Outdoor Retailer - January 2021 - 62
BREAD+BUTTER / Gear Gallery
27
25
24
28
26
24. BALEGA SOCKS
REFLECTIVE ENDURO
Ultrabright refractive glass
beads on this sock provide
high-visibility reflection in
lowlight conditions. It also
features Balega's V-Tech Arch
Support System, high-performance elastane, a reinforced
deep heel pocket with Balega's
pressure-free grip system, and
a sensitive rib top that won't
leave pressure marks. | $16
balega-socks.implus.com
Available: Now
Contact: pperrone@
4implus.com
25. STATE BICYCLE CO. 6061
BLACK LABEL ALL-ROAD
The 6061 Black Label All-Road
blends all of State's abilities to
make one of the most capable
and quickest bikes on the market for gravel, commuting, and
touring. With options for speedy
62 OUTDOOR RETAILER
700c or rugged 650b wheels, a
capable 11-speed drivetrain, and
accessory mounts for bottles and
fenders, the bike is ready to lay
down some speed on any road in
all conditions. | $1,400
statebicycle.com
Available: Now
Contact: mfarsi@
statebicycle.com
26. LEDLENSER H19R CORE
HEADLAMP
A unique fusion beam comes
from the power of two lenses
and allows simultaneous use
of a wide-flood beam and a
sharply focused long-distance
beam. Additionally, the lighting
intensity can be adjusted thanks
to independent dimming control. It also features a red-light
mode, a swiveling lamp head,
and removable battery with
magnetic charging. | $250
ledlenserusa.com
/ January 2021
Available: Now
Contact: greg.windom@
ledlenserusa.com
27. ROYAL ROBBINS
SWITCHFORM INSULATED
JACKET
The Switchform Insulated
Jacket for men and women is
Royal Robbins' warmest and
most sustainable cold-weather jacket made primarily from
recycled water bottles. Rather
than simply being packable,
the jacket easily converts into
a backpack with a zip closure
and additional pocketing for
smaller essentials. It's made
from Bluesign-approved, 100%
recycled polyester shell fabric
with an eco-friendly C0 DWR
finish. It also features 100 grams
of insulation made from 85% recycled polyester. | $190
royalrobbins.com
Available: October 2021
Contact: tom.janettas@
royalrobbins.com
28. COLUMBIA RIVER
KNIFE & TOOL BONA FIDE
The Bona Fide is a substantial
everyday carry knife measuring
just over 8 inches from the tip of
its strong high-carbon D2 steel
blade to the end of the lightweight textured aluminum handle. The dropped tip of the knife
has both the benefits of modified
wharncliffe and modified droppoint blade shapes, and deploys
smoothly and effortlessly thanks
to its IKBS ball-bearing pivot
system. The ingenious Field Strip
Gen II feature enables the user to
quickly disassemble the knife on
the spot without tools to purge it
of grease, grime, or dirt. | $125
crkt.com
Available: Now
Contact: bgerard@
crkt.com
http://www.statebicycle.com
http://balega-socks.implus.com
http://www.crkt.com
http://www.royalrobbins.com
http://www.ledlenserusa.com
Outdoor Retailer - January 2021
Table of Contents for the Digital Edition of Outdoor Retailer - January 2021
Outdoor Retailer - January 2021
CONTENTS
THE PULSE
HEADLINES
MARKETING
BIG PICTURE
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
INSIGHT
PERSPECTIVE
RESEARCH AND RESOURCES
FOLLOW THESE ACTIVISTS
UNDER PRESSURE
THE WINTER SHOW GUIDE
