Outdoor Retailer PreShow - 2019 - 18

The Pulse

of how brands evolve.
The journey from creating
representation to evolving brands
themselves can begin with one
simple question from T. Hudson
Jordan: "What actions is my organization taking to foster an inclusive culture where uniqueness
of beliefs, backgrounds, talents,
capabilities, and ways of living
are welcomed and leveraged for
learning and informing better
business decisions?"
Consider how, when, and where
your brand is talking to consumers, because one day these consumers will want to become your
athletes. As an individual, consider
how your everyday choices either disrupt or support the social

B I G

P I C T U R E

inequality. If we, as an industry,
want to continue to grow, we need
to support changes on both the
macro and micro level. Remember,
after all, the power of one.

JEN GURECKI

CEO of Coalition Snow, a company whose skis and snowboards are
designed by women, for women

You cannot be what you cannot
see. When I was growing up, there
were only cisgender white men in
executive positions in snowsports.
Same goes for athletes. Whether
you are an athlete or an executive,
[nontraditional] role models rarely
existed. While we're seeing an

uptick in female athletes, we have
yet to see major shifts across the
board in regards to diversity. But
this was all before the era of social
media, long before people could be
in charge of their own narrative
and build a following outside of
traditional means.
This all matters because
[diversity] is another form of
innovation. This industry swoons
over technological innovation, but
we've yet to value how increasing diversity is innovation. And
innovation is what drives sales,
increases market share, and ultimately will help us to grow the
outdoor recreation market. Beyond the business side of things,
it's the right thing to do.

We change this is by engaging
the leadership in our industry.
We can shout from the rooftops
all we want, but if the right
people with power aren't listening, then we're still going to
be rendered silent. We need to
have productive dialogue, forge
strong partnerships, and make a
business case for why diversity is
important.
And then, quite honestly, we
need time for people to retire
and a new, more progressive
group of people to enter the
ranks. We need to train these
people to be ready to take on
leadership positions so that
there isn't a vacuum filled by the
same old same.



Outdoor Retailer PreShow - 2019

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2019

Outdoor Retailer PreShow - 2019
Contents
To the Future
Coming Together
Future Epic
Big Picture
Marketing
Navigate the Show
The Face of the Future
Map
Zones, Venture Out, and More
Events & Education
Digital Solutions
Max Lowe
Must-See Gear
Fabric Decoder
The Fashion Show
Outdoor Retailer PreShow - 2019 - CW1
Outdoor Retailer PreShow - 2019 - CW2
Outdoor Retailer PreShow - 2019 - Outdoor Retailer PreShow - 2019
Outdoor Retailer PreShow - 2019 - Cover2
Outdoor Retailer PreShow - 2019 - 1
Outdoor Retailer PreShow - 2019 - 2
Outdoor Retailer PreShow - 2019 - 3
Outdoor Retailer PreShow - 2019 - Contents
Outdoor Retailer PreShow - 2019 - 5
Outdoor Retailer PreShow - 2019 - 6
Outdoor Retailer PreShow - 2019 - 7
Outdoor Retailer PreShow - 2019 - To the Future
Outdoor Retailer PreShow - 2019 - 9
Outdoor Retailer PreShow - 2019 - Coming Together
Outdoor Retailer PreShow - 2019 - 11
Outdoor Retailer PreShow - 2019 - 12
Outdoor Retailer PreShow - 2019 - Future Epic
Outdoor Retailer PreShow - 2019 - Big Picture
Outdoor Retailer PreShow - 2019 - 15
Outdoor Retailer PreShow - 2019 - 16
Outdoor Retailer PreShow - 2019 - 17
Outdoor Retailer PreShow - 2019 - 18
Outdoor Retailer PreShow - 2019 - 19
Outdoor Retailer PreShow - 2019 - 20
Outdoor Retailer PreShow - 2019 - 21
Outdoor Retailer PreShow - 2019 - Marketing
Outdoor Retailer PreShow - 2019 - 23
Outdoor Retailer PreShow - 2019 - Navigate the Show
Outdoor Retailer PreShow - 2019 - 25
Outdoor Retailer PreShow - 2019 - 26
Outdoor Retailer PreShow - 2019 - 27
Outdoor Retailer PreShow - 2019 - The Face of the Future
Outdoor Retailer PreShow - 2019 - 29
Outdoor Retailer PreShow - 2019 - 30
Outdoor Retailer PreShow - 2019 - 31
Outdoor Retailer PreShow - 2019 - Map
Outdoor Retailer PreShow - 2019 - 33
Outdoor Retailer PreShow - 2019 - Zones, Venture Out, and More
Outdoor Retailer PreShow - 2019 - 35
Outdoor Retailer PreShow - 2019 - 36
Outdoor Retailer PreShow - 2019 - 37
Outdoor Retailer PreShow - 2019 - Events & Education
Outdoor Retailer PreShow - 2019 - 39
Outdoor Retailer PreShow - 2019 - 40
Outdoor Retailer PreShow - 2019 - 41
Outdoor Retailer PreShow - 2019 - 42
Outdoor Retailer PreShow - 2019 - 43
Outdoor Retailer PreShow - 2019 - 44
Outdoor Retailer PreShow - 2019 - 45
Outdoor Retailer PreShow - 2019 - Digital Solutions
Outdoor Retailer PreShow - 2019 - 47
Outdoor Retailer PreShow - 2019 - Max Lowe
Outdoor Retailer PreShow - 2019 - 49
Outdoor Retailer PreShow - 2019 - 50
Outdoor Retailer PreShow - 2019 - 51
Outdoor Retailer PreShow - 2019 - 52
Outdoor Retailer PreShow - 2019 - 53
Outdoor Retailer PreShow - 2019 - 54
Outdoor Retailer PreShow - 2019 - 55
Outdoor Retailer PreShow - 2019 - 56
Outdoor Retailer PreShow - 2019 - Must-See Gear
Outdoor Retailer PreShow - 2019 - 58
Outdoor Retailer PreShow - 2019 - 59
Outdoor Retailer PreShow - 2019 - 60
Outdoor Retailer PreShow - 2019 - 61
Outdoor Retailer PreShow - 2019 - Fabric Decoder
Outdoor Retailer PreShow - 2019 - 63
Outdoor Retailer PreShow - 2019 - 64
Outdoor Retailer PreShow - 2019 - 65
Outdoor Retailer PreShow - 2019 - The Fashion Show
Outdoor Retailer PreShow - 2019 - Cover3
Outdoor Retailer PreShow - 2019 - Cover4
Outdoor Retailer PreShow - 2019 - CW3
Outdoor Retailer PreShow - 2019 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com