Outdoor Retailer - January 2021 - 25
CASE STUDY
efforts count too; it's not like the only game in
town is big-W Wilderness, " Robinson says.
The surge in outdoor recreation during the
pandemic has given the industry grounds to
push harder for wilderness as well as urban
parks and greenbelts, Harper says. " It's in those
areas of green infrastructure and close-tohome recreation, as well as regulations on public lands and waters, where we can make a difference, " he says. " I think that's a critical piece
for OIA working with the new administration,
ensuring that the outdoors are open to all. "
KEEPING THE STOKE IN 2021
To ensure that the outdoors really are open
to all, the entire community will need to keep
fighting for its values in 2021 and beyond.
Pro skier and POW athlete Amie
Engerbretson spent the 2020 election season
using her platform to encourage followers to
vote for the outdoors. It wasn't easy.
" A lot of what I do as a skier is, I do things I'm
intimidated by or scared of, and I do it anyway-and that's what this election felt like, "
she says. " I got trolled, and I got beat up by both
sides too. You can say they're just trolls, but
I've got one guy calling out my sponsors asking
them to drop me. That's hard. "
A resident of Truckee, California,
Engerbretson also volunteered for two local
candidates' campaigns. " I learned some funny
lessons on Brynne Kennedy's campaign, "
she says. (Kennedy, a Democrat, lost her race
against incumbent Rep. Tom McClintock-
who called climate science " suspect " amid
the West Coast's 2020 wildfire season-in
California's 4th Congressional District.) " Phone
banking, you learn a lot about persuasion. "
Listening and learning what was important
to the people she called across the district was
eye-opening. She wondered about climate denialism's connection with people's fear of losing
their livelihoods. " This is about humanity's wellbeing, " she says. " But it's about so many things.
This is about our economy. This is about jobs. "
" In my opinion, we need to turn to persuasion, " Engerbretson says. " So we don't have any
climate deniers in our system-period. "
" I THINK WHAT THEY REALIZED-AND WE'VE LEARNED
FROM PREVIOUS ADMINISTRATIONS-IS THAT GOING
FOR ONE BIG REGULATORY PUSH IS A RISKY PROPOSITION AND CAN BE TURNED BACK. " -MARIO MOLINA, PROTECTOURWINTERS
From top: courtesy Ian Coble, Chuttersnap via Wikimedia Commons
POSITIVE OUTLOOK
While volunteering during the 2020
election, POW athlete Amie
Engerbretson learned that persuasion
is a powerful force in climate politics.
Both of the local candidates for which
Engerbretson volunteered lost, but that
hardly dampened her spirits for the process. " I have this attitude of, well, we lost,
so it's time to do more, " she says. " Tom
McClintock, two more years and it's over for
you, buddy. " O.R.
CLIMATE PROVISIONS IN TRADE
Outdoor Industry Association Director of
Government affairs Rich Harper expects a serious change of tone-one that's steady and less
reactive-on international trade issues from the
Biden administration. " I think what our members
are looking for on the trade front is stability and
predictability, and I think the incoming administration will have that, " he says.
Amid the COVID-19 pandemic, the new administration is likely to be focused on domestic
priorities. But when it does turn to trade, Harper
expects to see a strengthening of environmental
and labor provisions in trade deals going forward. " The administration has made clear that it
wants to see, for the first time, climate as a part
of trade deals, and we want to be part of that
conversation, " Harper says.
Unlike the immediate executive actions that
could create sweeping changes to public lands,
though, he doesn't expect international trade to
change quickly. " On China, for example, Biden
said he wants to take a fresh look at the tariffs
that have been imposed, " Harper says. " But I
don't think he's going to lift them immediately.
I think he's going to look for something in exchange on IP from the Chinese. "
" It's probably longer term before the punitive
tariffs are removed, " Harper says. " And it might
be longer before the administration pursues
more trade deals. " -J.F.
