Outdoor Retailer - February 2021 - 20

IDEAS / Events and Education

Education at Outdoor Retailer
Winter Online continues through
February and March with sessions
that will keep you informed and
help you take action during the
ongoing COVID-19 crisis. See
the upcoming sessions here and
register for the Show to attend.
Can't attend live, or want
to watch one you missed in
January? You can access all of
them online for the duration of the
Show. Just click the Education
& Events tab and scroll through
dates or use the search function
to filter by topic.
Add sessions to your schedule by clicking on the calendar
icon and you'll receive notification when they're about to begin.
From the My Event tab, view and
export your scheduled sessions
and meetings.
Feb. 3
A New Beginning?
Opportunities and Challenges
for Outdoor Products and
Global Supply Chains in 2021
9-10 a.m. PST
Over the past few years, outdoor
companies, from importers to domestic manufacturers alike, have
had to deal with a series of threats
to their supply chains, from steel
and aluminum tariffs and the U.S.China trade war to the COVID-19
pandemic and the uncertainty of
what may come next. With a new
administration and Congress,
outdoor companies look to turn
the corner and take advantage
of a surge in interest in outdoor
recreation by doing what they do
best: developing and bringing
to market innovative outdoor apparel, footwear, and equipment
that enhances the outdoor experi-

20 OUTDOOR RETAILER

ence. Join an informative discussion with representatives from
several outdoor companies on
how they have dealt with multiple
disruptions to their businesses
and supply chains and where they
see opportunities for growth in
2021 and beyond.
Feb. 4
How to Use Your Customer
Data to Improve Facebook
Advertising
9-10 a.m. PST
In this webinar, Lexer President,
David Chinn, will share how outdoor brands and retailers are
using their customer data to improve marketing performance on
Facebook. This session will cover
finding your high-value customer
segments, building targeted lookalike audiences for new customer acquisition, and strategies
for targeting existing customers
to grow lifetime value. Lexer is a
customer data platform for retailers, and Chinn is president and
founder of Lexer's North America
business and global CMO. His
career has centered on helping retailers across North America and
Asia Pacific use their customer
data to drive insight and improve
business performance. He is especially passionate about making
customer analytics accessible
and actionable for nontechnical
people. See page 17 for more.
Feb. 17
Climate Action: Advocate and
Engage. These 7-Minute Flash
Talks Will Prepare You for a Year
or More of Climate Advocacy
9-9:45 a.m. PST
A panel of experts will deliver
short, informative, and action-

/ February 2021

Greg
Zakowicz,
Omnisend,
Performance
Apparel and
Profitability

oriented talks on the top climatepolicy opportunities we're tracking for outdoor businesses, what
lawmakers and agency leaders want to hear from outdoor
industry companies, how to talk
to Republicans about climate
change, how the outdoor industry can build climate justice into
policy priorities, climate risk and
disclosure-hat to expect from
regulators and how that will impact your business.
Feb. 18
Performance Apparel and
Profitability: How Retailers Can
Elevate Their e-Commerce
Presence
9-10 a.m. PST
Join Omnisend and Visiture to take
a closer look at how you can elevate your e-commerce presence.
Every e-commerce business is
different, but there are certain key
areas that, when optimized, are

guaranteed to boost the marketing performance and revenues of
any retailer, large or small. In this
session, you'll learn how you can
increase your online presence,
how you can scale your business
by leveraging more conversational
channels, and much more.
Promostyl Sport and Street
Trend Presentation : Fall/Winter
2022
10-11 a.m. PST
Join Promostyl, the premiere international style and trend office with
over 50 years of experience, for a
look at the season's trending activities, materials, and colors.
March 3
Climate Action: Make Better.
A Behind-the-Scenes Look
at How Climate Action Corps
Companies Are Reducing
Supply Chain Emissions
9-9:45 a.m. PST

Courtesy Greg Zakowicz

THE SCHEDULE


https://app.swapcard.com/event/outdoor-retailer-winter-online https://app.swapcard.com/event/outdoor-retailer-winter-online https://registration.experientevent.com/showOTR211

Outdoor Retailer - February 2021

Table of Contents for the Digital Edition of Outdoor Retailer - February 2021

Outdoor Retailer - February 2021
CONTENTS
THE PULSE
HEADLINES
BIG PICTURE
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
SIZE MATTERS
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
COUNTER CULTURE
THE VIEW
FIELD NOTES
#SHOPLIFE
BACKSTORY
Outdoor Retailer - February 2021 - Outdoor Retailer - February 2021
Outdoor Retailer - February 2021 - Cover2
Outdoor Retailer - February 2021 - 3
Outdoor Retailer - February 2021 - CONTENTS
Outdoor Retailer - February 2021 - 5
Outdoor Retailer - February 2021 - 6
Outdoor Retailer - February 2021 - THE PULSE
Outdoor Retailer - February 2021 - HEADLINES
Outdoor Retailer - February 2021 - 9
Outdoor Retailer - February 2021 - 10
Outdoor Retailer - February 2021 - 11
Outdoor Retailer - February 2021 - BIG PICTURE
Outdoor Retailer - February 2021 - 13
Outdoor Retailer - February 2021 - CASE STUDY
Outdoor Retailer - February 2021 - 15
Outdoor Retailer - February 2021 - IDEAS
Outdoor Retailer - February 2021 - THOUGHT LEADER
Outdoor Retailer - February 2021 - THE WEEKLY CHAT
Outdoor Retailer - February 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - February 2021 - 20
Outdoor Retailer - February 2021 - 21
Outdoor Retailer - February 2021 - SIZE MATTERS
Outdoor Retailer - February 2021 - 23
Outdoor Retailer - February 2021 - 24
Outdoor Retailer - February 2021 - 25
Outdoor Retailer - February 2021 - BREAD + BUTTER
Outdoor Retailer - February 2021 - 27
Outdoor Retailer - February 2021 - GEAR GALLERY
Outdoor Retailer - February 2021 - 29
Outdoor Retailer - February 2021 - 30
Outdoor Retailer - February 2021 - 31
Outdoor Retailer - February 2021 - HOT PICKS
Outdoor Retailer - February 2021 - 33
Outdoor Retailer - February 2021 - 34
Outdoor Retailer - February 2021 - COUNTER CULTURE
Outdoor Retailer - February 2021 - THE VIEW
Outdoor Retailer - February 2021 - 37
Outdoor Retailer - February 2021 - 38
Outdoor Retailer - February 2021 - 39
Outdoor Retailer - February 2021 - FIELD NOTES
Outdoor Retailer - February 2021 - #SHOPLIFE
Outdoor Retailer - February 2021 - BACKSTORY
Outdoor Retailer - February 2021 - Cover3
Outdoor Retailer - February 2021 - Cover4
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