Outdoor Retailer PreShow - 2019 - 38

Outdoor Retailer Snow Show 2019
I N F O

EVENTS AND
EDUCATION

Plan your show around
these preview of sessions
at the Show. And be sure
to check the evolving, full
schedule online.
TUESDAY, JANUARY 29, 2019
Navigating the Slippery Slope of
Trade and Tariff
9-10 a.m., MR401, EX, RB, WM, IR
This panel will be comprised of snowsport small business owners, retailers,
and manufacturers who will share
stories of those whose livelihoods
are impacted by the current trade
war and tariff measures. The panel is
part of a nationwide grassroots effort
called "Tariffs Hurt the Heartland,"
which is backed by over 145 of the
nation's largest trade organizations,
representing thousands of agricultural
producers, manufacturers, workers,
and consumers across the country.
Engaging the Consumer Both On and
Off the Slopes: Why Experiential and
Engagement Marketing Are More
Crucial Than Ever
9:30 a.m.-10:15 a.m., MR405
Drawing on decades of work in and out
of the snowsports Industry, Dragonfli
Media Technologies leadership Michael
Jaquet and Jessica Kunzer will review
some best practices from clients who
are reaching consumers through activations and content mediums that allow
for direct consumer-to-brand interaction and messaging. While new technology and communication vehicles
exist, it's still good, old-fashioned ideas
that move the needle. Dragonfli will be
presenting work that's been done both
inside and outside the snowsports industry utilizing on-mountain activations,
content and distribution strategies, and
experiential marketing and PR activities
that worked for Burton and the U.S.
Snowboarding Open, Clif Bar and their
athlete and event programs, Bose and
the Olympics, Facebook and their internal speaking events, and much more.

ON-SNOW DEMO
The SIA/WWSRA On-Snow Demo, the
industry's largest international on-snow
demo, is a must-attend event following
Snow Show. It's the best place to test
the latest equipment and accessories
from over 100 major manufacturers
and up-and-coming brands. The demo
brings together the winter community
where it matters: on the snow. Events
and entertainment follow each night.
Don't miss it! REGISTER HERE.

/ SNOW SHOW 2019

The Snow Business at Retail:
An Overview of Snowsport Sales
and Trends
10:15-11:15 a.m., MR401, EX, RB, IR, DE
What's hot? Find out what's happening
this season. See channel performance
sales by category: Alpine, Snowboard,
AT, Nordic, Apparel and Accessories.
Next Generation of Consumer
Buying Experiences
10:30-11:15 a.m., MR405
Consumers continue to evolve their
shopping habits and behaviors, purchasing products through a variety of
channels and engaging with brands at
different touchpoints. The discussion
will cover omnichannel concepts and hyperlocal fulfillment examples, identifying
what's important for outdoor and winter
sports brands. Presenters will show how
brands are connecting different channels to maximize sales efforts and create
a better consumer experience.
12 Steps to Obtaining Retail Wealth
11:30 a.m.-12:15 p.m., MR405, RB
Award-winning retail coaches Dan
Holman and Scott Smith share their
12 key steps to obtaining retail wealth.
Take this step-by-step journey as they
reveal the strategic plan that takes
your stores to the next level and transforms your business into a winning,
energized, admired, lean, tenacious,
and happy organization.
How Digital Assistance Works for
Google, for Your Business, and for
the Consumer
11:30 a.m.-12:30 p.m., MR401, WM, DE
Machine learning has helped Google reduce carbon emissions at data
centers by 30 percent in one year.
That same technology is starting to
interact with everything we do, from
how we search on our phones to what
we ask our smart speakers to find for
us. This presentation will explore new
ways Google is using machine learning and AI to help businesses grow
with a focus on getting us closer to
where we all want to be: outside.
Honoring Industry Icon Klaus
Obermeyer (Lunch Served)
12:45-2 p.m., MR401
Fueled by his boundless passion for
the outdoors, Bavarian-born Klaus
Obermeyer founded renowned ski
apparel brand Obermeyer in 1947
in Aspen, Colorado. Klaus, in his
true entrepreneurial spirit, designed
technical ski clothing and hardgoods
when few people were skiing. Aside
from his industry accomplishments,
Klaus is known for his contagious
enthusiasm, energy, and positive attitude (as well as his iconic yodels). He
was featured on Outside TV's Icons
Revealed. His employees and industry
insiders often use the phrase "Be Like
Klaus," which comes as no surprise if
you've ever had the opportunity to
meet him.

