Outdoor Retailer - February 2021 - 6

FIRST WORDS

The Show Goes On
Summit Days in January, more than 7,300 people had registered for Winter Online, including
over 2,400 retail buyers. Those numbers will
grow over the coming weeks.
In these times, we all continue to adapt to
support business and reach customers, and
like you, we've added new tools to our belt. The
recent Emerald acquisition of Elastic Suite will
provide opportunities to enhance and augment
the in-person experience. Read more on page 9.
New virtual tools will be an addition, not a
replacement. At the show in Denver, you have
the ability to see, touch, test, compare, and ask
questions. There are planned meetups and serendipitous encounters that lay the groundwork
for future projects. And we get all of the hugs,
high-fives, and happy hour toasts that make us
feel like we're part of something bigger.
We look forward to gathering again, and in
the meantime, let's connect on Winter Online.

MARISA NICHOLSON

Outdoor Retailer senior vice
president and show director

EDITORIAL AND DESIGN
EDITOR-IN-CHIEF
ART DIRECTOR
PHOTO EDITOR
MANAGING EDITOR
SENIOR EDITOR
COPY EDITOR

Doug Schnitzspahn
John McCauley
Andrew Kornylak
Bevin Wallace
Cameron Martindell
Melissa Howsam

BUSINESS
SENIOR VICE PRESIDENT
Marisa Nicholson
PUBLISHER
Ryan Johnson
ASSOCIATE PUBLISHER
Tim McManus
SENIOR MARKETING DIRECTOR
Jennifer Pelkey
PR & COMMUNICATIONS MANAGER
Lisa Ramsperger
MARKETING DIRECTOR
Sarah Hass
SALES DIRECTOR
Krista Moore
SENIOR ACCOUNT EXECUTIVE
Paul Dillman
ACCOUNT EXECUTIVES
Andria Klinger, Dave Nielson,
Robert O'Quinn
PRODUCTION/TRAFFIC MANAGER
Laurie Stiglitz
EXECUTIVE VICE PRESIDENT
Lori Silva
ADDRESS
31910 Del Obispo, Ste. 200, San Juan Capistrano, CA 92675
WEB
outdoorretailer.com
Produced in collaboration with Hed Hi Media.

Outdoor Retailer is a trademark owned exclusively by Emerald
Holding Inc.
Copyright © 2021, Emerald Holding Inc. All rights reserved.

CONTRIBUTORS

BERNE BROUDY

CHRIS VAN LEUVEN

CAMERON MARTINDELL

AMELIA ARVESEN

Broudy ( " Size Matters, " page
22) is a Vermont-based writer,
photographer, and adventurer.
She is passionate about conservation, education, and recreation
and works to make the outdoors a
place where all feel welcome with
the gear and skills to enjoy it.

Van Leuven ( " Rock Solid, " page
36) writes from his small house
in the Sierra foothills and visits
Yosemite National Park to climb
long routes. He's a frequent contributor to Climbing, Gripped,
Elevation Outdoors, Men's
Journal, and Outdoor Retailer.

Outdoor Retailer's senior editor
manages all the gear coverage in
each issue of the magazine-see
the Gear Gallery (page 28) and
Hot Picks (page 32). He also runs
the blog offyonder.com and regularly posts about family adventures with his 6- and 3-year-olds.

A journalist based in Flagstaff,
Arizona, Arvesen ( " Back to
(New) Normal, " page 14) is the
creator of the newsletter Honing
Her Craft (@honinghercraft),
which focuses on creative womxn in various industries sharing
their secrets to success.

6 OUTDOOR RETAILER

/ February 2021

From left: courtesy Berne Broudy, courtesy Chris Van Leuven, courtesy Cameron Martindell, Allison Donnell

FOURWEEKSIN,SIXTOGO.OUTDOORRETAILER
Winter Online is far from over.
We hope you've had a chance to log on, tune
in, discover new gear, and make connections.
If not, there's no time like the present.
Winter Online is available through March
19. The product gallery and exhibitor booths
remain open to explore. You can continue to
schedule meetings with brands or new contacts, search for buyers, and expand your professional and social network.
Winter Online also features an incredible library of education sessions available to
watch when and where you want. So far, we've
hosted nearly 40 hours of programming, including conversations on diversity, climate
action, consumer trends, public lands, the
new administration, and emerging gear. Plus,
there's yoga, the Outdoor Retailer Innovation
Awards, and the Backcountry Film Festival.
It's all available on demand-with more to
come. Find February and March session info
on page 19. Watch on the website or download
the app and listen while on a walk.
We're grateful to have this digital event
to keep us connected right now. Through


http:// https://app.swapcard.com/event/outdoor-retailer-winter-online http://www.outdoorretailer.com http://www.offyonder.com

Outdoor Retailer - February 2021

Table of Contents for the Digital Edition of Outdoor Retailer - February 2021

Outdoor Retailer - February 2021
CONTENTS
THE PULSE
HEADLINES
BIG PICTURE
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
SIZE MATTERS
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
COUNTER CULTURE
THE VIEW
FIELD NOTES
#SHOPLIFE
BACKSTORY
Outdoor Retailer - February 2021 - Outdoor Retailer - February 2021
Outdoor Retailer - February 2021 - Cover2
Outdoor Retailer - February 2021 - 3
Outdoor Retailer - February 2021 - CONTENTS
Outdoor Retailer - February 2021 - 5
Outdoor Retailer - February 2021 - 6
Outdoor Retailer - February 2021 - THE PULSE
Outdoor Retailer - February 2021 - HEADLINES
Outdoor Retailer - February 2021 - 9
Outdoor Retailer - February 2021 - 10
Outdoor Retailer - February 2021 - 11
Outdoor Retailer - February 2021 - BIG PICTURE
Outdoor Retailer - February 2021 - 13
Outdoor Retailer - February 2021 - CASE STUDY
Outdoor Retailer - February 2021 - 15
Outdoor Retailer - February 2021 - IDEAS
Outdoor Retailer - February 2021 - THOUGHT LEADER
Outdoor Retailer - February 2021 - THE WEEKLY CHAT
Outdoor Retailer - February 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - February 2021 - 20
Outdoor Retailer - February 2021 - 21
Outdoor Retailer - February 2021 - SIZE MATTERS
Outdoor Retailer - February 2021 - 23
Outdoor Retailer - February 2021 - 24
Outdoor Retailer - February 2021 - 25
Outdoor Retailer - February 2021 - BREAD + BUTTER
Outdoor Retailer - February 2021 - 27
Outdoor Retailer - February 2021 - GEAR GALLERY
Outdoor Retailer - February 2021 - 29
Outdoor Retailer - February 2021 - 30
Outdoor Retailer - February 2021 - 31
Outdoor Retailer - February 2021 - HOT PICKS
Outdoor Retailer - February 2021 - 33
Outdoor Retailer - February 2021 - 34
Outdoor Retailer - February 2021 - COUNTER CULTURE
Outdoor Retailer - February 2021 - THE VIEW
Outdoor Retailer - February 2021 - 37
Outdoor Retailer - February 2021 - 38
Outdoor Retailer - February 2021 - 39
Outdoor Retailer - February 2021 - FIELD NOTES
Outdoor Retailer - February 2021 - #SHOPLIFE
Outdoor Retailer - February 2021 - BACKSTORY
Outdoor Retailer - February 2021 - Cover3
Outdoor Retailer - February 2021 - Cover4
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