Outdoor Retailer - March 2021 - 4

Contents: Departments + Features
7 THE PULSE

MARCH 2021
Issue
No.16

8 HEADLINES

The press trip has become more personal; Patagonia goes P.U.R.E.; and the downside of desk jobs.

10 MARKETING

Learn to take an ethical approach to influencer
marketing in the age of social media activism.

11 RETAIL 101

Learn which fixtures in your store are generating
the most sales dollars with this simple activity.

12 CASE STUDY

P.

In the midst of the pandemic and social unrest,
getting outdoors has become an escape for more
people than ever before. As the nation recovers,
will this new enthusiasm create the opportunity to
build a more inclusive and equitable outdoors?

18

ON THE COVER:

Photographer Kiliii Yüyan
packrafts down the
Hulahula River in the
Arctic National Wildlife
Refuge (ANWR). In
January, President Biden
placed a moratorium on
all drilling in ANWR.
Photograph by
Kiliii Yüyan
Inset photo by
Mike Wilkinson

THIS LAND IS OUR LAND
Protecting public lands, expanding opportunities for inclusivity, and taking action on
climate have jumped to the top
of the agenda in the first months
of the Biden administration.

P.

23

P.

27

14 IDEAS
15 THOUGHT LEADER

Daniel Uretsky, the president of Allied Feather and
Down, sees business as an extended family.

16 THE WEEKLY CHAT

Climate Neutral's mission continues to evolve.

17 OUTDOOR RETAILER WINTER ONLINE
Don't miss the final weeks of the virtual Show.

22 BREAD + BUTTER
23 GEAR GALLERY

Peruse the hottest new products from outdoor
brands who are at the Show and beyond.

27 HOT PICKS

PLUS

30 THE VIEW

Photographer Kiliii Yüyan explores sovereign
spaces and wild landscapes across the planet.

36 FIELD NOTES

Inspired by the words of Dr. Martin Luther King
Jr., Chad Brown seeks to let freedom roam.

38 #REPLIFE

Jon Webb sees light at the end of the pandemic.

40 BACKSTORY

In its sixth year, No Man's Land Film Festival is
undefining what it means to be feminine and a
woman in adventure, sports, and film.

4 OUTDOOR RETAILER

/ March 2021

Photos: (clockwise from top) Kiliii Yüyan, Andrew Kornylak, courtesy Thule

Our gear editor was blown away by these innovative new releases from Baffin, Brunton, and Jetboil.



Outdoor Retailer - March 2021

Table of Contents for the Digital Edition of Outdoor Retailer - March 2021

Outdoor Retailer - March 2021
CONTENTS
THE PULSE
HEADLINES
MAREKTING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
THIS LAND IS OUR LAND
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#REPLIFE
BACKSTORY
Outdoor Retailer - March 2021 - Outdoor Retailer - March 2021
Outdoor Retailer - March 2021 - Cover2
Outdoor Retailer - March 2021 - 3
Outdoor Retailer - March 2021 - CONTENTS
Outdoor Retailer - March 2021 - 5
Outdoor Retailer - March 2021 - 6
Outdoor Retailer - March 2021 - THE PULSE
Outdoor Retailer - March 2021 - HEADLINES
Outdoor Retailer - March 2021 - 9
Outdoor Retailer - March 2021 - MAREKTING
Outdoor Retailer - March 2021 - RETAIL 101
Outdoor Retailer - March 2021 - CASE STUDY
Outdoor Retailer - March 2021 - 13
Outdoor Retailer - March 2021 - IDEAS
Outdoor Retailer - March 2021 - THOUGHT LEADER
Outdoor Retailer - March 2021 - THE WEEKLY CHAT
Outdoor Retailer - March 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - March 2021 - THIS LAND IS OUR LAND
Outdoor Retailer - March 2021 - 19
Outdoor Retailer - March 2021 - 20
Outdoor Retailer - March 2021 - 21
Outdoor Retailer - March 2021 - BREAD + BUTTER
Outdoor Retailer - March 2021 - GEAR GALLERY
Outdoor Retailer - March 2021 - 24
Outdoor Retailer - March 2021 - 25
Outdoor Retailer - March 2021 - 26
Outdoor Retailer - March 2021 - HOT PICKS
Outdoor Retailer - March 2021 - 28
Outdoor Retailer - March 2021 - 29
Outdoor Retailer - March 2021 - THE VIEW
Outdoor Retailer - March 2021 - 31
Outdoor Retailer - March 2021 - 32
Outdoor Retailer - March 2021 - 33
Outdoor Retailer - March 2021 - 34
Outdoor Retailer - March 2021 - 35
Outdoor Retailer - March 2021 - FIELD NOTES
Outdoor Retailer - March 2021 - 37
Outdoor Retailer - March 2021 - #REPLIFE
Outdoor Retailer - March 2021 - 39
Outdoor Retailer - March 2021 - BACKSTORY
Outdoor Retailer - March 2021 - Cover3
Outdoor Retailer - March 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
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https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
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https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com