KÅNKEN A FJÄLLRÄVEN ORIGINAL WE ARE THE ARCTIC FOX fjallraven.us / Booth # 39105-UL The Arctic fox - this cunning and inquisitive little predator fascinated our founder, Åke Nordin, so much that he named his outdoor equipment company with its Swedish name - Fjällräven. The fox's ability to survive in the extreme Arctic climate has inspired admiration in all those who spend time in these remote uplands. In Sweden, an experienced walker or adventurer who traverses the great Scandinavian outdoors is known as "a true Arctic Fox". A true arctic fox was what the young Åke Nordin wanted to be when he grew up. We are the arctic fox.http://www.fjallraven.us http://www.fjallraven.us