Outdoor Retailer PostShow - Summer 2019 - 48

Bread+Butter
S U S T A I N A B I L I T Y

Clockwise
from top left:
Timberland's
LS Nature
Needs Heroes
Tee ($38),
Saola's Mindo
($120), GoLite's ReGreen Windshell ($100),
Gili's 26-liter
bag ($60).

Sustainable Solutions

It's not easy being green, but outdoor brands are making a concerted effort to find
innovative ways to make their products more earth-friendly. By Nancy Coulter-Parker
THESE DAYS, THERE'S A LOT OF

talk about sustainability, but it
can be hard to tell what's real and
what's, well, just talk. We were encouraged at the Show to see continued and new efforts to use more
sustainable textiles such as hemp,
organic cotton, regenerative wool,
and fabrics with recycled plastics-as well as companies being
mindful of where their products
end up once used. Some unsung
heroes in the mix include companies such as Stasher and Bee's
Wrap, which are 100% focused on
eliminating single-use Ziploc-style
plastic bags. There's Foothill Fuels' Bio-White Gas, a renewable,
low-carbon replacement for petroleum-based white gas and Royal
Robbins' new travel sock made
with hemp, a fast-growing sustainable plant that promotes soil

48

health. We hope the industry will
continue to innovate with strong
eco practices and climate change
in mind, helping to protect our
planet for future generations. Here
are a few products that caught our
eye at the Show:

Timberland

Timberland is not the first
company to work with organic
cotton-Patagonia and Prana
continue to lead the way-but the
iconic footwear brand has added
a unique twist. In partnership
with the Smallholder Farmers Alliance, Timberland's tree-planting
initiative in Haiti led the company to help reintroduce cotton
farming in Haiti. The focus now
is to help develop a self-sustaining
agri-business model for farmers
with a focus on organic.

/ SUMMER MARKET 2019

Saola

From shirts to shoes, the textile
manufacturing industry has not
been known to tread lightly. Rather, it has the reputation of being
one of the world's top polluters.
Saola is creating a new footprint
for the industry with the Mindo, by
using recycled PET knit construction for the upper and an outsole
and midsole made of algae-based
Bloom Foam, which is fabricated
from harmful algae blooms that
are harvested from contaminated
lakes and rivers. The shoe is finished with organic cotton laces and
natural cork footbeds.

GoLite

GoLite is focusing on saving energy, recycling, and reusing materials right down to its packaging and
hangtags. For 2020, the company

will continue to use the 100%
recycled polyester featured in its
ReGreen Windshell. It's derived
from hard-to-recycle single-use
green plastic bottles, which usually
end up in landfills. GoLite is also
introducing 100% recycled zippers
and product trims.

Gili

This startup is finding new ways to
use already used materials. Gili
offers a range of bags and mats
made out of repurposed mesh, the
kind found stretched across the
tops of dump trucks to keep debris
from flying out. The products are
made in Colorado, they're durable,
and because the raw material is
repurposed, the color combos are
always unique. The bags are perfect for storing rafting, paddling,
climbing, or swimming gear.



Outdoor Retailer PostShow - Summer 2019

Table of Contents for the Digital Edition of Outdoor Retailer PostShow - Summer 2019

