Outdoor Retailer - March 2021 - 12

THE PULSE

CASE STUDY

A New Outdoors
In the midst of the pandemic and social unrest, getting outdoors
has become an escape and balm for more people than ever before.
As the nation begins to recover, will this new enthusiasm create the
opportunity to build a more inclusive and equitable outdoors?
by James Edwards Mills
THROUGHOUT THE COVID-19 PANDEMIC, OUTDOOR-ACCESS ADVOCATE DINEO DOWD HAS
been getting outside. As a social media influencer and local leader for the Portland-based community-engagement organization Hike It Baby, the working mother and wife has made every effort to get her young child plenty of playtime on sledding hills, snowshoe trails, and cross-country
ski tracks near their home in Madison, Wisconsin. Through the pandemic and one of the coldest
winters in recent memory, Dowd managed to make the most of a bad situation. While masked and
maintaining social distance to avoid the risk of transmitting the virus, she has taken full advantage
of the outdoor recreation resources available in her community.
But when the pandemic restrictions lift and life returns to some semblance of what was once
normal, Dowd looks forward to expanding her experiences to travel again around the country-
and even go abroad. " When this COVID-19 nonsense is over, I need to go home to South Africa
and give my mom a hug, " she says. " That's my No. 1 priority. "
Across every walk of life, there is pent-up excitement for the prospect of getting together with
friends and family for the type of physical contact and social interaction we've all been missing.
Communities of color have been especially hard hit by the pandemic, and those who are too often

12 OUTDOOR RETAILER

/ March 2021

marginalized by our society are most in need
of relief from the crisis. Even with the growing availability of COVID-19 vaccines and
fewer active cases of the virus, spending time
outside will still likely be the best way to avoid
transmission of the disease while also offering
the opportunity to recreate. What better time
could there be to introduce new users to the
wonders of the great outdoors?

EXPANDING PERCEPTIONS
" I'd be curious to see some data on this, but,
anecdotally, I've noticed that COVID-19
leveled the outdoor playing field a bit, " says
Misha Charles, chief programs officer at the
American Alpine Club in Golden, Colo. " With
many of us staying put in our neighborhoods,
stores closed, and the safest space outdoors, we
were all kind of doing the same thing-walking
around the block, playing in city parks, cycling,
et cetera. The outdoors was a near-universal
pressure valve, and our perception of what
qualifies as 'outdoorsy' has expanded. "
In addition to the global pandemic, there
has also been a cultural awakening that has
raised awareness of the vulnerability of many
marginalized communities across the country. Not only are people of color more susceptible to contracting the virus, they are also
among those who, for a variety of different reasons, are less likely to spend time in our public
parks, forests, lakeshores, and rivers. Now is
the time, as more Black and brown folks are
venturing outside, to create opportunities
to make the outdoors more accessible and
even welcoming to a wider cross section of the
American public.
Shane Benedict, head of design at Liquid
Logic Kayaks based in Fletcher, North
Carolina, says that, in recent months, it's been
tough keeping boats in stock. " The pandemic
has brought so many people to the outdoors
this past year, " he says. " Everyone just feels
safer from COVID-19 outside, and paddling is
an obvious way to keep 6 feet between you and
somebody else. "
And, like many companies in the outdoor
industry, Liquid Logic is coming around to
understanding the importance of making sure
that their products and the sport of paddling
are accessible to everyone.

Mike Wilkinson

COLD COMFORTS
Young climbers learn the
ropes at the Michigan Ice
Fest, which had to be
canceled this year. After
COVID-19 restrictions lift,
the outdoor industry can
welcome a new generation of enthusiasts from
communities of color.



Outdoor Retailer - March 2021

Table of Contents for the Digital Edition of Outdoor Retailer - March 2021

Outdoor Retailer - March 2021
CONTENTS
THE PULSE
HEADLINES
MAREKTING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
THIS LAND IS OUR LAND
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#REPLIFE
BACKSTORY
Outdoor Retailer - March 2021 - Outdoor Retailer - March 2021
Outdoor Retailer - March 2021 - Cover2
Outdoor Retailer - March 2021 - 3
Outdoor Retailer - March 2021 - CONTENTS
Outdoor Retailer - March 2021 - 5
Outdoor Retailer - March 2021 - 6
Outdoor Retailer - March 2021 - THE PULSE
Outdoor Retailer - March 2021 - HEADLINES
Outdoor Retailer - March 2021 - 9
Outdoor Retailer - March 2021 - MAREKTING
Outdoor Retailer - March 2021 - RETAIL 101
Outdoor Retailer - March 2021 - CASE STUDY
Outdoor Retailer - March 2021 - 13
Outdoor Retailer - March 2021 - IDEAS
Outdoor Retailer - March 2021 - THOUGHT LEADER
Outdoor Retailer - March 2021 - THE WEEKLY CHAT
Outdoor Retailer - March 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - March 2021 - THIS LAND IS OUR LAND
Outdoor Retailer - March 2021 - 19
Outdoor Retailer - March 2021 - 20
Outdoor Retailer - March 2021 - 21
Outdoor Retailer - March 2021 - BREAD + BUTTER
Outdoor Retailer - March 2021 - GEAR GALLERY
Outdoor Retailer - March 2021 - 24
Outdoor Retailer - March 2021 - 25
Outdoor Retailer - March 2021 - 26
Outdoor Retailer - March 2021 - HOT PICKS
Outdoor Retailer - March 2021 - 28
Outdoor Retailer - March 2021 - 29
Outdoor Retailer - March 2021 - THE VIEW
Outdoor Retailer - March 2021 - 31
Outdoor Retailer - March 2021 - 32
Outdoor Retailer - March 2021 - 33
Outdoor Retailer - March 2021 - 34
Outdoor Retailer - March 2021 - 35
Outdoor Retailer - March 2021 - FIELD NOTES
Outdoor Retailer - March 2021 - 37
Outdoor Retailer - March 2021 - #REPLIFE
Outdoor Retailer - March 2021 - 39
Outdoor Retailer - March 2021 - BACKSTORY
Outdoor Retailer - March 2021 - Cover3
Outdoor Retailer - March 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com