Outdoor Retailer PostShow 2019 - 29
It created that magic moment of
wonder that bewildered us as kids.
2. Mess with people's heads (part
two). Behavioral scientists believe
that our brains spend most of the
day on cruise control. Save the
Duck's duck-headed mannequins
sent a mental curveball, an interruption-and they were hilarious.
3. Turn it up to 11. There is no use
for subtlety in a cage fight. Skateboard brand Sector 9's construction-zone theme-complete with
hard hats, safety vests, spray paint,
debris on the floor-had an oversized impact for a 10-by-15 booth.
4. Show, don't tell. Timberland's
booth nailed the equation of booth
as billboard: smart design + simple messages = easy to remember.
5. Use moving pictures. The
caveman hunter in us still notices motion. If you walked by the
video screens at the entrance to
Oakley's booth, you stopped. You
had to. Patagonia's "Shell, Yeah"
video display was a close second,
and awesome.
6. Go savory. Smell is our sensory superpower. I'm not sure who
was making waffles in the snowboard section the morning of
Day 2, but the smell cut through
the IPA-whiskey haze and sent
me on the prowl.
7. Be a living legend. Klaus Obermeyer is 99 years old. For eight
hours each day, he sat at his brand's
reception desk at the exhibit hall's
main entrance and served as the
Show's unofficial greeter.
8. Finally, overdress to impress.
Neff went full dayglow green and
Tecnica had an Orange-out, but
the sartorial winner is a single
guy named Greg Dragon. At the
Show, I queued up for coffee
behind an exquisitely appointed
and coiffed gentleman. If I were
at Interbike, I would have thought
he was part of the Italian delegation. But in the land of flannel
and Gore-Tex, I knew better.
Turns out, Greg is a VP of sales
at a high-end fashion house who
came to the Show looking for
career opportunities that better
align with his outdoor interests.
Whip-smart, wordly, and classy,
Greg bought me coffee when I
realized I'd forgotten my wallet.
(Did I mention the ADHD?)
His style made me stop, engage,
and inquire. He broke through
the noise and earned this plug: If
any brand is in search of a sales
guy to help it get more luxe, Greg
Dragon is your man.
Mike Geraci is a frequent columnist for Outdoor Retailer magazine
and principal of Geraci & Co.,
brand strategy and communications group in Jackson, Wyoming.
Outdoor Retailer PostShow 2019
Table of Contents for the Digital Edition of Outdoor Retailer PostShow 2019
Outdoor Retailer PostShow 2019
Contents
Sound Bites
Headlines
The Pulse Booth
Big Picture
Marketing
Research
Going Solo
It’s Political
Top Gear
Fresh Take
Fabrication Debrief
Hot Booths
Faces
The Scene
On-Snow Demo
Outdoor Retailer PostShow 2019 - Outdoor Retailer PostShow 2019
Outdoor Retailer PostShow 2019 - Cover2
Outdoor Retailer PostShow 2019 - 1
Outdoor Retailer PostShow 2019 - 2
Outdoor Retailer PostShow 2019 - 3
Outdoor Retailer PostShow 2019 - Contents
Outdoor Retailer PostShow 2019 - 5
Outdoor Retailer PostShow 2019 - Sound Bites
Outdoor Retailer PostShow 2019 - 7
Outdoor Retailer PostShow 2019 - 8
Outdoor Retailer PostShow 2019 - 9
Outdoor Retailer PostShow 2019 - 10
Outdoor Retailer PostShow 2019 - Headlines
Outdoor Retailer PostShow 2019 - 12
Outdoor Retailer PostShow 2019 - 13
Outdoor Retailer PostShow 2019 - 14
Outdoor Retailer PostShow 2019 - 15
Outdoor Retailer PostShow 2019 - The Pulse Booth
Outdoor Retailer PostShow 2019 - 17
Outdoor Retailer PostShow 2019 - 18
Outdoor Retailer PostShow 2019 - 19
Outdoor Retailer PostShow 2019 - 20
Outdoor Retailer PostShow 2019 - 21
Outdoor Retailer PostShow 2019 - 22
Outdoor Retailer PostShow 2019 - 23
Outdoor Retailer PostShow 2019 - 24
Outdoor Retailer PostShow 2019 - 25
Outdoor Retailer PostShow 2019 - Big Picture
Outdoor Retailer PostShow 2019 - 27
Outdoor Retailer PostShow 2019 - Marketing
Outdoor Retailer PostShow 2019 - 29
Outdoor Retailer PostShow 2019 - Research
Outdoor Retailer PostShow 2019 - 31
Outdoor Retailer PostShow 2019 - 32
Outdoor Retailer PostShow 2019 - 33
Outdoor Retailer PostShow 2019 - Going Solo
Outdoor Retailer PostShow 2019 - 35
Outdoor Retailer PostShow 2019 - 36
Outdoor Retailer PostShow 2019 - 37
Outdoor Retailer PostShow 2019 - It’s Political
Outdoor Retailer PostShow 2019 - 39
Outdoor Retailer PostShow 2019 - 40
Outdoor Retailer PostShow 2019 - 41
Outdoor Retailer PostShow 2019 - Top Gear
Outdoor Retailer PostShow 2019 - 43
Outdoor Retailer PostShow 2019 - 44
Outdoor Retailer PostShow 2019 - 45
Outdoor Retailer PostShow 2019 - Fresh Take
Outdoor Retailer PostShow 2019 - 47
Outdoor Retailer PostShow 2019 - 48
Outdoor Retailer PostShow 2019 - 49
Outdoor Retailer PostShow 2019 - Fabrication Debrief
Outdoor Retailer PostShow 2019 - 51
Outdoor Retailer PostShow 2019 - 52
Outdoor Retailer PostShow 2019 - 53
Outdoor Retailer PostShow 2019 - Hot Booths
Outdoor Retailer PostShow 2019 - 55
Outdoor Retailer PostShow 2019 - Faces
Outdoor Retailer PostShow 2019 - 57
Outdoor Retailer PostShow 2019 - The Scene
Outdoor Retailer PostShow 2019 - 59
Outdoor Retailer PostShow 2019 - 60
Outdoor Retailer PostShow 2019 - 61
Outdoor Retailer PostShow 2019 - 62
Outdoor Retailer PostShow 2019 - 63
Outdoor Retailer PostShow 2019 - On-Snow Demo
Outdoor Retailer PostShow 2019 - Cover3
Outdoor Retailer PostShow 2019 - Cover4
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