Outdoor Retailer PreShow - 2019 - 16

The Pulse

B I G

P I C T U R E

Claire Smallwood

"WE NEED TO LISTEN TO COMMUNITIES
OF COLOR AND LEARN FROM THEIR
EXPERIENCES SO THESE STORIES AND
IMAGES CAN BE USED WITHOUT AN
ASTERISK NEXT TO THEM."

there are opportunities. Everyone
has a chance. We need to facilitate access, whether it's to participation in the sport or to other
aspects of the industry. Show
more diversity publicly; adopt an
inclusive attitude internally.

ERROL KERR

Finished ninth in ski cross at the
2010 Winter Olympics in Vancouver, representing Jamaica

I believe the level of diversity of the
sponsored athlete is so low simply
because of participation. Why
do you not see a level of diversity
in golf or in other sports that are
hobbies for the wealthy, rich, and

16

/ SNOW SHOW 2019

famous? People of color tend to
flock to the sports that will help
them get ahead in life, get scholarships, and make a living. Consider
the number of football players
compared to the number of ski
racers or snowboarders who are
making a living. As a result, ball
sports are going to attract the best
athletes of color.
However, I don't believe there is
anything here keeping a person of
color from being in management
in the snowsports industry. But
you aren't going to pull a swimmer
out and make him the manager
of a ski brand. If a person of color
isn't participating in snowsports at
a high level, they're never going to
become a CEO.

I feel very proud being the highest finisher from the Caribbean in
the Winter Olympics, and I hope
that somebody will pick up that
torch and take it further. I think
it's just getting the word out and
getting the participation level up to
a percentage where you do attract
some of the best athletes in the
world. I think everybody loves to
see a colorful field of athletes competing in all of sports, and I think,
over time, this will change.

DANI REYES-ACOSTA

Brand Consultant for Vail Resorts,
the Broomfield, Colorado-based
mountain resort company that
owns 18 ski resorts worldwide

Consider the sponsored athlete as
representative of the existing consumer base, while organizational
leaders are representative of the
talent pipeline. Blame social
inequality-and the entrenched
systems that support it-for why
diversity (or lack thereof) looks
the way it does right now.
Increasing representation is
just the beginning of helping the
industry evolve to meet the needs
of a demographically shifting
consumer base. This industry
needs the enriching flavors
that diversity brings, because
product, marketing, and sales
can all improve when driven by
consumer needs. Ultimately,
this conversation is a question

CO U R T E SY J E N N I F E R G U R E C K I , CO U R T E SY C L A I R E S M A L LWO O D

-CLAIRE SMALLWOOD, EXECUTIVE DIRECTOR OF SHEJUMPS

Jen Gurecki



Outdoor Retailer PreShow - 2019

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2019

Outdoor Retailer PreShow - 2019
Contents
To the Future
Coming Together
Future Epic
Big Picture
Marketing
Navigate the Show
The Face of the Future
Map
Zones, Venture Out, and More
Events & Education
Digital Solutions
Max Lowe
Must-See Gear
Fabric Decoder
The Fashion Show
Outdoor Retailer PreShow - 2019 - CW1
Outdoor Retailer PreShow - 2019 - CW2
Outdoor Retailer PreShow - 2019 - Outdoor Retailer PreShow - 2019
Outdoor Retailer PreShow - 2019 - Cover2
Outdoor Retailer PreShow - 2019 - 1
Outdoor Retailer PreShow - 2019 - 2
Outdoor Retailer PreShow - 2019 - 3
Outdoor Retailer PreShow - 2019 - Contents
Outdoor Retailer PreShow - 2019 - 5
Outdoor Retailer PreShow - 2019 - 6
Outdoor Retailer PreShow - 2019 - 7
Outdoor Retailer PreShow - 2019 - To the Future
Outdoor Retailer PreShow - 2019 - 9
Outdoor Retailer PreShow - 2019 - Coming Together
Outdoor Retailer PreShow - 2019 - 11
Outdoor Retailer PreShow - 2019 - 12
Outdoor Retailer PreShow - 2019 - Future Epic
Outdoor Retailer PreShow - 2019 - Big Picture
Outdoor Retailer PreShow - 2019 - 15
Outdoor Retailer PreShow - 2019 - 16
Outdoor Retailer PreShow - 2019 - 17
Outdoor Retailer PreShow - 2019 - 18
Outdoor Retailer PreShow - 2019 - 19
Outdoor Retailer PreShow - 2019 - 20
Outdoor Retailer PreShow - 2019 - 21
Outdoor Retailer PreShow - 2019 - Marketing
Outdoor Retailer PreShow - 2019 - 23
Outdoor Retailer PreShow - 2019 - Navigate the Show
Outdoor Retailer PreShow - 2019 - 25
Outdoor Retailer PreShow - 2019 - 26
Outdoor Retailer PreShow - 2019 - 27
Outdoor Retailer PreShow - 2019 - The Face of the Future
Outdoor Retailer PreShow - 2019 - 29
Outdoor Retailer PreShow - 2019 - 30
Outdoor Retailer PreShow - 2019 - 31
Outdoor Retailer PreShow - 2019 - Map
Outdoor Retailer PreShow - 2019 - 33
Outdoor Retailer PreShow - 2019 - Zones, Venture Out, and More
Outdoor Retailer PreShow - 2019 - 35
Outdoor Retailer PreShow - 2019 - 36
Outdoor Retailer PreShow - 2019 - 37
Outdoor Retailer PreShow - 2019 - Events & Education
Outdoor Retailer PreShow - 2019 - 39
Outdoor Retailer PreShow - 2019 - 40
Outdoor Retailer PreShow - 2019 - 41
Outdoor Retailer PreShow - 2019 - 42
Outdoor Retailer PreShow - 2019 - 43
Outdoor Retailer PreShow - 2019 - 44
Outdoor Retailer PreShow - 2019 - 45
Outdoor Retailer PreShow - 2019 - Digital Solutions
Outdoor Retailer PreShow - 2019 - 47
Outdoor Retailer PreShow - 2019 - Max Lowe
Outdoor Retailer PreShow - 2019 - 49
Outdoor Retailer PreShow - 2019 - 50
Outdoor Retailer PreShow - 2019 - 51
Outdoor Retailer PreShow - 2019 - 52
Outdoor Retailer PreShow - 2019 - 53
Outdoor Retailer PreShow - 2019 - 54
Outdoor Retailer PreShow - 2019 - 55
Outdoor Retailer PreShow - 2019 - 56
Outdoor Retailer PreShow - 2019 - Must-See Gear
Outdoor Retailer PreShow - 2019 - 58
Outdoor Retailer PreShow - 2019 - 59
Outdoor Retailer PreShow - 2019 - 60
Outdoor Retailer PreShow - 2019 - 61
Outdoor Retailer PreShow - 2019 - Fabric Decoder
Outdoor Retailer PreShow - 2019 - 63
Outdoor Retailer PreShow - 2019 - 64
Outdoor Retailer PreShow - 2019 - 65
Outdoor Retailer PreShow - 2019 - The Fashion Show
Outdoor Retailer PreShow - 2019 - Cover3
Outdoor Retailer PreShow - 2019 - Cover4
Outdoor Retailer PreShow - 2019 - CW3
Outdoor Retailer PreShow - 2019 - CW4
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