Outdoor Retailer PreShow - 2019 - 29

M

G R E G VO N D O E R S T E N

ake a phone call to
the newest big name
in big mountain
skiing, and you might
first enjoy a conversation with his
mother. That's because Kai Jones,
who had a breakout segment in
the new Teton Gravity Research
(TGR) film Far Out, just turned 12,
and in between wrapping up his
7th grade classes and preparing
for the holidays, he's been featured
everywhere from Outside to REI.
com to the Today Show.
"We had the Today Show at the
house, and reporters from Salt
Lake City and Los Angeles, all in
the past couple days," said Shelly
Jones from the family's house in
Victor, Idaho, just over the pass
from Jackson Hole. Shelly and her
husband Todd Jones, a co-founder
of TGR, say they are proud of their
son, while also a little in awe of
how quickly he's mastered the kind
of steep terrain most skiers only
shred in their dreams.
"Of course I worry about him.
Any mom would be scared. But
we're very clear that you can't live
in fear," Shelly said. "And I know
how hard he trains, and how
focused, dedicated, and calculated
he is. When he competes, he's very
careful to study the terrain. He's
not doing these things without
being completely ready."
It certainly shows in the film,
which lightheartedly points
out that even though Kai is too
young to see a PG-13 film, or order a grilled cheese at a bar, he's
more than capable of crushing
big lines. Here's what the young
man himself had to share about
his rise to fame-and his goals
for future adventure.
It's been a pretty big past
couple months for you. What
are some of the coolest
things you have done?
We just did an interview with the
Today Show, and I have been taking avalanche courses and doing
training for the season. But one of
the coolest things that's happened
to me is having other kids and
people ask me to sign posters and
sign skis at the movie.

When Far Out won Movie
of the Year at the Powder
Awards, did you think it
might've been helped a little
by your segment?
I wasn't there when it won movie
of the year, but I was pretty
happy when my dad called to tell
me. Maybe my scene helped and
maybe it didn't. I do know I am
going to have another segment in
the film next year.
How have you been sharing
this experience with your
family and friends?
Just by skiing and having fun, and
enjoying being in the mountains.
The mountains are such a special
place for me because it's where I
have grown up. I think it's super
cool to be able to go ski and mountain bike right out the door. All the
sports I do kind of revolve around

The kid is most
definitely alright in
the Jackson Hole
backcountry.

THE EXPERIENCE I HAVE IN THE MOUNTAINS KEEPS ME CALM AND FOCUSED
IN SCHOOL. WHEN THINGS SEEM TOUGH,
I JUST REMEMBER THAT I HAVE
BEEN IN WAY GNARLIER SITUATIONS.
-BIG MOUNTAIN TWEENER KAI JONES

the mountains. My first memories
are of skiing with my mom and
dad when I was two.
How does the gear available
to you stand up to the job of
skiing big lines?
I definitely break my skis a lot.
Is there anything in particular you think outdoor companies might want to consider
when designing equipment
for your generation?
I guess any advice I might have
for ski brands is to make sure to
reinforce the tips the same as they
do with adult gear. A lot of kids
are good skiers and I know a lot of
kids who break skis. I would say
reinforce the equipment as much
as you would for an adult.

What do you think kids can
learn from spending more
time in the mountains?
I think people who don't get
outdoors as much might appreciate other things more once they
spend more time outside. They
might enjoy being able to live in
the moment more and be out of
the digital world. When I go ski, I
always leave the phone at home.
How does skiing inspire
what you do in other places,
like in school?
Skiing in Jackson is really cool
because there are so many great
lines and so many professional athletes who live here. It's inspiring to
watch them ski and find hits and
drop Corbet's. I think the experience I have in the mountains keeps

me calm and focused in school.
When things seem tough, I just
remember that I have been in way
gnarlier situations.
What's your favorite part
of hanging out with famous
skiers in Jackson Hole?
The best part about hanging with
all these great skiers is they take
the time to mentor me to become a
better skier and a better person.
Do you have any specific
thoughts about outdoor
sports you'd like to share
with all the people at the Outdoor Retailer Snow Show?
I think just to let them know
that what they do is important
because it really helps people
get outdoors and be with their
friends. That's really cool.
What are your next goals?
I would love to ski the Grand Teton
in the next three years. I know I
am going to have to train harder
and work harder to do that. I want
to keep skiing bigger things and
doing bigger tricks-and obviously
doing good in school.
Peter Kray is the author of The
God of Skiing.

