The Daily - February 20, 2020 - 46

Ideas
R E S E A R C H

The Show continued to be

connection central with more
than 25,500 attendees coming to
Denver from across the planet.

TESTIMONIALS

"I think the ability to
showcase our brand, get new
people in front of it, share our
experience with them is going
to be great for our business."
-Chris Augenstein, co-founder,
California Cowboy

"Our belief of supporting
the industry and being a part
of it [is that] you have to be
at OR. It allows us to connect with our partners and
showcase our product.
It is a family reunion."
-Bill Neff, vice president
consumer marketing, YETI

Outdoor + Snow Show 2020
Post-Show Report
Dig in to the data on who came to the Show-and why it matters.
By the Outdoor Retailer staff

"This show has been
fabulous. We have more than
double the brands with us in
the booth, and they have all
been giving really positive
feedback."
-Carolann Ouellette, director, Maine
Office of Outdoor Recreation

"It's important for me to be
here to support our dealers
and to be able to show
them a collection in whole
as opposed to at a smaller
regional show."

The Show continues
toINVESTING
grow.
INVESTING
IN THE
INDUSTRY
INVESTING
IN THE INDUSTRY
IN
THE
INDUSTRY

/

S COT T M A R T I N X 2

THE NUMBERS

46

Florida Trail Association
IceHiking
Age Trail
Alliance
American
Society
Ice Age Trail Alliance

ABOUT

Public Lands and Water
Rocky
Field Institute
Ice
Age Mountain
TrailRocky
Alliance
Mountain Field Insti

Jeff
Lowe
Mountain
Foundation
Rocky
Mountain
Wolf Project
American
Trail
Running
Association
Jeff Lowe
Mountain
Foundation
Power
Past
Impossible
Jeff Lowe
Mountain Foundation
Rocky
Mountain Wolf Proj
Power
Past
Impossible
Leave
No
Trace
Center
for
Outdoor
Ethics
Student
Conservation
Association
Big
City
Mountaineers
Leave
No
Trace
Center
for
Outdoor
Ethics Assoc
Public
Waters
Leave
NoLands
Traceand
Center
for Outdoor Ethics
Student Conservation
Public Lands
and
Waters
National
CleanUp
Day
/
Clean
Trails
Two
Ten
Footwear
Foundation
Boy
Scouts
of
America
/ Ten
Clean
Trails Founda
Rocky
Mountain
Field Institute
National
CleanUp
Day / Clean Trails National CleanUp Day
Two
Footwear
Rocky
Mountain
Field
Institute
National
Park Foundation
Colorado
Mountain
ClubWolf
Rocky
Mountain
National
ParkProject
Foundation
Rocky
Mountain
Wolf
Project

National ParkUpaDowna
Foundation
UpaDowna

A

A

The American Alpine Club
American Hiking Society
American Hiking Society
American
Trail Running
Association
ACA
|
Canoe
Kayak
SUP
Raft
Rescue
Cornell
Lab
of
Ornithology
American
Trail
Running Association
noe - Kayak - SUP - Raft - Rescue
Cornell Lab of Ornithology
Big
City
Mountaineers
OUTDOOR
+
SNOW
SHOW
2020
The American
Alpine Club
Florida
Trail
Association
Big City
Mountaineers
The American
Alpine Club
Florida Trail
Association
Boy Scouts
of
America
American
Hiking
Society
Ice
Age
Trail
Alliance
Boy
Scouts
of America
American Hiking Society
Ice Age Trail Alliance
Colorado
Mountain
Club
TrailAssociation
Running Association
Jeff Lowe Mountain
Colorado Foundation
Mountain Club
ican American
Trail Running
Jeff Lowe Mountain
Foundation

THE NUMBERS

NVESTING
IN THE
INDUSTRY
ESTING
IN THE
INDUSTRY

ABOUT

INVESTING IN THE INDUSTRY
Outdoor + Snow Show drew more than
-Larissa Pritz, independent
25,000 attendees and more than 7,000
Your
investment
in
Outdoor
Retailer
is
an
sales rep
exhibiting brands to Denver on January
investment
in
the
outdoor
and
snowsports
29-31. Retailers, reps, manufacturers,
is relevant
overall
industries.
We
give
more than 20%
of our back into the "OR
Outdoor
Retailer invests
than
20%than
of our
topline
directly
throughdirectly
organizations
and the in
Outdoor
Retailer
investsrevenue
more than
20% of ourindustry
topline
back
into
product developers, designers,
coolhuntOutdoor
Retailermore
invests
more
20%
of ourrevenue
topline
the revenue
industry
through
organizations
a
because
it
is the only
topline
revenue
to organizations
and asso-directly back into
ers, journalists, influencers,
and
advocates
show
that
brings
the
entire
associations that support
outdoor
recreation.
associations
that support
outdoor recreation.
ciations
that
support
outdoor
and snowoutdoor
recreation.
from the outdoor and snowsportsassociations
industries that support
industry together."
sports recreation.
came from across the nation and around the
-Josh Simpson, Sea to Summit general
tdoor Retailer
invests
more
than
20%topline
of our revenue
topline revenue
back
the industry
organizations
and
etailer
invests
more
than
20%
of our
directlydirectly
back into
theinto
industry
throughthrough
organizations
and
manager
of North
American
operations
globe.
During
the
show'
s three
they with
found
Wedays,
also work
advocacy
groups
togroups
provide
in-kind
donations
to of
help
give
them
a stronger
presence
on
our
industry's
We also
workspace
with
advocacy
groups
provide
in-kind
donations
to
help
give
them
a stro
We also
donate
at each
We also
work
with advocacy
tobooth
provide
in-kind
donations
toto
help
give
them
a stronger
presence
on
our
industry
ociations
that
support
outdoor
recreation.
time
to
connect,
conduct
business,
advocate
ns that support outdoor recreation.
our
shows
to
nonprofi
ts
with
nationwide
largest platform.
"The quickly changing pace
largest platform.
largest
platform.
for conservation and inclusivity,
learn,
source
influence.
is
one of the reasons why we
materials, share ideas, and unite the outdoor
come
to a trade show like
e also
work
with advocacy
groups
to of
provide
in-kind
to help
give
them a stronger
presence
on our industry's
ork
with
advocacy
groups
to
provide
in-kind
donations
to help give
them
a stronger
presence
on our industry's
industry.
The highlight
the Show
wasdonations
the
this. Talking to other retailInnovation Awards, which honored 15 brands
ers across the country is a
gest platform.
tform.
in numerous categories. They proved that this
great way to get a pulse on
what's going on."
industry continues to incubate and execute
new ideas in product design and
sustainability
-Michael
Levine,Lab
buyer
for Impossible
ACA | Canoe - Kayak - SUP - Raft - Rescue
of-Ornithology
Power
Past
ACA | Canoe -Cornell
Kayak -Lab
SUP
RaftLab
- Rescue
Cornell
of Ornithology
ACA | Canoe - Kayak - SUP - Raft - Rescue
Cornell
of Ornithology
Power Past Impossible
Ramsey
Outdoors,
New
Jersey
that spread beyond the halls of the Show.
The American Alpine Club
Florida Trail
Association
Public
and Waters
The American
Alpine
Club
Florida
Trail Lands
Association
The Daily - February 20, 2020

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