Outdoor Retailer PostShow - Summer 2019
Contents
Sound Bites
Headlines
Portraits
Big Picture
Marketing
Research
Womxn Built This
Gear Awards
Sustainability
In the Aisles
Best Booth Awards
The Life
The Scene
Bark Page
Outdoor Retailer PostShow - Summer 2019 - Outdoor Retailer PostShow - Summer 2019
Outdoor Retailer PostShow - Summer 2019 - Cover2
Outdoor Retailer PostShow - Summer 2019 - 1
Outdoor Retailer PostShow - Summer 2019 - Contents
Outdoor Retailer PostShow - Summer 2019 - 3
Outdoor Retailer PostShow - Summer 2019 - 4
Outdoor Retailer PostShow - Summer 2019 - 5
Outdoor Retailer PostShow - Summer 2019 - Sound Bites
Outdoor Retailer PostShow - Summer 2019 - 7
Outdoor Retailer PostShow - Summer 2019 - Headlines
Outdoor Retailer PostShow - Summer 2019 - 9
Outdoor Retailer PostShow - Summer 2019 - 10
Outdoor Retailer PostShow - Summer 2019 - 11
Outdoor Retailer PostShow - Summer 2019 - 12
Outdoor Retailer PostShow - Summer 2019 - 13
Outdoor Retailer PostShow - Summer 2019 - 14
Outdoor Retailer PostShow - Summer 2019 - 15
Outdoor Retailer PostShow - Summer 2019 - Portraits
Outdoor Retailer PostShow - Summer 2019 - 17
Outdoor Retailer PostShow - Summer 2019 - 18
Outdoor Retailer PostShow - Summer 2019 - 19
Outdoor Retailer PostShow - Summer 2019 - 20
Outdoor Retailer PostShow - Summer 2019 - 21
Outdoor Retailer PostShow - Summer 2019 - 22
Outdoor Retailer PostShow - Summer 2019 - 23
Outdoor Retailer PostShow - Summer 2019 - 24
Outdoor Retailer PostShow - Summer 2019 - 25
Outdoor Retailer PostShow - Summer 2019 - 26
Outdoor Retailer PostShow - Summer 2019 - 27
Outdoor Retailer PostShow - Summer 2019 - 28
Outdoor Retailer PostShow - Summer 2019 - 29
Outdoor Retailer PostShow - Summer 2019 - 30
Outdoor Retailer PostShow - Summer 2019 - 31
Outdoor Retailer PostShow - Summer 2019 - 32
Outdoor Retailer PostShow - Summer 2019 - 33
Outdoor Retailer PostShow - Summer 2019 - Big Picture
Outdoor Retailer PostShow - Summer 2019 - 35
Outdoor Retailer PostShow - Summer 2019 - Marketing
Outdoor Retailer PostShow - Summer 2019 - 37
Outdoor Retailer PostShow - Summer 2019 - Research
Outdoor Retailer PostShow - Summer 2019 - 39
Outdoor Retailer PostShow - Summer 2019 - 40
Outdoor Retailer PostShow - Summer 2019 - 41
Outdoor Retailer PostShow - Summer 2019 - Womxn Built This
Outdoor Retailer PostShow - Summer 2019 - 43
Outdoor Retailer PostShow - Summer 2019 - Gear Awards
Outdoor Retailer PostShow - Summer 2019 - 45
Outdoor Retailer PostShow - Summer 2019 - 46
Outdoor Retailer PostShow - Summer 2019 - 47
Outdoor Retailer PostShow - Summer 2019 - Sustainability
Outdoor Retailer PostShow - Summer 2019 - 49
Outdoor Retailer PostShow - Summer 2019 - 50
Outdoor Retailer PostShow - Summer 2019 - In the Aisles
Outdoor Retailer PostShow - Summer 2019 - 52
Outdoor Retailer PostShow - Summer 2019 - 53
Outdoor Retailer PostShow - Summer 2019 - Best Booth Awards
Outdoor Retailer PostShow - Summer 2019 - 55
Outdoor Retailer PostShow - Summer 2019 - The Life
Outdoor Retailer PostShow - Summer 2019 - 57
Outdoor Retailer PostShow - Summer 2019 - The Scene
Outdoor Retailer PostShow - Summer 2019 - 59
Outdoor Retailer PostShow - Summer 2019 - 60
Outdoor Retailer PostShow - Summer 2019 - 61
Outdoor Retailer PostShow - Summer 2019 - Bark Page
Outdoor Retailer PostShow - Summer 2019 - Cover3
Outdoor Retailer PostShow - Summer 2019 - Cover4
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