RETAIL BUYER BUDDY PROGRAM
Wednesday-Friday, January 30-February 1, from 10
a.m.-11 a.m. at the Outdoor Retailer Flag in the Foyer
Want to shop the Show floor with another retailer?
Want to get a different perspective on how to find
new products and brands at the Show? Or just
looking to meet others in the industry? Meet at
the Outdoor Retailer flag in the foyer to join other
retailers who you can shop the Show floor with.

Purpose-driven Marketing for
Outdoor Brands
2-2:45 p.m., MR405
Today's Earnest Marketers aren't focused on taglines or marketing jargon
or even humble deference to their
customer. They are quietly showing their
true colors and building a new form of
brand equity. And they're doing it not
only because their audiences demand
it, but because they would otherwise
be pulled in too many directions and do
too many things in an attempt to be everything to everyone, at the expense of
making real impact. Learn why Earnest
Marketing matters more than ever. See
what's working-putting your purpose
in action-and how it's earning trust with
today's consumer. Nick Eber, of Imre, will
present the case for Earnest Marketing
and facilitate meaningful dialogue with
a few purpose-driven brands who are
leading the outdoor retail industry to
find out why it's working for them.

WEDNESDAY, JANUARY 30, 2019

Managing the Gap: How Successful
Retailers Can Bridge the Digital Divide and Create Emotional Connection with Omnichannel Consumers
2:15-3:15 p.m., MR401, RB
To win the hearts and minds of today's
connected consumers, specialty brand
retailers will need to offer a proprietary
experience blend driven by meaningful
story and cause woven through both
brick-and-mortar and digital presences.
It's the only way to vie for today's consumers' trust, attention, and ultimately,
loyalty. To be able to compete, retailers
must develop capabilities to manage
the gap from the digital divide while
concurrently creating meaningful brand
experiences that can only happen at
specialty. This panel will give them the
tools and insights to do just that.

University Series-The Evolving
Retail Environment: Enhancing the
Customer Experience
11 a.m.-12 p.m., The Camp (Booth 56117UL)
We will address innovation and transformation in the retail environment
related to enhancing the customer experience, with emphasis on technology,
social media, and/or customer service.

Digital Content Strategy for the New
Outdoor Era
4-4:45 p.m., MR405
There's a culture gap in the outdoors,
and it's growing as fast as the industry.
Our audience might be bigger-but assuming these newcomers are traditional
participants is a surefire way to lose
them. Join Nemo Design's pro digital
content strategist Harriet Riley to learn
how the veteran agency helps clients
bridge that gap. With a lens on digital
content strategy, Riley provides actionable takeaways to help brands and
retailers connect with a wider audience
and not alienate their core supporters.

Show Kickoff Breakfast: A New Era
of Collaboration
7:15 a.m.-8:45 a.m., MR401
This breakfast, which kicks off the
show, will explore how the winter
sports, outdoor, and resort industries
along with elected officials and other
partners are uniting to drive change
and develop innovative business
solutions to address a common
threat: climate change. SIA, OIA, and
NSAA will also make a monumental
climate partnership announcement.
Small Batch Sustainability
10-11 a.m., RANGER Station (Booth
VO119-SL), RB, EX
Less is more when it comes to sustainability. How are emerging brands
responding to this shift in consumption when it comes to manufacturing
environmentally-friendly products?

Fashion Show + Trend Presentation-Sport and Fashion, Two Worlds
Collide + Kick-Off Trends FW20/21
11 a.m.-12:30 p.m., Trend + Design Center (Booth 1032-LL)
The annual Fashion Show showcases
trends and statements in the marketplace, giving all Show attendees a look
at product from exhibiting brands and
allowing retailers to make purchasing
decisions, designers to be inspired,
media to write stories, and the outdoor
industry to look for what's next. This
year, the Fashion Show is taking on a
new form and adding education to the
lineup. The Fashion Show's theme is
"Where Outdoor Meets Snow" and will
showcase looks for the 2019-20 season.
Trend presentations will immediately follow the Fashion Show and give
insight in forecasting trends and how
consumer behavior is shaping fashion
decisions. This trend presentation is
presented by Yvon Berengeur & Adrian
Verin, publishers from Inmouv in Paris,
France. Sponsored by Inmouv.

Dig into all the Show has to offer. We know you've got a lot going on at the show so we've called out a few
sessions just for you.: WM Working Media, DE Designers, EX Exhibitors, RB Retail Buyers. IR Independent Reps

S COT T M A R T I N

S H O W

https://www.outdoorretailer.com/events-education/demo/

Outdoor Retailer PreShow - 2019

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