Outdoor Retailer PreShow - 2019 - 24

Ideas
N A V I G A T E

T H E

S N O W

S H O W

´éâTrade show vet Chris Goddard

feels the love with Jennifer
Pelkey, Outdoor Retailer's senior
marketing director.

AT THE SHOW

Survive
the
Show

1. Staying healthy: During the

show, your daily schedule will be
completely upended. To best stay
healthy, figure out when and where
you can work out. Most of the
hotels have decent gyms and it's
easy to find a spin or a yoga class
in Denver. And as we keep telling
you, drink tons and tons of water.

There's a method to
navigating the madness of the Show.
By Chris Goddard

2. Free coffee and snacks: Check
the show event calendar each day
to find your java and sugar fix.
Or grab an energy bar sample at
Honey Stinger.

EVERY YEAR, I TRAVEL THOU-

3. Lip balm: The air is dry in

BEFORE THE SHOW
1. Confirm logistics: Confirm
your hotel, print your badge,
charge your portable phone chargers, research your gym and spin
class options, pack your water
bottle, and be sure to download
the Outdoor Retailer app.
2. Plan for travel delays: Try to
fly non-stop, if possible, but arrive
the day before the show. It's winter,

24

/ SNOW SHOW 2019

Denver. If you forget your lip
balm, you'll surely find a freebie
at one of the booths.

4. Schmooze it up: The Show

crowd is friendly, easy-going, and
like-minded. You never know
where a simple "hello" can go.

and you're heading to the Rockies.
Assume there may be delays.
3. Prepare for altitude: Be mind-

ful of Denver's 5,280 foot elevation.
Drink tons of water and have
aspirin or ibuprofen handy.

4. Do some reconnaissance:

Study maps at the Outdoor Retailer website to find the best restaurants and coffee shops near the
Colorado Convention Center.

5. Be organized: Use a fabric

badge holder with pockets for
carrying cash, lip balm, pens, and
business cards-plenty of your own
and the ones you collect. Many
brands hand these out at the show.
I've been using my adidas Terrex
one for years now.

6. Map out your schedule: Look

at the location of your appoint-

ments and schedule them
geographically so you aren't
zig-zagging across the Show floor
all day. Be sure to get cell phone
numbers in case you you're running late. Book a minimum of 20
minutes between appointments
to give you time to chat with
folks you run into in the aisles or
to grab a coffee or a snack.
7. Make reservations: If you're

planning dinner with a group or
if you have an important evening
meeting, make a reservation.
8. Peruse the seminar lineup:

The Snow Show schedule is rich in
seminars and panels. NPD's trends
seminar on the morning of day two
is a perennial favorite.
9. Ski deals: Check on the Out-

door Retailer website for lift-ticket
and other discounts.

5. Enjoy happy hour: Come 4:30

p.m. each day, the Show becomes
Happy Hour Heaven, for Mile
High Margaritas or Moscow
Mules. Pick your poison. And if
you're still in meetings then, it's
okay to be sipping a microbrew
while you work.

6. Find balance: Altitude and al-

cohol are not the best combination.
Enjoy the Show's many parties and
sponsored events, but consider
moderation if you've got an early
morning meeting or a day of backto-back meetings.

Chris Goddard is the CEO of
CGPR (cgprpublicrelations.com),
which she founded 26 years ago.
Ever since, she has been serving
clients in the outdoor industry,
from adidas Outdoor to Outdoor
Retailer.

S COT T M A R T I N

sands of miles over four weeks to
attend the trade shows. This year,
my itinerary includes the Outdoor
Retailer Snow Show, SHOT, ISPO,
and CES. My secret to survival is a
system that combines travel savvy,
best practices for nutrition and
fitness, show navigation smarts,
and a sense of humor. Following
these rules of thumb will result in
a happier and more valuable show
experience. The Snow Show is a
high-energy way to kick off the
year, see friends, and get a pulse
on industry trends. So, most of
all, be thankful. This industry is
amazing, and we are lucky to be a
part of it. Drink it all in. (And look
for my Trade Show Warrior Recap
the first week in February.)


