Outdoor Retailer - February 2021 - 42

The Backstory: Innovation Awards

MEET THE WINNERS
The pandemic could not stop the outdoor industry from rallying together to celebrate its most innovative new
products. Held virtually, the third annual Outdoor Retailer Innovation Awards assembled a panel of 19 judges
who chose 16 winners from 34 finalists. Zoleo Inc. took home top honors, with its Zoleo Satellite Communicator named the product of the year. The other winners are Ascend Performance Materials' Acteev Protect,
Bern's Hudson Helmet, Decathlon's 2-Seconds Easy Tent, Dovetail Workwear's Maven Maternity Pants,
Extreme Motus' Emma X3 Off-road Wheelchair, Goal Zero's Yeti 1500X Portable Power Station, Helly
Hansen's Odin Infinity Insulated Jacket, Houdini Sportswear's Houdini Mono Air Houdi, JP Outdoor Co.'s
CoPilot Carrier Pak, Katadyn's Optimus Gemini Portable Stove, Mammut's 9.5 Crag We Care Classic Rope,
NexTex Innovations Inc.'s TurboDry Fabric Technology, Sawyer' Tap Filtration System, Scarpa's Mojito Bio
Shoe, and United By Blue's COVID-19 Grocery Delivery Program. Missed the hoopla? The ceremony,
hosted by L. Renne Blount, can be viewed here, and you can browse all of the finalists in the online Innovation
Gallery until March 19. " Our industry strives to improve the outdoor experience, and, at a time when we face
many challenges, these winners demonstrated that innovation doesn't stop, " says Marisa Nicholson,
Outdoor Retailer senior vice president and show director. " All those who entered this year's Outdoor Retailer
Innovation Awards are finding solutions and making the outdoors more accessible. "

42 OUTDOOR RETAILER

/ February 2021

SERIOUS HARDWARE
The physical awards,
handcrafted by Colorado artist
Lisa Issenberg (kiitella.com),
await shipment to the winners.

Photograph courtesy Kiitellä


https://outdoorretailer.com/uncategorized/winners-of-third-annual-outdoor-retailer-innovation-awards-unveiled-during-winter-online/ http://www.kiitella.com https://youtu.be/QTEA522AooM

Outdoor Retailer - February 2021

Table of Contents for the Digital Edition of Outdoor Retailer - February 2021

Outdoor Retailer - February 2021
CONTENTS
THE PULSE
HEADLINES
BIG PICTURE
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
SIZE MATTERS
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
COUNTER CULTURE
THE VIEW
FIELD NOTES
#SHOPLIFE
BACKSTORY
Outdoor Retailer - February 2021 - Outdoor Retailer - February 2021
Outdoor Retailer - February 2021 - Cover2
Outdoor Retailer - February 2021 - 3
Outdoor Retailer - February 2021 - CONTENTS
Outdoor Retailer - February 2021 - 5
Outdoor Retailer - February 2021 - 6
Outdoor Retailer - February 2021 - THE PULSE
Outdoor Retailer - February 2021 - HEADLINES
Outdoor Retailer - February 2021 - 9
Outdoor Retailer - February 2021 - 10
Outdoor Retailer - February 2021 - 11
Outdoor Retailer - February 2021 - BIG PICTURE
Outdoor Retailer - February 2021 - 13
Outdoor Retailer - February 2021 - CASE STUDY
Outdoor Retailer - February 2021 - 15
Outdoor Retailer - February 2021 - IDEAS
Outdoor Retailer - February 2021 - THOUGHT LEADER
Outdoor Retailer - February 2021 - THE WEEKLY CHAT
Outdoor Retailer - February 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - February 2021 - 20
Outdoor Retailer - February 2021 - 21
Outdoor Retailer - February 2021 - SIZE MATTERS
Outdoor Retailer - February 2021 - 23
Outdoor Retailer - February 2021 - 24
Outdoor Retailer - February 2021 - 25
Outdoor Retailer - February 2021 - BREAD + BUTTER
Outdoor Retailer - February 2021 - 27
Outdoor Retailer - February 2021 - GEAR GALLERY
Outdoor Retailer - February 2021 - 29
Outdoor Retailer - February 2021 - 30
Outdoor Retailer - February 2021 - 31
Outdoor Retailer - February 2021 - HOT PICKS
Outdoor Retailer - February 2021 - 33
Outdoor Retailer - February 2021 - 34
Outdoor Retailer - February 2021 - COUNTER CULTURE
Outdoor Retailer - February 2021 - THE VIEW
Outdoor Retailer - February 2021 - 37
Outdoor Retailer - February 2021 - 38
Outdoor Retailer - February 2021 - 39
Outdoor Retailer - February 2021 - FIELD NOTES
Outdoor Retailer - February 2021 - #SHOPLIFE
Outdoor Retailer - February 2021 - BACKSTORY
Outdoor Retailer - February 2021 - Cover3
Outdoor Retailer - February 2021 - Cover4
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