Contents: Departments P. 64 P. 68 11 THE PULSE 12 HEADLINES OIA's Climate Action Corps helps brands go carbon neutral. Plus, Sketchy Andy removes the mysterious monolith, Pocket Media makes big plans, Arkansas gives away mountain bikes, and more. 18 MARKETING Learn the language of citizen consumers. 19 BIG PICTURE L.L. Bean commits to getting people off screens. 20 RETAIL 101 Here's how to beat a serious case of the Mondays. 22 CASE STUDY Take inventory of the new political landscape. 26 IDEAS 27 THOUGHT LEADER Backcountry's Sarah Crockett sets the pace. 28 INSIGHT OIA Executive Director Lise Aangeenbrug discusses how to navigate the path forward in 2021. Photos: (clockwise from top left) Andrew Kornylak, courtesy cody Chamberlain, courtesy Backcountry, courtesy Garmin P. 57 P. 27 30 PERSPECTIVE The outdoors is having its big moment. 32 RESEARCH AND RESOURCES NPD Group's Dirk Sorenson runs down recent numbers and the lasting effects of COVID-19. 56 BREAD + BUTTER 57 GEAR GALLERY See the hottest new products from outdoor brands. 64 HOT PICKS Check out our favorite gear from the virtual booths of Outdoor Retailer Winter Online. PLUS 68 THE VIEW Utah artist Cody Chamberlain gets out of mind. 74 FIELD NOTES Find hope in little nature love notes. 75 #SHOPLIFE Alpenglow plans to raise $350,000 for nonprofits. 76 #REPLIFE Heath Rowland shares secrets of the trade. 78 BACKSTORY Steamboat loses a company-but gains a chair lift. January 2021 / OUTDOOR RETAILER 5