Outdoor Retailer PostShow - Summer 2019 - 56

The Life
T K
A
T H
T K
L T
E K
T E
T S
K

Endangered Species
THE IMAGE OF AN ATHLETE STANDING ATOP A PEAK OR A PRO PADDLER

kayaking whitewater can be a powerful way for a brand to capture the
imagination of consumers. Sponsorships have and will continue to be
a large part of the outdoor industry. But much like the retail world, the
outdoor industry in general is dealing with an ever-changing landscape
disrupted by social media and instant online access. To find out where
things are headed with athlete sponsorships, we sat down at the Show with
three outdoor powerhouses. Owner of guide service Mountain Professionals, Ryan Waters is the first American to complete the Explorers Grand
Slam (reaching both the North and South Poles and all the Seven Summits). Eric Larsen is a noted polar explorer and the author of On Thin Ice,
which documented his expedition with Waters to the North Pole in 2014.

And Jane Mauser is the director
of marketing at Mountain Safety
Research (MSR) and a former
professional snowboarder.
What's the biggest change
you have seen?
RW: The days of two or three people heading into the wild and off
the grid, fully sponsored by companies, is mostly gone. Companies
want traffic being driven to their

Ryan Waters

websites and that means continual
contact and updates.
EL: It's really become much more
of a partnership where you need to
work with your sponsors and build
around their needs, not just your
own. You must provide value to
your sponsoring brands.
JM: It's really not changed that
much from back when I was an
athlete. Money has always been
tight. These days it's about develop-

CA R LO N AS I S S E

With the rise of influencers and the power of social media,
is the traditional sponsored athlete a dying breed?
By Hudson Lindenberger


http:// http://registration.experientevent.com/ShowOTR193?&MarketingCode=FTRORWM20 http://WWW.OUTDOORRETAILER.COM

Outdoor Retailer PostShow - Summer 2019

Table of Contents for the Digital Edition of Outdoor Retailer PostShow - Summer 2019

Outdoor Retailer PostShow - Summer 2019
Contents
Sound Bites
Headlines
Portraits
Big Picture
Marketing
Research
Womxn Built This
Gear Awards
Sustainability
In the Aisles
Best Booth Awards
The Life
The Scene
Bark Page
Outdoor Retailer PostShow - Summer 2019 - Outdoor Retailer PostShow - Summer 2019
Outdoor Retailer PostShow - Summer 2019 - Cover2
Outdoor Retailer PostShow - Summer 2019 - 1
Outdoor Retailer PostShow - Summer 2019 - Contents
Outdoor Retailer PostShow - Summer 2019 - 3
Outdoor Retailer PostShow - Summer 2019 - 4
Outdoor Retailer PostShow - Summer 2019 - 5
Outdoor Retailer PostShow - Summer 2019 - Sound Bites
Outdoor Retailer PostShow - Summer 2019 - 7
Outdoor Retailer PostShow - Summer 2019 - Headlines
Outdoor Retailer PostShow - Summer 2019 - 9
Outdoor Retailer PostShow - Summer 2019 - 10
Outdoor Retailer PostShow - Summer 2019 - 11
Outdoor Retailer PostShow - Summer 2019 - 12
Outdoor Retailer PostShow - Summer 2019 - 13
Outdoor Retailer PostShow - Summer 2019 - 14
Outdoor Retailer PostShow - Summer 2019 - 15
Outdoor Retailer PostShow - Summer 2019 - Portraits
Outdoor Retailer PostShow - Summer 2019 - 17
Outdoor Retailer PostShow - Summer 2019 - 18
Outdoor Retailer PostShow - Summer 2019 - 19
Outdoor Retailer PostShow - Summer 2019 - 20
Outdoor Retailer PostShow - Summer 2019 - 21
Outdoor Retailer PostShow - Summer 2019 - 22
Outdoor Retailer PostShow - Summer 2019 - 23
Outdoor Retailer PostShow - Summer 2019 - 24
Outdoor Retailer PostShow - Summer 2019 - 25
Outdoor Retailer PostShow - Summer 2019 - 26
Outdoor Retailer PostShow - Summer 2019 - 27
Outdoor Retailer PostShow - Summer 2019 - 28
Outdoor Retailer PostShow - Summer 2019 - 29
Outdoor Retailer PostShow - Summer 2019 - 30
Outdoor Retailer PostShow - Summer 2019 - 31
Outdoor Retailer PostShow - Summer 2019 - 32
Outdoor Retailer PostShow - Summer 2019 - 33
Outdoor Retailer PostShow - Summer 2019 - Big Picture
Outdoor Retailer PostShow - Summer 2019 - 35
Outdoor Retailer PostShow - Summer 2019 - Marketing
Outdoor Retailer PostShow - Summer 2019 - 37
Outdoor Retailer PostShow - Summer 2019 - Research
Outdoor Retailer PostShow - Summer 2019 - 39
Outdoor Retailer PostShow - Summer 2019 - 40
Outdoor Retailer PostShow - Summer 2019 - 41
Outdoor Retailer PostShow - Summer 2019 - Womxn Built This
Outdoor Retailer PostShow - Summer 2019 - 43
Outdoor Retailer PostShow - Summer 2019 - Gear Awards
Outdoor Retailer PostShow - Summer 2019 - 45
Outdoor Retailer PostShow - Summer 2019 - 46
Outdoor Retailer PostShow - Summer 2019 - 47
Outdoor Retailer PostShow - Summer 2019 - Sustainability
Outdoor Retailer PostShow - Summer 2019 - 49
Outdoor Retailer PostShow - Summer 2019 - 50
Outdoor Retailer PostShow - Summer 2019 - In the Aisles
Outdoor Retailer PostShow - Summer 2019 - 52
Outdoor Retailer PostShow - Summer 2019 - 53
Outdoor Retailer PostShow - Summer 2019 - Best Booth Awards
Outdoor Retailer PostShow - Summer 2019 - 55
Outdoor Retailer PostShow - Summer 2019 - The Life
Outdoor Retailer PostShow - Summer 2019 - 57
Outdoor Retailer PostShow - Summer 2019 - The Scene
Outdoor Retailer PostShow - Summer 2019 - 59
Outdoor Retailer PostShow - Summer 2019 - 60
Outdoor Retailer PostShow - Summer 2019 - 61
Outdoor Retailer PostShow - Summer 2019 - Bark Page
Outdoor Retailer PostShow - Summer 2019 - Cover3
Outdoor Retailer PostShow - Summer 2019 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com