Outdoor Retailer PostShow - Summer 2019 - 51

In the Aisles
P E R S P E C T I V E S

The Power
of People

A connection to the outdoors lays the
groundwork for the industry to do good
things. By Sophia Zayas

CA R LO N AS I S S E

THE OUTDOORS MEANS SOME-

thing different to each person.
For some it's climbing, for others
it's skiing-or hiking, camping,
surfing, mountain biking, or
kayaking. It's the thing that makes
you feel connected to the earth
in its rawest form. The thing that
makes you feel, in your heart, "this
is home." For me, coming from
south Florida, being outdoors
means exploring the underwater
forest that is our coral reef. This
Summer Market was my second
show as an intern with The Daily,
and as I walked the floor, I found
companies that spoke to my own

outdoor experience-companies
that are making a difference.
There was Slowtide, which made
a towel that's 100% recycled out
of plastic bottles and consumer
waste. Both Raw Elements and
Bare Republic were launching
sunscreens that are safe for coral
reefs. I loved learning about
4ocean, whose mission is to
clean up oceans and educate the
public on recycling truths and
the harms of plastic.
While the efforts of these
companies impressed me individually, they also represented a
momentum that I saw reflected
throughout the Show. This year's
Summer Market eliminated
191,241 square feet of aisle carpet, which saved 1,200 gallons
of diesel fuel and prevented
12 metric tons of carbon from
entering the atmosphere. There
was also a clear effort to reduce
the use of single-use plastics.
(Love my new Nalgene!)
So many brands at the Show
do more than just sell products. They do environmental
work and community outreach.
These brands are trying to take
steps forward to better the
earth and the human experience in it. That's what spending
time in the outdoors does to a
person. It makes us value the
earth. And I think ultimately
it's our experiences in the outdoors that truly drive the industry to go above and beyond. I'm
proud to be a part of it.

SUMMER MARKET 2019

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51



Outdoor Retailer PostShow - Summer 2019

Table of Contents for the Digital Edition of Outdoor Retailer PostShow - Summer 2019

Outdoor Retailer PostShow - Summer 2019
Contents
Sound Bites
Headlines
Portraits
Big Picture
Marketing
Research
Womxn Built This
Gear Awards
Sustainability
In the Aisles
Best Booth Awards
The Life
The Scene
Bark Page
Outdoor Retailer PostShow - Summer 2019 - Outdoor Retailer PostShow - Summer 2019
Outdoor Retailer PostShow - Summer 2019 - Cover2
Outdoor Retailer PostShow - Summer 2019 - 1
Outdoor Retailer PostShow - Summer 2019 - Contents
Outdoor Retailer PostShow - Summer 2019 - 3
Outdoor Retailer PostShow - Summer 2019 - 4
Outdoor Retailer PostShow - Summer 2019 - 5
Outdoor Retailer PostShow - Summer 2019 - Sound Bites
Outdoor Retailer PostShow - Summer 2019 - 7
Outdoor Retailer PostShow - Summer 2019 - Headlines
Outdoor Retailer PostShow - Summer 2019 - 9
Outdoor Retailer PostShow - Summer 2019 - 10
Outdoor Retailer PostShow - Summer 2019 - 11
Outdoor Retailer PostShow - Summer 2019 - 12
Outdoor Retailer PostShow - Summer 2019 - 13
Outdoor Retailer PostShow - Summer 2019 - 14
Outdoor Retailer PostShow - Summer 2019 - 15
Outdoor Retailer PostShow - Summer 2019 - Portraits
Outdoor Retailer PostShow - Summer 2019 - 17
Outdoor Retailer PostShow - Summer 2019 - 18
Outdoor Retailer PostShow - Summer 2019 - 19
Outdoor Retailer PostShow - Summer 2019 - 20
Outdoor Retailer PostShow - Summer 2019 - 21
Outdoor Retailer PostShow - Summer 2019 - 22
Outdoor Retailer PostShow - Summer 2019 - 23
Outdoor Retailer PostShow - Summer 2019 - 24
Outdoor Retailer PostShow - Summer 2019 - 25
Outdoor Retailer PostShow - Summer 2019 - 26
Outdoor Retailer PostShow - Summer 2019 - 27
Outdoor Retailer PostShow - Summer 2019 - 28
Outdoor Retailer PostShow - Summer 2019 - 29
Outdoor Retailer PostShow - Summer 2019 - 30
Outdoor Retailer PostShow - Summer 2019 - 31
Outdoor Retailer PostShow - Summer 2019 - 32
Outdoor Retailer PostShow - Summer 2019 - 33
Outdoor Retailer PostShow - Summer 2019 - Big Picture
Outdoor Retailer PostShow - Summer 2019 - 35
Outdoor Retailer PostShow - Summer 2019 - Marketing
Outdoor Retailer PostShow - Summer 2019 - 37
Outdoor Retailer PostShow - Summer 2019 - Research
Outdoor Retailer PostShow - Summer 2019 - 39
Outdoor Retailer PostShow - Summer 2019 - 40
Outdoor Retailer PostShow - Summer 2019 - 41
Outdoor Retailer PostShow - Summer 2019 - Womxn Built This
Outdoor Retailer PostShow - Summer 2019 - 43
Outdoor Retailer PostShow - Summer 2019 - Gear Awards
Outdoor Retailer PostShow - Summer 2019 - 45
Outdoor Retailer PostShow - Summer 2019 - 46
Outdoor Retailer PostShow - Summer 2019 - 47
Outdoor Retailer PostShow - Summer 2019 - Sustainability
Outdoor Retailer PostShow - Summer 2019 - 49
Outdoor Retailer PostShow - Summer 2019 - 50
Outdoor Retailer PostShow - Summer 2019 - In the Aisles
Outdoor Retailer PostShow - Summer 2019 - 52
Outdoor Retailer PostShow - Summer 2019 - 53
Outdoor Retailer PostShow - Summer 2019 - Best Booth Awards
Outdoor Retailer PostShow - Summer 2019 - 55
Outdoor Retailer PostShow - Summer 2019 - The Life
Outdoor Retailer PostShow - Summer 2019 - 57
Outdoor Retailer PostShow - Summer 2019 - The Scene
Outdoor Retailer PostShow - Summer 2019 - 59
Outdoor Retailer PostShow - Summer 2019 - 60
Outdoor Retailer PostShow - Summer 2019 - 61
Outdoor Retailer PostShow - Summer 2019 - Bark Page
Outdoor Retailer PostShow - Summer 2019 - Cover3
Outdoor Retailer PostShow - Summer 2019 - Cover4
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