Outdoor Retailer PostShow - Summer 2019 - 53

In the Aisles
P E R S P E C T I V E S

To Do Good

A retailer's take on Summer Market and
how the industry can be a collective force
for change. By Betsy Bertram

CO U R T E SY O F B E T SY B E R T R A M

DAY 1 OF SUMMER MARKET KICKED

off with Afdhel Aziz presenting on
Good is the New Cool at the annual
Outdoor Industry Association
breakfast. His message reverberated throughout the Show-from the
exhibitors to the education sessions
to happy hour conversations. It
reminded us all why we are in this
industry: to do good.
Our team from North Carolina-based Townsend Bertram & Co
saw that message in action. Venture Out is always one of our favorite areas of the Show because we
find so many new, forward-thinking brands. We loved Shar, a 100%
organic trail mix brand that gives
20% of net profits to The Conservation Alliance. Purist was another
key find. The brand's water bottles
feature an unbreakable glass interior and a partnership program with
community-based organizations

to generate awareness and empower social and environmental
change. In the CBD & Wellness
zone, we found two brands that
will resonate with our customers, Nirvana and CBD Medic.
My business partner, Sara
Abernethy, and I were honored to lead several education
sessions (and we wish we could
have attended more). I personally appreciated the multiple
sustainability sessions where
brands and retailers could learn
how we can make better buying
choices, beginning with sourcing. Industry leader Toad&Co
made a bold statement with
its "Save the Planet, Go Nude"
campaign, as did Patagonia's
new mission statement: "We're
in business to save our home
planet." I would love to see sustainability play an even bigger
role at the Show, with requirements for brand booths to be
constructed from repurposed
and recycled materials.
In the end, for me the Show
is about connection-to the
people behind the brands,
to other retailers, and to the
bigger things happening in
the industry. At The Conservation Alliance breakfast, I
loved hearing the collective
cheer when the organization
announced that together we
helped protect 51 million acres
of land and 3,107 river miles.
The hundreds of people clapping in that room reminded me
that despite what is difficult
and divisive in our country,
good things are happening
here in our industry.

SUMMER MARKET 2019

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Outdoor Retailer PostShow - Summer 2019

Table of Contents for the Digital Edition of Outdoor Retailer PostShow - Summer 2019

Outdoor Retailer PostShow - Summer 2019
Contents
Sound Bites
Headlines
Portraits
Big Picture
Marketing
Research
Womxn Built This
Gear Awards
Sustainability
In the Aisles
Best Booth Awards
The Life
The Scene
Bark Page
Outdoor Retailer PostShow - Summer 2019 - Outdoor Retailer PostShow - Summer 2019
Outdoor Retailer PostShow - Summer 2019 - Cover2
Outdoor Retailer PostShow - Summer 2019 - 1
Outdoor Retailer PostShow - Summer 2019 - Contents
Outdoor Retailer PostShow - Summer 2019 - 3
Outdoor Retailer PostShow - Summer 2019 - 4
Outdoor Retailer PostShow - Summer 2019 - 5
Outdoor Retailer PostShow - Summer 2019 - Sound Bites
Outdoor Retailer PostShow - Summer 2019 - 7
Outdoor Retailer PostShow - Summer 2019 - Headlines
Outdoor Retailer PostShow - Summer 2019 - 9
Outdoor Retailer PostShow - Summer 2019 - 10
Outdoor Retailer PostShow - Summer 2019 - 11
Outdoor Retailer PostShow - Summer 2019 - 12
Outdoor Retailer PostShow - Summer 2019 - 13
Outdoor Retailer PostShow - Summer 2019 - 14
Outdoor Retailer PostShow - Summer 2019 - 15
Outdoor Retailer PostShow - Summer 2019 - Portraits
Outdoor Retailer PostShow - Summer 2019 - 17
Outdoor Retailer PostShow - Summer 2019 - 18
Outdoor Retailer PostShow - Summer 2019 - 19
Outdoor Retailer PostShow - Summer 2019 - 20
Outdoor Retailer PostShow - Summer 2019 - 21
Outdoor Retailer PostShow - Summer 2019 - 22
Outdoor Retailer PostShow - Summer 2019 - 23
Outdoor Retailer PostShow - Summer 2019 - 24
Outdoor Retailer PostShow - Summer 2019 - 25
Outdoor Retailer PostShow - Summer 2019 - 26
Outdoor Retailer PostShow - Summer 2019 - 27
Outdoor Retailer PostShow - Summer 2019 - 28
Outdoor Retailer PostShow - Summer 2019 - 29
Outdoor Retailer PostShow - Summer 2019 - 30
Outdoor Retailer PostShow - Summer 2019 - 31
Outdoor Retailer PostShow - Summer 2019 - 32
Outdoor Retailer PostShow - Summer 2019 - 33
Outdoor Retailer PostShow - Summer 2019 - Big Picture
Outdoor Retailer PostShow - Summer 2019 - 35
Outdoor Retailer PostShow - Summer 2019 - Marketing
Outdoor Retailer PostShow - Summer 2019 - 37
Outdoor Retailer PostShow - Summer 2019 - Research
Outdoor Retailer PostShow - Summer 2019 - 39
Outdoor Retailer PostShow - Summer 2019 - 40
Outdoor Retailer PostShow - Summer 2019 - 41
Outdoor Retailer PostShow - Summer 2019 - Womxn Built This
Outdoor Retailer PostShow - Summer 2019 - 43
Outdoor Retailer PostShow - Summer 2019 - Gear Awards
Outdoor Retailer PostShow - Summer 2019 - 45
Outdoor Retailer PostShow - Summer 2019 - 46
Outdoor Retailer PostShow - Summer 2019 - 47
Outdoor Retailer PostShow - Summer 2019 - Sustainability
Outdoor Retailer PostShow - Summer 2019 - 49
Outdoor Retailer PostShow - Summer 2019 - 50
Outdoor Retailer PostShow - Summer 2019 - In the Aisles
Outdoor Retailer PostShow - Summer 2019 - 52
Outdoor Retailer PostShow - Summer 2019 - 53
Outdoor Retailer PostShow - Summer 2019 - Best Booth Awards
Outdoor Retailer PostShow - Summer 2019 - 55
Outdoor Retailer PostShow - Summer 2019 - The Life
Outdoor Retailer PostShow - Summer 2019 - 57
Outdoor Retailer PostShow - Summer 2019 - The Scene
Outdoor Retailer PostShow - Summer 2019 - 59
Outdoor Retailer PostShow - Summer 2019 - 60
Outdoor Retailer PostShow - Summer 2019 - 61
Outdoor Retailer PostShow - Summer 2019 - Bark Page
Outdoor Retailer PostShow - Summer 2019 - Cover3
Outdoor Retailer PostShow - Summer 2019 - Cover4
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