Outdoor Retailer - February 2021 - 19
IDEAS / Outdoor Retailer Winter Online
TIPS FOR EXHIBITORS
The Winter Show Continues
Here's all you need to know to join in Outdoor Retailer Winter Online from
now until March while the Show continues to take place in the virtual space.
By Lisa Ramsperger
OUTDOOR RETAILER WINTER
Online is just getting started.
While Summit Days have passed,
the digital marketplace remains
active, and education is ongoing
through March 19. There's a lot of
time to schedule meetings, find
new products for your store, and
make new connections in the outdoor community.
Once you're registered, everything is accessible in one place.
Build your profile and start exploring. It's not too late to register for
free-click HERE to log on.
Here are a few tips to help you
make the most of the Winter
Tune in to education live or on
demand. If you were in your shop
or on a Zoom call during a session, you didn't miss a thing. Every
session and event hosted during
Winter Online remains available to watch when and where
you want. Click the Education &
Events tab to scroll through daily
listings or use the search function
to filter by topic. Past sessions will
autoplay and add upcoming education to your schedule.
Take time to listen and learn.
The education lineup has featured
incredible speakers and impactful
conversations. Sessions available
to watch on demand include the
Industry Breakfast, SIA's Industry
+ Intelligence day, the OIA education tracks, and discussions with
The Conservation Alliance and
Camber Outdoors; trend and
consumer reports with the NPD
Group, WGSN, and InMouv; and
gear previews. There's also yoga,
the third annual Outdoor Retailer
Innovation Awards, and the 16th
annual Backcountry Film Festival.
More education is on the way this
month, and all can be watched on
Winter Online through March 19.
Download the mobile app. In
your app store, search for Outdoor
Retailer to download the free
app that connects you directly to
Winter Online. It's an easy tool for
scheduling meetings, managing
your schedule, and connecting
with other attendees. All functionality of the website is available within the app. Plus, you can
watch, or simply listen to, any education session.
Make new connections. From
the Community + Networking tab,
search for familiar faces and find
contacts to help your business or
project. Send a connection request
and schedule times to meet via live
video directly on Winter Online.
This community thrives with
the support of each other, so take
advantage of the opportunity to
expand your network.
Schedule meetings any day.
Winter Online remains open
through March 19, which means
you can schedule meetings at a
day and time that works best for
you. There's no need to be " in "
your booth every day. From your
personal profile, turn on email
notifications for all messages, and
when a meeting request comes in,
either accept, reschedule, or assign
to another member of your team.
One-on-one live video meetings
can take place on Winter Online.
Connect with new buyers.
The number of registered attendees and retail buyers is growing
every day. From the Community
+ Networking tab, use the filter
function to search by store or
location, and keep an eye on the
recommended AI matches. Then,
send a note or connection request
and start a conversation.
Mix up your product assortment. Your inventory is always
changing, so keep product listings fresh in your booth. Add new
products at any time and rearrange the order of products in your
booth (click and drag). Make sure
each product is tagged so they are
easy to discover in the search.
Share your brand story. As
Winter Online continues, keep
your booth up to date with new
lead images, announcements,
or marketing campaigns. Send a
brand or product pitch to the media. Add a video as a document
(YouTube or Vimeo)-include
line showings, product reviews,
tutorials, and more.
Winter Online provides endless
opportunities to stay connected
with the community this winter
and in the transition to spring/
summer. Use this time to meet,
learn, and support each other.
February 2021 / OUTDOOR RETAILER 19
Outdoor Retailer - February 2021
Table of Contents for the Digital Edition of Outdoor Retailer - February 2021
Outdoor Retailer - February 2021
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
BREAD + BUTTER
Outdoor Retailer - February 2021 - Outdoor Retailer - February 2021
Outdoor Retailer - February 2021 - Cover2
Outdoor Retailer - February 2021 - 3
Outdoor Retailer - February 2021 - CONTENTS
Outdoor Retailer - February 2021 - 5
Outdoor Retailer - February 2021 - 6
Outdoor Retailer - February 2021 - THE PULSE
Outdoor Retailer - February 2021 - HEADLINES
Outdoor Retailer - February 2021 - 9
Outdoor Retailer - February 2021 - 10
Outdoor Retailer - February 2021 - 11
Outdoor Retailer - February 2021 - BIG PICTURE
Outdoor Retailer - February 2021 - 13
Outdoor Retailer - February 2021 - CASE STUDY
Outdoor Retailer - February 2021 - 15
Outdoor Retailer - February 2021 - IDEAS
Outdoor Retailer - February 2021 - THOUGHT LEADER
Outdoor Retailer - February 2021 - THE WEEKLY CHAT
Outdoor Retailer - February 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - February 2021 - 20
Outdoor Retailer - February 2021 - 21
Outdoor Retailer - February 2021 - SIZE MATTERS
Outdoor Retailer - February 2021 - 23
Outdoor Retailer - February 2021 - 24
Outdoor Retailer - February 2021 - 25
Outdoor Retailer - February 2021 - BREAD + BUTTER
Outdoor Retailer - February 2021 - 27
Outdoor Retailer - February 2021 - GEAR GALLERY
Outdoor Retailer - February 2021 - 29
Outdoor Retailer - February 2021 - 30
Outdoor Retailer - February 2021 - 31
Outdoor Retailer - February 2021 - HOT PICKS
Outdoor Retailer - February 2021 - 33
Outdoor Retailer - February 2021 - 34
Outdoor Retailer - February 2021 - COUNTER CULTURE
Outdoor Retailer - February 2021 - THE VIEW
Outdoor Retailer - February 2021 - 37
Outdoor Retailer - February 2021 - 38
Outdoor Retailer - February 2021 - 39
Outdoor Retailer - February 2021 - FIELD NOTES
Outdoor Retailer - February 2021 - #SHOPLIFE
Outdoor Retailer - February 2021 - BACKSTORY
Outdoor Retailer - February 2021 - Cover3
Outdoor Retailer - February 2021 - Cover4