SNOW SHOW 2019

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29


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Outdoor Retailer PreShow - 2019

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2019

Outdoor Retailer PreShow - 2019
Contents
To the Future
Coming Together
Future Epic
Big Picture
Marketing
Navigate the Show
The Face of the Future
Map
Zones, Venture Out, and More
Events & Education
Digital Solutions
Max Lowe
Must-See Gear
Fabric Decoder
The Fashion Show
Outdoor Retailer PreShow - 2019 - CW1
Outdoor Retailer PreShow - 2019 - CW2
Outdoor Retailer PreShow - 2019 - Outdoor Retailer PreShow - 2019
Outdoor Retailer PreShow - 2019 - Cover2
Outdoor Retailer PreShow - 2019 - 1
Outdoor Retailer PreShow - 2019 - 2
Outdoor Retailer PreShow - 2019 - 3
Outdoor Retailer PreShow - 2019 - Contents
Outdoor Retailer PreShow - 2019 - 5
Outdoor Retailer PreShow - 2019 - 6
Outdoor Retailer PreShow - 2019 - 7
Outdoor Retailer PreShow - 2019 - To the Future
Outdoor Retailer PreShow - 2019 - 9
Outdoor Retailer PreShow - 2019 - Coming Together
Outdoor Retailer PreShow - 2019 - 11
Outdoor Retailer PreShow - 2019 - 12
Outdoor Retailer PreShow - 2019 - Future Epic
Outdoor Retailer PreShow - 2019 - Big Picture
Outdoor Retailer PreShow - 2019 - 15
Outdoor Retailer PreShow - 2019 - 16
Outdoor Retailer PreShow - 2019 - 17
Outdoor Retailer PreShow - 2019 - 18
Outdoor Retailer PreShow - 2019 - 19
Outdoor Retailer PreShow - 2019 - 20
Outdoor Retailer PreShow - 2019 - 21
Outdoor Retailer PreShow - 2019 - Marketing
Outdoor Retailer PreShow - 2019 - 23
Outdoor Retailer PreShow - 2019 - Navigate the Show
Outdoor Retailer PreShow - 2019 - 25
Outdoor Retailer PreShow - 2019 - 26
Outdoor Retailer PreShow - 2019 - 27
Outdoor Retailer PreShow - 2019 - The Face of the Future
Outdoor Retailer PreShow - 2019 - 29
Outdoor Retailer PreShow - 2019 - 30
Outdoor Retailer PreShow - 2019 - 31
Outdoor Retailer PreShow - 2019 - Map
Outdoor Retailer PreShow - 2019 - 33
Outdoor Retailer PreShow - 2019 - Zones, Venture Out, and More
Outdoor Retailer PreShow - 2019 - 35
Outdoor Retailer PreShow - 2019 - 36
Outdoor Retailer PreShow - 2019 - 37
Outdoor Retailer PreShow - 2019 - Events & Education
Outdoor Retailer PreShow - 2019 - 39
Outdoor Retailer PreShow - 2019 - 40
Outdoor Retailer PreShow - 2019 - 41
Outdoor Retailer PreShow - 2019 - 42
Outdoor Retailer PreShow - 2019 - 43
Outdoor Retailer PreShow - 2019 - 44
Outdoor Retailer PreShow - 2019 - 45
Outdoor Retailer PreShow - 2019 - Digital Solutions
Outdoor Retailer PreShow - 2019 - 47
Outdoor Retailer PreShow - 2019 - Max Lowe
Outdoor Retailer PreShow - 2019 - 49
Outdoor Retailer PreShow - 2019 - 50
Outdoor Retailer PreShow - 2019 - 51
Outdoor Retailer PreShow - 2019 - 52
Outdoor Retailer PreShow - 2019 - 53
Outdoor Retailer PreShow - 2019 - 54
Outdoor Retailer PreShow - 2019 - 55
Outdoor Retailer PreShow - 2019 - 56
Outdoor Retailer PreShow - 2019 - Must-See Gear
Outdoor Retailer PreShow - 2019 - 58
Outdoor Retailer PreShow - 2019 - 59
Outdoor Retailer PreShow - 2019 - 60
Outdoor Retailer PreShow - 2019 - 61
Outdoor Retailer PreShow - 2019 - Fabric Decoder
Outdoor Retailer PreShow - 2019 - 63
Outdoor Retailer PreShow - 2019 - 64
Outdoor Retailer PreShow - 2019 - 65
Outdoor Retailer PreShow - 2019 - The Fashion Show
Outdoor Retailer PreShow - 2019 - Cover3
Outdoor Retailer PreShow - 2019 - Cover4
Outdoor Retailer PreShow - 2019 - CW3
Outdoor Retailer PreShow - 2019 - CW4
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