January 2021/ OUTDOOR RETAILER 25
Outdoor Retailer - January 2021
Table of Contents for the Digital Edition of Outdoor Retailer - January 2021
Outdoor Retailer - January 2021
CONTENTS
THE PULSE
HEADLINES
MARKETING
BIG PICTURE
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
INSIGHT
PERSPECTIVE
RESEARCH AND RESOURCES
FOLLOW THESE ACTIVISTS
UNDER PRESSURE
THE WINTER SHOW GUIDE
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - January 2021 - Outdoor Retailer - January 2021
Outdoor Retailer - January 2021 - Cover2
Outdoor Retailer - January 2021 - 3
Outdoor Retailer - January 2021 - CONTENTS
Outdoor Retailer - January 2021 - 5
Outdoor Retailer - January 2021 - 6
Outdoor Retailer - January 2021 - 7
Outdoor Retailer - January 2021 - 8
Outdoor Retailer - January 2021 - 9
Outdoor Retailer - January 2021 - 10
Outdoor Retailer - January 2021 - THE PULSE
Outdoor Retailer - January 2021 - HEADLINES
Outdoor Retailer - January 2021 - 13
Outdoor Retailer - January 2021 - 14
Outdoor Retailer - January 2021 - 15
Outdoor Retailer - January 2021 - 16
Outdoor Retailer - January 2021 - 17
Outdoor Retailer - January 2021 - MARKETING
Outdoor Retailer - January 2021 - BIG PICTURE
Outdoor Retailer - January 2021 - RETAIL 101
Outdoor Retailer - January 2021 - 21
Outdoor Retailer - January 2021 - CASE STUDY
Outdoor Retailer - January 2021 - 23
Outdoor Retailer - January 2021 - 24
Outdoor Retailer - January 2021 - 25
Outdoor Retailer - January 2021 - IDEAS
Outdoor Retailer - January 2021 - THOUGHT LEADER
Outdoor Retailer - January 2021 - INSIGHT
Outdoor Retailer - January 2021 - 29
Outdoor Retailer - January 2021 - PERSPECTIVE
Outdoor Retailer - January 2021 - 31
Outdoor Retailer - January 2021 - RESEARCH AND RESOURCES
Outdoor Retailer - January 2021 - 33
Outdoor Retailer - January 2021 - FOLLOW THESE ACTIVISTS
Outdoor Retailer - January 2021 - 35
Outdoor Retailer - January 2021 - 36
Outdoor Retailer - January 2021 - 37
Outdoor Retailer - January 2021 - 38
Outdoor Retailer - January 2021 - 39
Outdoor Retailer - January 2021 - 40
Outdoor Retailer - January 2021 - 41
Outdoor Retailer - January 2021 - UNDER PRESSURE
Outdoor Retailer - January 2021 - 43
Outdoor Retailer - January 2021 - THE WINTER SHOW GUIDE
Outdoor Retailer - January 2021 - 45
Outdoor Retailer - January 2021 - 46
Outdoor Retailer - January 2021 - 47
Outdoor Retailer - January 2021 - 48
Outdoor Retailer - January 2021 - 49
Outdoor Retailer - January 2021 - 50
Outdoor Retailer - January 2021 - 51
Outdoor Retailer - January 2021 - 52
Outdoor Retailer - January 2021 - 53
Outdoor Retailer - January 2021 - 54
Outdoor Retailer - January 2021 - 55
Outdoor Retailer - January 2021 - BREAD + BUTTER
Outdoor Retailer - January 2021 - GEAR GALLERY
Outdoor Retailer - January 2021 - 58
Outdoor Retailer - January 2021 - 59
Outdoor Retailer - January 2021 - 60
Outdoor Retailer - January 2021 - 61
Outdoor Retailer - January 2021 - 62
Outdoor Retailer - January 2021 - 63
Outdoor Retailer - January 2021 - HOT PICKS
Outdoor Retailer - January 2021 - 65
Outdoor Retailer - January 2021 - 66
Outdoor Retailer - January 2021 - 67
Outdoor Retailer - January 2021 - THE VIEW
Outdoor Retailer - January 2021 - 69
Outdoor Retailer - January 2021 - 70
Outdoor Retailer - January 2021 - 71
Outdoor Retailer - January 2021 - 72
Outdoor Retailer - January 2021 - 73
Outdoor Retailer - January 2021 - FIELD NOTES
Outdoor Retailer - January 2021 - #SHOPLIFE
Outdoor Retailer - January 2021 - #REPLIFE
Outdoor Retailer - January 2021 - 77
Outdoor Retailer - January 2021 - BACKSTORY
Outdoor Retailer - January 2021 - Cover3
Outdoor Retailer - January 2021 - Cover4
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