Outdoor Retailer - February 2021 - 4

Contents: Departments + Features

FEBRUARY 2021
Issue
No.15

7 THE PULSE
8 HEADLINES

US Sherpa brings jobs home to Nepal, Emerald
acquires the Elastic Suite platform, Jimmy Chin
talks about adventure at home, Eric Larsen battles
cancer, and Kelty introduces a CBD line.

12 BIG PICTURE

Grassroots Outdoor Alliance President Rich Hill
gets candid on how savvy retailers have beat the
odds and how to read industry sales data when it
comes to the specialty sector.

14 CASE STUDY

P.

The COVID-19 crisis is not over yet, but the days
of social distancing will eventually come to an end.
When we finally look back on this treacherous
time, what will change and what will stay the same?

22

ON THE COVER:

Outdoor Retailer
Contributing Editor Latria
Graham finds joy in
apparel with the right fit.

SIZE MATTERS
Are you ready for plus-size
pants that fit? Alpine Parrot is
leading the charge to change the
outdoor attitude when it comes
to size-with clothing made by
and for plus-size women.

P.

35

Photograph by
Andrew Kornylak
Inset photo courtesy
Fajällräven

16 IDEAS
17 THOUGHT LEADER

Mitsu Iwasaki, the new CEO of the American
Alpine Club, has a vision for an inclusive future.

18 THE WEEKLY CHAT

Lexer demystifies social media marketing.

19 OUTDOOR RETAILER WINTER ONLINE
Plan to make the most out of the virtual show.

P.

8

26 BREAD + BUTTER
28 GEAR GALLERY

Peruse the hottest new products from outdoor
brands who are at the Show and beyond.
Take a deep dive into these impressive new offerings from Nitro, Scott Sports, and Sea to Summit.

35 COUNTER CULTURE

It has not been a normal year for Nordic skiing.
Here's what to expect for next season.

PLUS

36 THE VIEW

For 50 years, Dean Fidelman has been documenting the soul (and skin) of Yosemite climbing.

40 FIELD NOTES

A van-lifer shares hopeful thoughts for a new year.

41 #SHOPLIFE

RMU built a community during the pandemic.

42 BACKSTORY

It's time to meet the winners of the Third Annual
Outdoor Retailer Innovation Awards.

4 OUTDOOR RETAILER

/ February 2021

Photos: (clockwise from top) courtesy Raquel Vélez, courtesy US Sherpa, Lauren Danilek

32 HOT PICKS



Outdoor Retailer - February 2021

Table of Contents for the Digital Edition of Outdoor Retailer - February 2021

Outdoor Retailer - February 2021
CONTENTS
THE PULSE
HEADLINES
BIG PICTURE
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
SIZE MATTERS
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
COUNTER CULTURE
THE VIEW
FIELD NOTES
#SHOPLIFE
BACKSTORY
Outdoor Retailer - February 2021 - Outdoor Retailer - February 2021
Outdoor Retailer - February 2021 - Cover2
Outdoor Retailer - February 2021 - 3
Outdoor Retailer - February 2021 - CONTENTS
Outdoor Retailer - February 2021 - 5
Outdoor Retailer - February 2021 - 6
Outdoor Retailer - February 2021 - THE PULSE
Outdoor Retailer - February 2021 - HEADLINES
Outdoor Retailer - February 2021 - 9
Outdoor Retailer - February 2021 - 10
Outdoor Retailer - February 2021 - 11
Outdoor Retailer - February 2021 - BIG PICTURE
Outdoor Retailer - February 2021 - 13
Outdoor Retailer - February 2021 - CASE STUDY
Outdoor Retailer - February 2021 - 15
Outdoor Retailer - February 2021 - IDEAS
Outdoor Retailer - February 2021 - THOUGHT LEADER
Outdoor Retailer - February 2021 - THE WEEKLY CHAT
Outdoor Retailer - February 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - February 2021 - 20
Outdoor Retailer - February 2021 - 21
Outdoor Retailer - February 2021 - SIZE MATTERS
Outdoor Retailer - February 2021 - 23
Outdoor Retailer - February 2021 - 24
Outdoor Retailer - February 2021 - 25
Outdoor Retailer - February 2021 - BREAD + BUTTER
Outdoor Retailer - February 2021 - 27
Outdoor Retailer - February 2021 - GEAR GALLERY
Outdoor Retailer - February 2021 - 29
Outdoor Retailer - February 2021 - 30
Outdoor Retailer - February 2021 - 31
Outdoor Retailer - February 2021 - HOT PICKS
Outdoor Retailer - February 2021 - 33
Outdoor Retailer - February 2021 - 34
Outdoor Retailer - February 2021 - COUNTER CULTURE
Outdoor Retailer - February 2021 - THE VIEW
Outdoor Retailer - February 2021 - 37
Outdoor Retailer - February 2021 - 38
Outdoor Retailer - February 2021 - 39
Outdoor Retailer - February 2021 - FIELD NOTES
Outdoor Retailer - February 2021 - #SHOPLIFE
Outdoor Retailer - February 2021 - BACKSTORY
Outdoor Retailer - February 2021 - Cover3
Outdoor Retailer - February 2021 - Cover4
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https://www.nxtbook.com/emerald/outdoorretailer/april_2021
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https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
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