Outdoor Retailer PreShow - 2019 - 13

Pulse
S N O W

THE

F U T U R E

E P I C

F U T U R E

/

B I G

E P I C

To the End
of
the
Earth
Eric Larsen journeys from the

aisles of the Outdoor Retailer
Snow Show to the wildest spots
on the planet. By Tyra Sutak

Eric Larsen has completed
more polar expeditions than
any other American in history.
Last month, he set out on the
bold Last South Expedition,
attempting to set the unassisted, unsupported solo speed
record to the South Pole while
raising awareness about climate change. Brutal weather
forced him to pull out 400
miles in-but he will be back.

P H OTO CO U R T E SY E R I C L A R S E N

Tell us about the philosophy
of the Last South Expedition.
My Last South Expedition was

P I C T U R E

/

S H O W

2 0 1 9

M A R K E T I N G

about a few basic things: The
first is pushing what I call "the
leading edge of adventure."
Exploration in the modern age
is less about accomplishing
geographical firsts and more
about pushing personal limits
in extreme environments. The
second is the "cost of adventure"-the effect that my passion for these remote places
has on my family. The final
important component was
my ongoing effort to engage
people about climate change
and promote the need for a
carbon-neutral economy.

What gear did you need?
My lead sponsor for Last
South is Citizen Watch. I
was on a tight schedule and
precise timing was essential. I
used the Citizen Promaster Altichron and Promaster Tough.
Both watches can withstand
extremely cold temps and
feature Eco-Drive technology,
which converts light into en-

ergy, eliminating the need for
batteries. My sled was loaded with lots of MSR gear. I'm
outfitted head to (almost) toe
in Helly Hansen. I also wear
Wigwam socks. And I recently
started working with Seirus,
testing out a new prototype
face mask. On the navigation
side, my Garmin inReach Explorer + 2-way satellite communicator is totally bomber.
Why is it important for you
to go to the Outdoor Retailer
Snow Show?
It's a very important part of
connecting with my current
partners and reaching out to
new ones. Most brand managers and marketing directors
are incredibly busy and don't
always have a lot of time to
go over details. I get to meet
with my current partners
and go over the schedule for
the year-both from my side
and theirs. You can't beat an
in-person meeting.

Larsen slogs
across Svalbard
in March 2018.

SNOW SHOW 2019

/

13



Outdoor Retailer PreShow - 2019

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2019

Outdoor Retailer PreShow - 2019
Contents
To the Future
Coming Together
Future Epic
Big Picture
Marketing
Navigate the Show
The Face of the Future
Map
Zones, Venture Out, and More
Events & Education
Digital Solutions
Max Lowe
Must-See Gear
Fabric Decoder
The Fashion Show
Outdoor Retailer PreShow - 2019 - CW1
Outdoor Retailer PreShow - 2019 - CW2
Outdoor Retailer PreShow - 2019 - Outdoor Retailer PreShow - 2019
Outdoor Retailer PreShow - 2019 - Cover2
Outdoor Retailer PreShow - 2019 - 1
Outdoor Retailer PreShow - 2019 - 2
Outdoor Retailer PreShow - 2019 - 3
Outdoor Retailer PreShow - 2019 - Contents
Outdoor Retailer PreShow - 2019 - 5
Outdoor Retailer PreShow - 2019 - 6
Outdoor Retailer PreShow - 2019 - 7
Outdoor Retailer PreShow - 2019 - To the Future
Outdoor Retailer PreShow - 2019 - 9
Outdoor Retailer PreShow - 2019 - Coming Together
Outdoor Retailer PreShow - 2019 - 11
Outdoor Retailer PreShow - 2019 - 12
Outdoor Retailer PreShow - 2019 - Future Epic
Outdoor Retailer PreShow - 2019 - Big Picture
Outdoor Retailer PreShow - 2019 - 15
Outdoor Retailer PreShow - 2019 - 16
Outdoor Retailer PreShow - 2019 - 17
Outdoor Retailer PreShow - 2019 - 18
Outdoor Retailer PreShow - 2019 - 19
Outdoor Retailer PreShow - 2019 - 20
Outdoor Retailer PreShow - 2019 - 21
Outdoor Retailer PreShow - 2019 - Marketing
Outdoor Retailer PreShow - 2019 - 23
Outdoor Retailer PreShow - 2019 - Navigate the Show
Outdoor Retailer PreShow - 2019 - 25
Outdoor Retailer PreShow - 2019 - 26
Outdoor Retailer PreShow - 2019 - 27
Outdoor Retailer PreShow - 2019 - The Face of the Future
Outdoor Retailer PreShow - 2019 - 29
Outdoor Retailer PreShow - 2019 - 30
Outdoor Retailer PreShow - 2019 - 31
Outdoor Retailer PreShow - 2019 - Map
Outdoor Retailer PreShow - 2019 - 33
Outdoor Retailer PreShow - 2019 - Zones, Venture Out, and More
Outdoor Retailer PreShow - 2019 - 35
Outdoor Retailer PreShow - 2019 - 36
Outdoor Retailer PreShow - 2019 - 37
Outdoor Retailer PreShow - 2019 - Events & Education
Outdoor Retailer PreShow - 2019 - 39
Outdoor Retailer PreShow - 2019 - 40
Outdoor Retailer PreShow - 2019 - 41
Outdoor Retailer PreShow - 2019 - 42
Outdoor Retailer PreShow - 2019 - 43
Outdoor Retailer PreShow - 2019 - 44
Outdoor Retailer PreShow - 2019 - 45
Outdoor Retailer PreShow - 2019 - Digital Solutions
Outdoor Retailer PreShow - 2019 - 47
Outdoor Retailer PreShow - 2019 - Max Lowe
Outdoor Retailer PreShow - 2019 - 49
Outdoor Retailer PreShow - 2019 - 50
Outdoor Retailer PreShow - 2019 - 51
Outdoor Retailer PreShow - 2019 - 52
Outdoor Retailer PreShow - 2019 - 53
Outdoor Retailer PreShow - 2019 - 54
Outdoor Retailer PreShow - 2019 - 55
Outdoor Retailer PreShow - 2019 - 56
Outdoor Retailer PreShow - 2019 - Must-See Gear
Outdoor Retailer PreShow - 2019 - 58
Outdoor Retailer PreShow - 2019 - 59
Outdoor Retailer PreShow - 2019 - 60
Outdoor Retailer PreShow - 2019 - 61
Outdoor Retailer PreShow - 2019 - Fabric Decoder
Outdoor Retailer PreShow - 2019 - 63
Outdoor Retailer PreShow - 2019 - 64
Outdoor Retailer PreShow - 2019 - 65
Outdoor Retailer PreShow - 2019 - The Fashion Show
Outdoor Retailer PreShow - 2019 - Cover3
Outdoor Retailer PreShow - 2019 - Cover4
Outdoor Retailer PreShow - 2019 - CW3
Outdoor Retailer PreShow - 2019 - CW4
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