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - January 2021 - Outdoor Retailer - January 2021
Outdoor Retailer - January 2021 - Cover2
Outdoor Retailer - January 2021 - 3
Outdoor Retailer - January 2021 - CONTENTS
Outdoor Retailer - January 2021 - 5
Outdoor Retailer - January 2021 - 6
Outdoor Retailer - January 2021 - 7
Outdoor Retailer - January 2021 - 8
Outdoor Retailer - January 2021 - 9
Outdoor Retailer - January 2021 - 10
Outdoor Retailer - January 2021 - THE PULSE
Outdoor Retailer - January 2021 - HEADLINES
Outdoor Retailer - January 2021 - 13
Outdoor Retailer - January 2021 - 14
Outdoor Retailer - January 2021 - 15
Outdoor Retailer - January 2021 - 16
Outdoor Retailer - January 2021 - 17
Outdoor Retailer - January 2021 - MARKETING
Outdoor Retailer - January 2021 - BIG PICTURE
Outdoor Retailer - January 2021 - RETAIL 101
Outdoor Retailer - January 2021 - 21
Outdoor Retailer - January 2021 - CASE STUDY
Outdoor Retailer - January 2021 - 23
Outdoor Retailer - January 2021 - 24
Outdoor Retailer - January 2021 - 25
Outdoor Retailer - January 2021 - IDEAS
Outdoor Retailer - January 2021 - THOUGHT LEADER
Outdoor Retailer - January 2021 - INSIGHT
Outdoor Retailer - January 2021 - 29
Outdoor Retailer - January 2021 - PERSPECTIVE
Outdoor Retailer - January 2021 - 31
Outdoor Retailer - January 2021 - RESEARCH AND RESOURCES
Outdoor Retailer - January 2021 - 33
Outdoor Retailer - January 2021 - FOLLOW THESE ACTIVISTS
Outdoor Retailer - January 2021 - 35
Outdoor Retailer - January 2021 - 36
Outdoor Retailer - January 2021 - 37
Outdoor Retailer - January 2021 - 38
Outdoor Retailer - January 2021 - 39
Outdoor Retailer - January 2021 - 40
Outdoor Retailer - January 2021 - 41
Outdoor Retailer - January 2021 - UNDER PRESSURE
Outdoor Retailer - January 2021 - 43
Outdoor Retailer - January 2021 - THE WINTER SHOW GUIDE
Outdoor Retailer - January 2021 - 45
Outdoor Retailer - January 2021 - 46
Outdoor Retailer - January 2021 - 47
Outdoor Retailer - January 2021 - 48
Outdoor Retailer - January 2021 - 49
Outdoor Retailer - January 2021 - 50
Outdoor Retailer - January 2021 - 51
Outdoor Retailer - January 2021 - 52
Outdoor Retailer - January 2021 - 53
Outdoor Retailer - January 2021 - 54
Outdoor Retailer - January 2021 - 55
Outdoor Retailer - January 2021 - BREAD + BUTTER
Outdoor Retailer - January 2021 - GEAR GALLERY
Outdoor Retailer - January 2021 - 58
Outdoor Retailer - January 2021 - 59
Outdoor Retailer - January 2021 - 60
Outdoor Retailer - January 2021 - 61
Outdoor Retailer - January 2021 - 62
Outdoor Retailer - January 2021 - 63
Outdoor Retailer - January 2021 - HOT PICKS
Outdoor Retailer - January 2021 - 65
Outdoor Retailer - January 2021 - 66
Outdoor Retailer - January 2021 - 67
Outdoor Retailer - January 2021 - THE VIEW
Outdoor Retailer - January 2021 - 69
Outdoor Retailer - January 2021 - 70
Outdoor Retailer - January 2021 - 71
Outdoor Retailer - January 2021 - 72
Outdoor Retailer - January 2021 - 73
Outdoor Retailer - January 2021 - FIELD NOTES
Outdoor Retailer - January 2021 - #SHOPLIFE
Outdoor Retailer - January 2021 - #REPLIFE
Outdoor Retailer - January 2021 - 77
Outdoor Retailer - January 2021 - BACKSTORY
Outdoor Retailer - January 2021 - Cover3
Outdoor Retailer - January 2021 - Cover4
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