http://www.cgprpublicrelations.com

Outdoor Retailer PreShow - 2019

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2019

Outdoor Retailer PreShow - 2019
Contents
To the Future
Coming Together
Future Epic
Big Picture
Marketing
Navigate the Show
The Face of the Future
Map
Zones, Venture Out, and More
Events & Education
Digital Solutions
Max Lowe
Must-See Gear
Fabric Decoder
The Fashion Show
Outdoor Retailer PreShow - 2019 - CW1
Outdoor Retailer PreShow - 2019 - CW2
Outdoor Retailer PreShow - 2019 - Outdoor Retailer PreShow - 2019
Outdoor Retailer PreShow - 2019 - Cover2
Outdoor Retailer PreShow - 2019 - 1
Outdoor Retailer PreShow - 2019 - 2
Outdoor Retailer PreShow - 2019 - 3
Outdoor Retailer PreShow - 2019 - Contents
Outdoor Retailer PreShow - 2019 - 5
Outdoor Retailer PreShow - 2019 - 6
Outdoor Retailer PreShow - 2019 - 7
Outdoor Retailer PreShow - 2019 - To the Future
Outdoor Retailer PreShow - 2019 - 9
Outdoor Retailer PreShow - 2019 - Coming Together
Outdoor Retailer PreShow - 2019 - 11
Outdoor Retailer PreShow - 2019 - 12
Outdoor Retailer PreShow - 2019 - Future Epic
Outdoor Retailer PreShow - 2019 - Big Picture
Outdoor Retailer PreShow - 2019 - 15
Outdoor Retailer PreShow - 2019 - 16
Outdoor Retailer PreShow - 2019 - 17
Outdoor Retailer PreShow - 2019 - 18
Outdoor Retailer PreShow - 2019 - 19
Outdoor Retailer PreShow - 2019 - 20
Outdoor Retailer PreShow - 2019 - 21
Outdoor Retailer PreShow - 2019 - Marketing
Outdoor Retailer PreShow - 2019 - 23
Outdoor Retailer PreShow - 2019 - Navigate the Show
Outdoor Retailer PreShow - 2019 - 25
Outdoor Retailer PreShow - 2019 - 26
Outdoor Retailer PreShow - 2019 - 27
Outdoor Retailer PreShow - 2019 - The Face of the Future
Outdoor Retailer PreShow - 2019 - 29
Outdoor Retailer PreShow - 2019 - 30
Outdoor Retailer PreShow - 2019 - 31
Outdoor Retailer PreShow - 2019 - Map
Outdoor Retailer PreShow - 2019 - 33
Outdoor Retailer PreShow - 2019 - Zones, Venture Out, and More
Outdoor Retailer PreShow - 2019 - 35
Outdoor Retailer PreShow - 2019 - 36
Outdoor Retailer PreShow - 2019 - 37
Outdoor Retailer PreShow - 2019 - Events & Education
Outdoor Retailer PreShow - 2019 - 39
Outdoor Retailer PreShow - 2019 - 40
Outdoor Retailer PreShow - 2019 - 41
Outdoor Retailer PreShow - 2019 - 42
Outdoor Retailer PreShow - 2019 - 43
Outdoor Retailer PreShow - 2019 - 44
Outdoor Retailer PreShow - 2019 - 45
Outdoor Retailer PreShow - 2019 - Digital Solutions
Outdoor Retailer PreShow - 2019 - 47
Outdoor Retailer PreShow - 2019 - Max Lowe
Outdoor Retailer PreShow - 2019 - 49
Outdoor Retailer PreShow - 2019 - 50
Outdoor Retailer PreShow - 2019 - 51
Outdoor Retailer PreShow - 2019 - 52
Outdoor Retailer PreShow - 2019 - 53
Outdoor Retailer PreShow - 2019 - 54
Outdoor Retailer PreShow - 2019 - 55
Outdoor Retailer PreShow - 2019 - 56
Outdoor Retailer PreShow - 2019 - Must-See Gear
Outdoor Retailer PreShow - 2019 - 58
Outdoor Retailer PreShow - 2019 - 59
Outdoor Retailer PreShow - 2019 - 60
Outdoor Retailer PreShow - 2019 - 61
Outdoor Retailer PreShow - 2019 - Fabric Decoder
Outdoor Retailer PreShow - 2019 - 63
Outdoor Retailer PreShow - 2019 - 64
Outdoor Retailer PreShow - 2019 - 65
Outdoor Retailer PreShow - 2019 - The Fashion Show
Outdoor Retailer PreShow - 2019 - Cover3
Outdoor Retailer PreShow - 2019 - Cover4
Outdoor Retailer PreShow - 2019 - CW3
Outdoor Retailer PreShow - 2019 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
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https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
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https://www.nxtbookmedia.com