Contents: Features JANUARY 2021 Issue No.14 REAL EDUCATION HBCUs Outside founder Ron Griswell is bringing the outdoors to 200,000 current students and 1 million alumni from historically Black colleges and universities. See page 34. ON THE COVER: Adam Ü feasts on fresh pow on Shiribetsu-Dake, Japan, with Mount Yotei in the background. The ubiquitous Ü just so happened to be featured on Outdoor Retailer's cover last month too. Photograph by Freya Fennwood Inset photo courtesy American Program Bureau 34 P. 42 P. 44 FOLLOW THESE ACTIVISTS UNDER PRESSURE THE WINTER SHOW GUIDE The Show is more than where the industry gathers to do business-it's where the outdoor family supports the larger community. With no physical show, many key individuals and nonproﬁts don't get the chance to get out in front of those who can help their causes. Here, you can learn about their work and support them. The danger is very real. Historic numbers of people heading into the backcountry will increase the risks of avalanche deaths-the season is already shaping up to be one of the worst on record-and put more pressure on once-isolated areas. How can ofﬁcials and individuals improve the odds? From events and education sessions to the ﬁnalists for the third annual Innovation Awards, we give you all you need to know to join in Outdoor Retailer Winter Online. Register now, visit exhibitors, and connect with community until March 19 while the Show takes place in the virtual space. 4 OUTDOOR RETAILER / January 2021 Carlo Nasisse P.