Outdoor Retailer - January 2021 - 46

THE WINTER SHOW / Events and Education
THE SCHEDULE

tory. There is exciting change in
store, but also lots of hard work.
Join SIA and the OBCP to learn
more about the outlook and opportunities for progress at the federal level, and how the winter outdoor industry can play a leading
role in advancing federal climate
policy in the new administration
and 117th Congress.

Lindsay Peoples
Wagner

Outdoor Retailer Winter Online
is packed with events and education sessions that will keep you
informed and help you take action
during the ongoing COVID-19 crisis. Be sure to pay special attention
to SIA's Industry + Intelligence Day
on Jan. 19 and the Summit Days,
Jan. 20-23. Check out the full listings here and register for the Show
to attend. Can't make a session?
You will be able to access them
online for the duration of the Show.

Listen to Your Customer,
Optimize Your Website, and
Grow Your Sales
12-1 p.m. PST
In this session hosted by ecommerce and marketing consultant,
Larry Becker, we'll look at why understanding your customer's online
experience matters more than ever,
and how brands and retailers can
gain rapid and actionable insight
into improving that experience.

Keynote Industry Breakfast
Inclusivity at the Forefront:
The Time Is Now for Brands to
Change
7-8 a.m. PST
Learn how the fashion industry is taking meaningful action to
integrate diversity, equity, and
inclusion principles and how the
outdoor industry can find ways to
truly allow everyone to use their
voice. Customers, employees, and
other stakeholders are demanding more than just words-they are
expecting real action and accountability.Teen Vogue Editor-in-Chief
Lindsay Peoples Wagner-who
has shaped the brand to be a model for inclusivity, social values, and
community-co-founded the Black
in Fashion Council. The council has
enlisted the support of the Human
Rights Campaign to provide
benchmarking around corporate
policies and practices pertinent to
the inclusivity of Black employees
and to establish an Equality Index
Score. In her keynote presentation,
Peoples Wagner will walk through
the components of this index, flag
harmful practices, and provide
actionable steps to increase inclusivity and make employees of color

46 OUTDOOR RETAILER

" The hiring practice pipeline needs to be changed completely, honestly.
The way we recruit people, find people-and I say 'we' as in people in the
industry-is always too insular. ... Too often in media, there's this idea that
people want to hire only a person of color or black person who is palatable for white people, who they feel won't speak out too much or cause
any trouble or won't ruffle any feathers. That bias has to change. You have
to be willing to hire different kinds of people who will challenge you. "
-Teen Vogue Editor-in-Chief Lindsay Peoples Wagner, on the Digiday Podcast

feel seen and heard. You'll learn
what brands should do (and not
do) to authentically reflect and
connect with customers, employees, stakeholders, and their communities. Presented by SIA, in
partnership with Outdoor Industry
Association and Outdoor Retailer.
What's Hot and What's Not in
the Outdoor Industry
9-10 a.m. PST
The outdoor industry is poised
for some big changes this year,
from the introduction of gamechanging materials offering both
performance and sustainability to a
push toward offering a wider range

/ January 2021

of sizes in the retail market. And
there's no indication the quickly
evolving wearable-tech sector is
slowing down any time soon. Join
NPD's Executive Director and
Industry Analyst Dirk Sorenson for
a look at what's trending in the outdoor market and where there are
opportunities to maximize growth
in 2021 and beyond.
The Outdoor Business Climate
Partnership Presents: Climate
Advocacy in 2021
11 a.m.-12 p.m. PST
The new administration has the
most progressive climate agenda
of any administration in U.S. his-

January 12
Without a Plan It's Just a Wish
9-10 a.m. PST
Veteran merchandise planners
Dan Holman and Scott Smith
will tour you through the tools
used to plan your buys successfully, build out your ideal assortments, and drive into your inventory performance with key POS
software reports.
January 13
Climate Action: Run Cleaner.
Renewable Energy 101:
Sourcing 100 Percent
Renewable Is Easier Than You
Think
9-10 a.m. PST
Green Tariffs. REC. PPA. What
does it all mean? If your company
wants to source renewable energy in the United States but finds
the landscape of acronyms and
complex terminology dizzying,

Courtesy APB Speakers

January 6

https://registration.experientevent.com/showOTR211 https://outdoorretailer.com/events-education/education/

Outdoor Retailer - January 2021

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