wildfires and provide resources
and education for outdoor businesses. And,
we hope, it will include our readers' perspectives and input. We look forward to you
joining us in this new journey.

EDITOR-IN-CHIEF
MANAGING EDITOR
SENIOR EDITOR
PHOTO EDITOR
ART DIRECTOR
COPY EDITORS

Doug Schnitzspahn
Bevin Wallace
Cameron Martindell
Andrew Kornylak
John McCauley
Melissa Howsam, Meryl Howsam

BUSINESS
SENIOR VICE PRESIDENT
Marisa Nicholson
PUBLISHER
Ryan Johnson
ASSOCIATE PUBLISHER
Tim McManus
SENIOR MARKETING DIRECTOR
Jennifer Pelkey
SALES DIRECTOR
Krista Dill
SENIOR ACCOUNT EXECUTIVE
Paul Dillman
ACCOUNT EXECUTIVES
Dave Nielson, Robert O'Quinn
PRODUCTION/TRAFFIC MANAGER
Laurie Stiglitz
EXECUTIVE VICE PRESIDENT
Lori Silva
ADDRESS
31910 Del Obispo, Ste. 200, San Juan Capistrano, CA 92675
WEB
outdoorretailer.com
Produced in collaboration with Hed Hi Media.

DOUG
SCHNITZSPAHN

Editor -in-chief

Outdoor Retailer is a trademark owned exclusively by Emerald
Holding Inc.
Copyright © 2020, Emerald Holding Inc. All rights reserved.

DANI REYES-ACOSTA

Reyes-Acosta ( " Ethical Storytelling, "
page 17) is an athlete, freelance brand
inclusivity strategist, educator, and
advocate redefining who plays outside and how we build community
with others on this planet. You can
follow her at danireyesacosta.com
and@NotLostJustDiscovering.

6 OUTDOOR RETAILER

KYLE DICKMAN

A contributing editor at Outside,
Dickman ( " Welcome to the
Pyrocene, " page 28) is the author of
On the Burning Edge, an account
of the deadly 2013 Yarnell Hill Fire,
and Masters at Work, Becoming
a Climate Scientist (Simon &
Schuster, June 2021).

/ December 2020

KIMBERLY BEEKMAN

The former editor-in-chief of the
late Skiing magazine (RIP) and
a former longtime editor of SKI,
Beekman ( " The End of Powder, "
page 10) now uses freelance writing
as a beard to ski powder anywhere
it falls. She lives in Denver with her
wonderful daughter and terrible cat.

ENDRIA ISA RICHARDSON
Richardson ( " The White Side, "
page 68) is a Black and Malay queer
writer, lawyer, and climber. You can
find her wandering and wondering among the redwoods on Ohlone
land in Oakland, California, and
you can find more of her writing at
endriarichardson.com.

From left: Courtesy Dani Reyes-Acosta, Dan Winters, courtesy Kim Beekman, Narinda Heng

CONTRIBUTORS


http://www.outdoorretailer.com http://www.danireyesacosta.com https://www.instagram.com/notlostjustdiscovering/ http://www.endriarichardson.com

Outdoor Retailer - December 2020

Table of Contents for the Digital Edition of Outdoor Retailer - December 2020

OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
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https://www.nxtbookmedia.com