Outdoor Retailer PostShow - Summer 2019 - 35

statistics? Sure, you recruit people
of color, but do you make your company a fertile environment where
they can thrive?
I also have to acknowledge that
my beginning is someone else's
middle point. At the same "In Solidarity" event, one of the panelists
mentioned that this is the most
diversity he has ever seen at the
summer show. Things are improving, and it seems the industry is
indeed tackling size-ist, able-ist,
discriminatory assumptions about
who gets to be seen outside.
For all of my concerns about
how companies were approaching the Gordian knot of diversity,
there were several high points. At
gatherings, people were asked to
share their preferred pronouns-
something that rarely happens in
meetings I go to, but that I hope
to implement. I was encouraged
by workshops titled "Dressing Plus
Size Women In Style" and "Designing for Disabilities," where designers could educate themselves,
and in turn their employers, on
the practical clothing concerns of
often overlooked communities that
engage in outdoor activities. The
Spark 2020 hour-long meetups
were a refreshing surprise. Held
daily on the main floor, they helped
people interested in diversity, equity, and inclusion to network.
A 5-foot-tall photograph of Will
Robinson (who goes by the moniker @akunahikes) at the Merrell
booth stopped me in my tracks.
Dreadlocks trailing down his back,
eyes looking off into the distance,
the story in that frame told you he
was in control of his destiny. More
in-booth photos of people like
Mirna Valerio and Jenny Bruso
proved that Robinson wasn't just
a unicorn being held up to fill an
industry quota. The fact that these
outdoor personalities stick with the

company for several years makes
it seem that Merrell is doing
something right.
The p:ear/Purist collaboration, with its striking black and
white photography, made me do
a 180 on the escalator. I found
the booth to learn more about
the way Purist, which makes
stainless-steel drinkware, used
its resources to uplift the work of
p:ear, a Portland nonprofit helping the city's homeless youth.
ONE OF MY BIGGEST TAKEAWAYS

from this week was that I also
have blind spots, and that there
were things that I could learn
from Summer Market and
take back to my community. I
pledged to make sure that I was
purchasing and recommending
gear from brands that are trying
to stave off some of the issues
that will impact my hometown
and my world. I learned how to
be a better advocate for action
on climate change, and how to
talk about important environmental issues like river stewardship. I saw firsthand how the
Plastic Impact Alliance got hundreds of companies at the Show
to commit to doing away with
single-use plastic. Like many
industry players, I thought I had
been doing the best I could, then
I saw another version of sustainability and inclusivity being
modeled by someone else, and I
realized I could do better.
I'm excited to see the changes that will happen at the Show
as people keep calling for more
accountability and inclusivity. Participating in Summer
Market was a beginning, an
experience to measure change
by-the Show's, as well as my
own-and I can't wait to see
what's next.

SUMMER MARKET 2019

/

35


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Outdoor Retailer PostShow - Summer 2019

Table of Contents for the Digital Edition of Outdoor Retailer PostShow - Summer 2019

Outdoor Retailer PostShow - Summer 2019
Contents
Sound Bites
Headlines
Portraits
Big Picture
Marketing
Research
Womxn Built This
Gear Awards
Sustainability
In the Aisles
Best Booth Awards
The Life
The Scene
Bark Page
Outdoor Retailer PostShow - Summer 2019 - Outdoor Retailer PostShow - Summer 2019
Outdoor Retailer PostShow - Summer 2019 - Cover2
Outdoor Retailer PostShow - Summer 2019 - 1
Outdoor Retailer PostShow - Summer 2019 - Contents
Outdoor Retailer PostShow - Summer 2019 - 3
Outdoor Retailer PostShow - Summer 2019 - 4
Outdoor Retailer PostShow - Summer 2019 - 5
Outdoor Retailer PostShow - Summer 2019 - Sound Bites
Outdoor Retailer PostShow - Summer 2019 - 7
Outdoor Retailer PostShow - Summer 2019 - Headlines
Outdoor Retailer PostShow - Summer 2019 - 9
Outdoor Retailer PostShow - Summer 2019 - 10
Outdoor Retailer PostShow - Summer 2019 - 11
Outdoor Retailer PostShow - Summer 2019 - 12
Outdoor Retailer PostShow - Summer 2019 - 13
Outdoor Retailer PostShow - Summer 2019 - 14
Outdoor Retailer PostShow - Summer 2019 - 15
Outdoor Retailer PostShow - Summer 2019 - Portraits
Outdoor Retailer PostShow - Summer 2019 - 17
Outdoor Retailer PostShow - Summer 2019 - 18
Outdoor Retailer PostShow - Summer 2019 - 19
Outdoor Retailer PostShow - Summer 2019 - 20
Outdoor Retailer PostShow - Summer 2019 - 21
Outdoor Retailer PostShow - Summer 2019 - 22
Outdoor Retailer PostShow - Summer 2019 - 23
Outdoor Retailer PostShow - Summer 2019 - 24
Outdoor Retailer PostShow - Summer 2019 - 25
Outdoor Retailer PostShow - Summer 2019 - 26
Outdoor Retailer PostShow - Summer 2019 - 27
Outdoor Retailer PostShow - Summer 2019 - 28
Outdoor Retailer PostShow - Summer 2019 - 29
Outdoor Retailer PostShow - Summer 2019 - 30
Outdoor Retailer PostShow - Summer 2019 - 31
Outdoor Retailer PostShow - Summer 2019 - 32
Outdoor Retailer PostShow - Summer 2019 - 33
Outdoor Retailer PostShow - Summer 2019 - Big Picture
Outdoor Retailer PostShow - Summer 2019 - 35
Outdoor Retailer PostShow - Summer 2019 - Marketing
Outdoor Retailer PostShow - Summer 2019 - 37
Outdoor Retailer PostShow - Summer 2019 - Research
Outdoor Retailer PostShow - Summer 2019 - 39
Outdoor Retailer PostShow - Summer 2019 - 40
Outdoor Retailer PostShow - Summer 2019 - 41
Outdoor Retailer PostShow - Summer 2019 - Womxn Built This
Outdoor Retailer PostShow - Summer 2019 - 43
Outdoor Retailer PostShow - Summer 2019 - Gear Awards
Outdoor Retailer PostShow - Summer 2019 - 45
Outdoor Retailer PostShow - Summer 2019 - 46
Outdoor Retailer PostShow - Summer 2019 - 47
Outdoor Retailer PostShow - Summer 2019 - Sustainability
Outdoor Retailer PostShow - Summer 2019 - 49
Outdoor Retailer PostShow - Summer 2019 - 50
Outdoor Retailer PostShow - Summer 2019 - In the Aisles
Outdoor Retailer PostShow - Summer 2019 - 52
Outdoor Retailer PostShow - Summer 2019 - 53
Outdoor Retailer PostShow - Summer 2019 - Best Booth Awards
Outdoor Retailer PostShow - Summer 2019 - 55
Outdoor Retailer PostShow - Summer 2019 - The Life
Outdoor Retailer PostShow - Summer 2019 - 57
Outdoor Retailer PostShow - Summer 2019 - The Scene
Outdoor Retailer PostShow - Summer 2019 - 59
Outdoor Retailer PostShow - Summer 2019 - 60
Outdoor Retailer PostShow - Summer 2019 - 61
Outdoor Retailer PostShow - Summer 2019 - Bark Page
Outdoor Retailer PostShow - Summer 2019 - Cover3
Outdoor Retailer PostShow - Summer 2019 - Cover4
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