Outdoor Retailer PostShow - Summer 2019 - 57

Eric Larsen

"Influencers are completely
changing the landscape, sometimes
not in the best of ways."
-GUIDE AND EXPLORER RYAN WATERS

CA R LO N AS I S S E

ing a strategy with your sponsored
athletes-how they can help you
build up the brand and help sales.
How have social media
influencers changed the
business landscape?
EL: It can frustrate me because it
has forced me to focus on building
up my platform to help sell my
brand and, as such, help my sponsors. I am constantly looking for

ways to add and improve my social
media presence.
JM: Look, obviously this is what
the consumer wanted: a less biased
opinion to base decisions upon.
They're looking for someone like
themselves to offer an opinion about
gear, not someone who's paid.
RW: Influencers are completely
changing the landscape, sometimes not in the best of ways. The
term "athlete" is pretty watered

down these days. Most of them
don't go into the wild but instead
head to much more accessible
spots to tell their stories. That
makes them relatable, but at the
same time does cut down some of
the authenticity that many brands
were built around.
Where do you see
sponsorships heading?
JM: They are not going away.

That's for sure. They are needed for
product testing and development,
plus their stories help sell gear.
Now more than ever, our customers want authenticity, and we look
for people to partner with who can
deliver that.
RW: Luckily for me, my guide
company reduces my reliance on
getting sponsored. I think sponsorships are going to become even
more coveted and tougher to get.
EL: I cannot do what I do without
sponsors. A trip to the polar reaches can cost close to a quarter of a
million dollars. Full-time explorers
like me work very hard to land
sponsorships, and we're willing
to do just about anything that the
companies ask of us.


http://camberoutdoors.org http://camberoutdoors.org

Outdoor Retailer PostShow - Summer 2019

Table of Contents for the Digital Edition of Outdoor Retailer PostShow - Summer 2019

Outdoor Retailer PostShow - Summer 2019
Contents
Sound Bites
Headlines
Portraits
Big Picture
Marketing
Research
Womxn Built This
Gear Awards
Sustainability
In the Aisles
Best Booth Awards
The Life
The Scene
Bark Page
Outdoor Retailer PostShow - Summer 2019 - Outdoor Retailer PostShow - Summer 2019
Outdoor Retailer PostShow - Summer 2019 - Cover2
Outdoor Retailer PostShow - Summer 2019 - 1
Outdoor Retailer PostShow - Summer 2019 - Contents
Outdoor Retailer PostShow - Summer 2019 - 3
Outdoor Retailer PostShow - Summer 2019 - 4
Outdoor Retailer PostShow - Summer 2019 - 5
Outdoor Retailer PostShow - Summer 2019 - Sound Bites
Outdoor Retailer PostShow - Summer 2019 - 7
Outdoor Retailer PostShow - Summer 2019 - Headlines
Outdoor Retailer PostShow - Summer 2019 - 9
Outdoor Retailer PostShow - Summer 2019 - 10
Outdoor Retailer PostShow - Summer 2019 - 11
Outdoor Retailer PostShow - Summer 2019 - 12
Outdoor Retailer PostShow - Summer 2019 - 13
Outdoor Retailer PostShow - Summer 2019 - 14
Outdoor Retailer PostShow - Summer 2019 - 15
Outdoor Retailer PostShow - Summer 2019 - Portraits
Outdoor Retailer PostShow - Summer 2019 - 17
Outdoor Retailer PostShow - Summer 2019 - 18
Outdoor Retailer PostShow - Summer 2019 - 19
Outdoor Retailer PostShow - Summer 2019 - 20
Outdoor Retailer PostShow - Summer 2019 - 21
Outdoor Retailer PostShow - Summer 2019 - 22
Outdoor Retailer PostShow - Summer 2019 - 23
Outdoor Retailer PostShow - Summer 2019 - 24
Outdoor Retailer PostShow - Summer 2019 - 25
Outdoor Retailer PostShow - Summer 2019 - 26
Outdoor Retailer PostShow - Summer 2019 - 27
Outdoor Retailer PostShow - Summer 2019 - 28
Outdoor Retailer PostShow - Summer 2019 - 29
Outdoor Retailer PostShow - Summer 2019 - 30
Outdoor Retailer PostShow - Summer 2019 - 31
Outdoor Retailer PostShow - Summer 2019 - 32
Outdoor Retailer PostShow - Summer 2019 - 33
Outdoor Retailer PostShow - Summer 2019 - Big Picture
Outdoor Retailer PostShow - Summer 2019 - 35
Outdoor Retailer PostShow - Summer 2019 - Marketing
Outdoor Retailer PostShow - Summer 2019 - 37
Outdoor Retailer PostShow - Summer 2019 - Research
Outdoor Retailer PostShow - Summer 2019 - 39
Outdoor Retailer PostShow - Summer 2019 - 40
Outdoor Retailer PostShow - Summer 2019 - 41
Outdoor Retailer PostShow - Summer 2019 - Womxn Built This
Outdoor Retailer PostShow - Summer 2019 - 43
Outdoor Retailer PostShow - Summer 2019 - Gear Awards
Outdoor Retailer PostShow - Summer 2019 - 45
Outdoor Retailer PostShow - Summer 2019 - 46
Outdoor Retailer PostShow - Summer 2019 - 47
Outdoor Retailer PostShow - Summer 2019 - Sustainability
Outdoor Retailer PostShow - Summer 2019 - 49
Outdoor Retailer PostShow - Summer 2019 - 50
Outdoor Retailer PostShow - Summer 2019 - In the Aisles
Outdoor Retailer PostShow - Summer 2019 - 52
Outdoor Retailer PostShow - Summer 2019 - 53
Outdoor Retailer PostShow - Summer 2019 - Best Booth Awards
Outdoor Retailer PostShow - Summer 2019 - 55
Outdoor Retailer PostShow - Summer 2019 - The Life
Outdoor Retailer PostShow - Summer 2019 - 57
Outdoor Retailer PostShow - Summer 2019 - The Scene
Outdoor Retailer PostShow - Summer 2019 - 59
Outdoor Retailer PostShow - Summer 2019 - 60
Outdoor Retailer PostShow - Summer 2019 - 61
Outdoor Retailer PostShow - Summer 2019 - Bark Page
Outdoor Retailer PostShow - Summer 2019 - Cover3
Outdoor Retailer PostShow - Summer 2019 - Cover4
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