Outdoor Retailer - February 2021 - 9

VIRTUAL FLEXIBILITY
Emerald Acquires Elastic
Suite Platform

Ongyel
Sherpa

Courtesy US Sherpa X2

US Sherpa's
Rungi Chungi
Travel Bag

techniques updated with softer and finer raw
materials. They start with New Zealand and
Nepali lambswool, Nepali and Mongolian
cashmere, and Nepali and Indian cotton. The
artisans spin the raw wool, cashmere, and cotton into yarn by hand; they dye it with chemical-free colors made from turmeric, tikka,
and other plants; and they knit hats, gloves,
scarves, socks, and shawls that stand out for
their exceptional quality while also making
the world a better place.
" We give our artisans creative license with
input from our U.S.-based staff, " says Ongyel.
" By committing to long-term employment
for Nepali knitters, we keep this traditional
skill alive and support the cultural identity of
Nepal's ethnic groups. "
When US Sherpa brings travelers to Nepal,
Ongyel Sherpa's extended family opens their
homes to the guests. For 20 years, US Sherpa
has hosted doctors and climbers as the official
trekking partner of the Himalayan Cataract
Project. The itineraries are all custom, and
they reflect each traveler's interest. You can
visit a Buddhist monastery where Ongyel's
relative is a monk. You can learn to make pottery from his cousin. And if you're interested,
his mother will teach you to cook choila or
momos. US Sherpa will connect you with

volunteer opportunities if that's your priority. On all of US Sherpa's itineraries, guests
are immersed in Nepali culture and spend
their time experiencing how everyday people
live. Almost every dollar paid to US Sherpa
on a Nepal trekking or travel itinerary stays in
Nepal in the communities that guests visit.
US Sherpa also supports athletes who, like
the brand, are committed to changing the
status quo. Their athlete Nima Doma Sherpa,
a widow of one of Ongyel Sherpa's cousins,
climbed Mount Everest in 2019, proving women have the physical and mental capabilities to
climb the world's highest mountain while shattering preconceptions about widows.

US SHERPA CURRENTLY SELLS AT 200 OUTdoor specialty retailers and natural foods retailers, and the company continues to grow
that network. This spring, it's unveiling a new
line of finer-gauge knits and a new logo with
the Everest skyline on top and the outline of
Vermont's highest peak, Mt. Mansfield, on
the bottom.
There's no question that Ongyel Sherpa has
poured his heart and soul into US Sherpa and
that he's in it for the long haul. " Respecting
people and the environment are our core values, " he says. " We build relationships and cultivate them over time. More than 300 people
depend on me and US Sherpa, and I take that
very seriously. I've made a lifelong commitment to this brand, and that's something I am
proud of. "

When Outdoor Retailer host company Emerald
announced it had acquired Plum River LLC and
its Elastic Suite platform, some wondered if it was
a signal that OR was not going to have in-person
events and this new platform would ultimately
replace them.
However, according to Marisa Nicholson,
Outdoor Retailer's show director, that is not the
plan. " There is such a desire in this community
to be in person and to come together, " she says.
" Our goal was really to support our customers
with these digital tools that everyone is looking
to quickly adopt. " The acquisition will accelerate Emerald's strategy to provide year-round
engagement for its customers regardless of location by significantly expanding its digital-commerce capabilities. " Our goal is to make it as easy
as possible for our retailers to get their business
done-without a bunch of different tools-and obviously that makes it very efficient for the brands
here too, " says Nicholson.
Elastic Suite's B2B platform streamlines the
wholesale buying process for brands and retailers,
bridges the gap between sellers' order-processing systems, and allows brands to sell directly to
their buyers using print-free digital product catalogs and merchandising technology. This digital
transactional platform enables clients to increase
their efficiency, effectiveness, sustainability, and
profitability. " We're basically eliminating paper
catalogs, " Nicholson says.
" Incredible brands have already been using
this powerful B2B and digital catalog platform,
with more adopting it every day, " says Nicholson.
" The pandemic has merely accelerated both the
interest and adoption rate for brands and retailers to partner with Elastic. " For some retailers, the
platform has already been helpful. " The ability to
use Elastic alongside a showing to pull together
assortments, whiteboards, and product-data
information has been a huge time saver this past
season, " says Chelsea Prager, retail buyer for
Alterra. " I look forward to using Elastic in conjunction with live product showings in the future. "
-Bevin Wallace
-For a demo or to learn more, click HERE.

February 2021/ OUTDOOR RETAILER 9


https://www.elasticsuite.com/

Outdoor Retailer - February 2021

Table of Contents for the Digital Edition of Outdoor Retailer - February 2021

Outdoor Retailer - February 2021
CONTENTS
THE PULSE
HEADLINES
BIG PICTURE
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
SIZE MATTERS
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
COUNTER CULTURE
THE VIEW
FIELD NOTES
#SHOPLIFE
BACKSTORY
Outdoor Retailer - February 2021 - Outdoor Retailer - February 2021
Outdoor Retailer - February 2021 - Cover2
Outdoor Retailer - February 2021 - 3
Outdoor Retailer - February 2021 - CONTENTS
Outdoor Retailer - February 2021 - 5
Outdoor Retailer - February 2021 - 6
Outdoor Retailer - February 2021 - THE PULSE
Outdoor Retailer - February 2021 - HEADLINES
Outdoor Retailer - February 2021 - 9
Outdoor Retailer - February 2021 - 10
Outdoor Retailer - February 2021 - 11
Outdoor Retailer - February 2021 - BIG PICTURE
Outdoor Retailer - February 2021 - 13
Outdoor Retailer - February 2021 - CASE STUDY
Outdoor Retailer - February 2021 - 15
Outdoor Retailer - February 2021 - IDEAS
Outdoor Retailer - February 2021 - THOUGHT LEADER
Outdoor Retailer - February 2021 - THE WEEKLY CHAT
Outdoor Retailer - February 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - February 2021 - 20
Outdoor Retailer - February 2021 - 21
Outdoor Retailer - February 2021 - SIZE MATTERS
Outdoor Retailer - February 2021 - 23
Outdoor Retailer - February 2021 - 24
Outdoor Retailer - February 2021 - 25
Outdoor Retailer - February 2021 - BREAD + BUTTER
Outdoor Retailer - February 2021 - 27
Outdoor Retailer - February 2021 - GEAR GALLERY
Outdoor Retailer - February 2021 - 29
Outdoor Retailer - February 2021 - 30
Outdoor Retailer - February 2021 - 31
Outdoor Retailer - February 2021 - HOT PICKS
Outdoor Retailer - February 2021 - 33
Outdoor Retailer - February 2021 - 34
Outdoor Retailer - February 2021 - COUNTER CULTURE
Outdoor Retailer - February 2021 - THE VIEW
Outdoor Retailer - February 2021 - 37
Outdoor Retailer - February 2021 - 38
Outdoor Retailer - February 2021 - 39
Outdoor Retailer - February 2021 - FIELD NOTES
Outdoor Retailer - February 2021 - #SHOPLIFE
Outdoor Retailer - February 2021 - BACKSTORY
Outdoor Retailer - February 2021 - Cover3
Outdoor Retailer - February 2021 - Cover4
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