Outdoor Retailer - February 2021 - 8

THE PULSE
US Sherpa hires
Nepalese artisans to knit,
supporting cultural
identity and providing
long-term employment.

HEADLINES

Bringing It Home
WHEN ONGYEL SHERPA WAS 18 YEARS OLD,
Vermont-based doctor Geoff Tabin, who'd
summited Everest with Sherpa's uncle, sponsored Sherpa to come to Vermont. He lived
with the Tabins, caring for their children and
attending high school and college in Vermont,
where he earned a degree in travel and tourism business.
" I was one out of a million to get an opportunity to come to the U.S., " says Sherpa. " It
was beyond my wildest dreams to get a college
education, and to find family and community
on opposite sides of the world. "
Determined to use his education well and to
bring his Nepal and Vermont families together, Ongyel Sherpa founded US Sherpa in 2006.
The business has two divisions. With a
team of Nepali artisans and staff in Vermont

8 OUTDOOR RETAILER

/ February 2021

and Nepal, US Sherpa produces and sells
handmade wool and cotton accessories. The
company is also a guide service for trekkers
and cultural tourists visiting Nepal, offering
authentic homestays, bespoke itineraries, and
immersive experiences with local families.

FOR MOSTBUSINESSES, GIVING BACK ISAN
afterthought. For US Sherpa, it's a founding principle that guides everything they do.
The brand's handcrafted hats, scarves, gloves,
socks, slippers, bags, shawls, and other soft
goods are designed and produced by heritage
knitters from many of Nepal's 100-plus ethnic
groups. US Sherpa's knitters have sustainable
jobs that pay a fair wage, which is rare in the
communities where US Sherpa works-most
people are unemployed, uneducated, margin-

alized, and therefore vulnerable.
Sherpa is a Nepalese ethnic group from the
Everest region of Northeastern Nepal. They're
best known for their incredible skill and adaptation at the highest altitudes. In Nepal, many
male Sherpa are mountain guides, mountaineers, and porters. If Ongyel Sherpa realizes his
dreams, he and his Sherpa family will also be
known for their role in preserving Nepali culture and for showcasing Nepali artisans on the
world stage.
US Sherpa is the only Sherpa-owned outdoor brand in the U.S. And it's a family affair.
Ongyel Sherpa's sister and her husband operate US Sherpa in Nepal. His mother and aunt
both weave for the brand.
US Sherpa's 300 artisans make knitwear
based on centuries-old design and traditional

Courtesy US Sherpa

US Sherpa, a brand based in Vermont and Nepal, is crafting handmade heritage knits and hosting
trekking tours to preserve culture and provide local jobs in the Himalayas. By Berne Broudy


https://www.ussherpa.com/

Outdoor Retailer - February 2021

Table of Contents for the Digital Edition of Outdoor Retailer - February 2021

Outdoor Retailer - February 2021
CONTENTS
THE PULSE
HEADLINES
BIG PICTURE
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
SIZE MATTERS
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
COUNTER CULTURE
THE VIEW
FIELD NOTES
#SHOPLIFE
BACKSTORY
Outdoor Retailer - February 2021 - Outdoor Retailer - February 2021
Outdoor Retailer - February 2021 - Cover2
Outdoor Retailer - February 2021 - 3
Outdoor Retailer - February 2021 - CONTENTS
Outdoor Retailer - February 2021 - 5
Outdoor Retailer - February 2021 - 6
Outdoor Retailer - February 2021 - THE PULSE
Outdoor Retailer - February 2021 - HEADLINES
Outdoor Retailer - February 2021 - 9
Outdoor Retailer - February 2021 - 10
Outdoor Retailer - February 2021 - 11
Outdoor Retailer - February 2021 - BIG PICTURE
Outdoor Retailer - February 2021 - 13
Outdoor Retailer - February 2021 - CASE STUDY
Outdoor Retailer - February 2021 - 15
Outdoor Retailer - February 2021 - IDEAS
Outdoor Retailer - February 2021 - THOUGHT LEADER
Outdoor Retailer - February 2021 - THE WEEKLY CHAT
Outdoor Retailer - February 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - February 2021 - 20
Outdoor Retailer - February 2021 - 21
Outdoor Retailer - February 2021 - SIZE MATTERS
Outdoor Retailer - February 2021 - 23
Outdoor Retailer - February 2021 - 24
Outdoor Retailer - February 2021 - 25
Outdoor Retailer - February 2021 - BREAD + BUTTER
Outdoor Retailer - February 2021 - 27
Outdoor Retailer - February 2021 - GEAR GALLERY
Outdoor Retailer - February 2021 - 29
Outdoor Retailer - February 2021 - 30
Outdoor Retailer - February 2021 - 31
Outdoor Retailer - February 2021 - HOT PICKS
Outdoor Retailer - February 2021 - 33
Outdoor Retailer - February 2021 - 34
Outdoor Retailer - February 2021 - COUNTER CULTURE
Outdoor Retailer - February 2021 - THE VIEW
Outdoor Retailer - February 2021 - 37
Outdoor Retailer - February 2021 - 38
Outdoor Retailer - February 2021 - 39
Outdoor Retailer - February 2021 - FIELD NOTES
Outdoor Retailer - February 2021 - #SHOPLIFE
Outdoor Retailer - February 2021 - BACKSTORY
Outdoor Retailer - February 2021 - Cover3
Outdoor Retailer - February 2021 - Cover4
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