Outdoor Retailer - March 2021 - 6

FIRST WORDS

See You in August
will be opportunities to learn and discover what's
new. Webinar-style education, developed in
partnership with Outdoor Industry Association
(OIA), will begin prior to the Show and be accessible from wherever you are. New digital opportunities via Elastic Suite will allow you to connect with brands and find new products for your
store. Stay tuned for details.
During this past year, we've all changed-how
we live, the way we work, where we spend our
time. One of the highlights has been the dramatic boom in outdoor participation. We are now
in position to truly embrace the new consumers
and welcome all into our incredible community.
We do that successfully as a united industry and
through the relationships we build when we're
together.
These days are shaping our future, and we're
here to help you grow and move forward. We
look forward to seeing you in August.

MARISA NICHOLSON

Outdoor Retailer Senior Vice
President and Show Director

EDITORIAL AND DESIGN
EDITOR-IN-CHIEF
ART DIRECTOR
PHOTO EDITOR
MANAGING EDITOR
SENIOR EDITOR
COPY EDITOR

Doug Schnitzspahn
John McCauley
Andrew Kornylak
Bevin Wallace
Cameron Martindell
Melissa Howsam


BUSINESS
SENIOR VICE PRESIDENT
Marisa Nicholson
PUBLISHER
Ryan Johnson
ASSOCIATE PUBLISHER
Tim McManus
SENIOR MARKETING DIRECTOR
Jennifer Pelkey
PR & COMMUNICATIONS MANAGER 
Lisa Ramsperger
MARKETING DIRECTOR 
Sarah Hass
SALES DIRECTOR
Krista Moore
SENIOR ACCOUNT EXECUTIVE
Paul Dillman
ACCOUNT EXECUTIVES
Andria Klinger, Dave Nielson,
Robert O'Quinn
PRODUCTION/TRAFFIC MANAGER
Laurie Stiglitz
EXECUTIVE VICE PRESIDENT
Lori Silva
ADDRESS
31910 Del Obispo, Ste. 200, San Juan Capistrano, CA 92675
WEB
outdoorretailer.com
Produced in collaboration with Hed Hi Media.

Outdoor Retailer is a trademark owned exclusively by Emerald
Holding Inc.
Copyright © 2021, Emerald Holding Inc. All rights reserved.

CONTRIBUTORS

DANI REYES-ACOSTA

JORDAN MARTINDELL

AMELIA ARVESEN

JAMES EDWARD MILLS

Reyes-Acosta ( " Ethical
Collaboration, " page 10) is a
semi-nomadic, Colorado-based
storyteller bent on rewriting the
narrative of who plays outside and
how we build community with
others on this planet. Learn more
about her at danireyesacosta.com.

After working a career in
high-end retail management,
Martindell ( " Know Your Worth, "
page 11) now blends her love of
aesthetics and the outdoors. She
has written for Dorado, Elevation
Outdoors, Outdoor Retailer,
SNEWS, and offyonder.com.

Arvesen ( " A New Plan for the
Land, " page 18) writes about the
outdoor industry and environment.
She's also the creator of a newsletter
called Honing Her Craft (@
honinghercraft) about creative
womxn in various industries sharing their secrets to success.

Mills ( " A New Outdoors, " page
12) is a journalist, the author of
The Adventure Gap: Changing
the Face of the Outdoors, and
an adjunct faculty assistant at
the University of Wisconsin,
Madison Nelson Institute For
Environmental Studies.

6 OUTDOOR RETAILER

/ March 2021

From left: courtesy Dani Reyes-Acosta, courtesy Jordan Martindell, courtesy Amelia Arvesen, courtesy James Edward Mills

MARK YOUR CALENDARS. THIS SUMMER'S
Outdoor Retailer show is shifting to Aug. 10-12
and we'll be back at the Colorado Convention
Center in Denver.
We moved the show from June to August to
allow more time to facilitate a safe and successful in-person event, to give exhibitors and attendees more days to plan participation, and to
provide greater peace of mind with the opportunity to gather and do business together.
The health, safety, and well-being of our
community remains our primary focus. We're
already working closely with Visit Denver, the
Colorado Convention Center, and hotel partners to implement the highest safety protocols
and measures recommended by health officials
and government agencies, and we're available
to address any of your questions or concerns.
We've heard from many who are eager to reunite and ready to get back to productive business at the in-person show. We're anxious to see
you too! When we reconvene in August, expect
to see extra safety standards in place (read our
current guidelines here), and we will adapt to
be consistent with the latest protocols.
If you are unable to attend in person, there


http://www.outdoorretailer.com http:// https://outdoorretailer.com/wp-content/uploads/2021/02/ORS21_Health-Safety-Guidelines.pdf?utm_source=email&utm_medium=mc&utm_campaign=83448 https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021/index.php#/p/18 https://www.instagram.com/honinghercraft/?hl=en https://www.instagram.com/honinghercraft/?hl=en http://www.danireyesacosta.com http://www.offyonder.com

Outdoor Retailer - March 2021

Table of Contents for the Digital Edition of Outdoor Retailer - March 2021

Outdoor Retailer - March 2021
CONTENTS
THE PULSE
HEADLINES
MAREKTING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
THE WEEKLY CHAT
OUTDOOR RETAILER WINTER ONLINE
THIS LAND IS OUR LAND
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#REPLIFE
BACKSTORY
Outdoor Retailer - March 2021 - Outdoor Retailer - March 2021
Outdoor Retailer - March 2021 - Cover2
Outdoor Retailer - March 2021 - 3
Outdoor Retailer - March 2021 - CONTENTS
Outdoor Retailer - March 2021 - 5
Outdoor Retailer - March 2021 - 6
Outdoor Retailer - March 2021 - THE PULSE
Outdoor Retailer - March 2021 - HEADLINES
Outdoor Retailer - March 2021 - 9
Outdoor Retailer - March 2021 - MAREKTING
Outdoor Retailer - March 2021 - RETAIL 101
Outdoor Retailer - March 2021 - CASE STUDY
Outdoor Retailer - March 2021 - 13
Outdoor Retailer - March 2021 - IDEAS
Outdoor Retailer - March 2021 - THOUGHT LEADER
Outdoor Retailer - March 2021 - THE WEEKLY CHAT
Outdoor Retailer - March 2021 - OUTDOOR RETAILER WINTER ONLINE
Outdoor Retailer - March 2021 - THIS LAND IS OUR LAND
Outdoor Retailer - March 2021 - 19
Outdoor Retailer - March 2021 - 20
Outdoor Retailer - March 2021 - 21
Outdoor Retailer - March 2021 - BREAD + BUTTER
Outdoor Retailer - March 2021 - GEAR GALLERY
Outdoor Retailer - March 2021 - 24
Outdoor Retailer - March 2021 - 25
Outdoor Retailer - March 2021 - 26
Outdoor Retailer - March 2021 - HOT PICKS
Outdoor Retailer - March 2021 - 28
Outdoor Retailer - March 2021 - 29
Outdoor Retailer - March 2021 - THE VIEW
Outdoor Retailer - March 2021 - 31
Outdoor Retailer - March 2021 - 32
Outdoor Retailer - March 2021 - 33
Outdoor Retailer - March 2021 - 34
Outdoor Retailer - March 2021 - 35
Outdoor Retailer - March 2021 - FIELD NOTES
Outdoor Retailer - March 2021 - 37
Outdoor Retailer - March 2021 - #REPLIFE
Outdoor Retailer - March 2021 - 39
Outdoor Retailer - March 2021 - BACKSTORY
Outdoor Retailer - March 2021 - Cover3
Outdoor Retailer - March 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com