Outdoor Retailer PreShow - 2019 - 40

Outdoor Retailer Snow Show 2019
I N F O

Advancing Your Climate Strategy:
Emerging Best Practices for Emissions Reduction in the Supply Chain
12-1 p.m., MR401
For organizations striving to be leaders
on climate, the foundation of a solid climate strategy includes setting transparent goals and implementing an array of
practical emissions reduction strategies.
As manufacturers, the bulk of our emissions sit deep in the supply chain where
we have less leverage and face measurement challenges. How do we work
together to address the impact of our
materials, invest in emerging renewable
energy markets in the areas we source
from, and engage with our consumers? This session will look at emerging
practices to assess and reduce scope 3
emissions, including industry collaboration around energy efficiency, renewable energy procurement and investment, land-use strategies, and examples
of how a few outdoor industry companies are working to better understand
and reduce their own impact.
Reduce, Reuse, and Repair Workshop
12-2 p.m., RANGER Station (Booth
VO119-SL), RB
Interested in learning how to repair an
old jacket or sleeping bag? Stop by the
RANGER Station for this workshop.
Impact Through In-House Innovation
1 p.m.-2 p.m., Trend + Design Center
(Booth 1032-LL), DE
The product design and development
process is a months- and years-long
process to bring an idea from concept
to finished product. What if there was
a way to cut development times and
increase innovation, as well as increase
bottom-line revenue? Designers now
have access to tools that enable them
to rapid prototype, reduce the back and
forth of sourcing, and ultimately create a
more sustainable development process.
Must-Haves for a Successful
Sustainability Strategy
1-2 p.m., MR405
Do you know what it takes to make
true progress on your company's
sustainability efforts? Come and learn

INDUSTRY PARTY
Wednesday, January 30
from 6 p.m.-8 p.m. at the
Buell Theatre Lobby and
The Galleria at the Denver
Performing Arts Complex
The outdoor industry is
known for our unrivaled
community and passion.
Come celebrate with
friends new and old
at the annual Industry
Party on Night 1! More
information to come.

/ SNOW SHOW 2019

what every brand needs in order to
establish or evolve its sustainability
strategy. Leave with a better understanding of the tools available to help
you identify the issues that matter
most to your business, gain deeper
transparency into your supply chain
and materials, and plan for action.
Plus, we'll share our favorite hacks
for designing and executing your
sustainability game plan for small to
midsize brands.

Everyone's Outdoors:
Five Minutes, One Bold Idea
1:30-2:30 p.m., The Camp (Booth
56117-UL)
This session is back by popular demand.
Join us for a fast-paced, inspiring exploration of innovative and bold ideas
by entrepreneurs, artists, activists, and
thought leaders around equity, inclusion, and belonging in the outdoors.
Presenters are thought leaders who
have already impacted the trajectory of
the industry. Hear what's on their minds
and be prepared to challenge your
idea of what is possible. Sponsored by
Camber Outdoors.
Fashion Show + Trend Presentation
Promostyl, Part I
2-3:30 p.m., Trend + Design Center
(Booth 1032-LL)
The annual Fashion Show showcases
trends and statements in the marketplace, giving all Show attendees a look
at product from exhibiting brands and
allowing retailers to make purchasing
decisions, designers to be inspired,
media to write stories, and the outdoor
industry to look for what's next. This
year, the Fashion Show is taking on
a new form and adding education to
the lineup. The Fashion Show's theme
is "Where Outdoor Meets Snow" and
will showcase looks for the 201920 season. Trend presentations will
immediately follow the Fashion Show
and give insight in forecasting trends
and how consumer behavior is shaping fashion decisions. Maria Teresa
Sampedro-Dayan, Managing Director
of Promostyl North America, takes a
closer look at the innovation and color

THE MINGLER
Winter Sports Market + Snow Show
Networking Event
Tuesday, January 29, 4-7p.m. in the Foyer
Lobby by Registration
Attending Winter Sports Market or just
arriving for the Snow Show? Join your
industry friends after WSM closes for The
Mingler, a retailer networking event with
music, food, drinks, and good company.
Grab your Snow Show badge, meet with
other WSM and Outdoor Retailer attendees and hang out with Chris "The Mingler"
Sears and his legendary beard.

trends in sport and outdoor. Promostyl
is the world-renowned color and trend
forecasting agency based out of Paris.
Sponsored by Promostyl

Succeeding in Modern Day Retailing
2-3 p.m., MR405, RB
Technology has forever changed the
way people shop. Today, the pre-purchase shopping journey takes many
twists and turns as consumers move
from clicks to bricks with relative ease
to browse and buy. While convenient
for shoppers, it's becoming increasingly harder for retailers to know exactly
where and when consumers begin
their search and how they can be a
part of the shopper's journey in the
moments that matter most.
Product Page Stories That Convert
2:30-3:30 p.m., The Camp (Booth
56117-UL)
Whether you're selling 3-season tents
or designer handbags, all consumer
products fall into three distinct categories that require different types of
product stories. This talk will help you
understand the differences between
these three product types and lay out
clear, understandable tactics to you to
create product page stories that sell.way
people shop. Sponsored by Talkoot.
Unlearning to the Extreme:
Strategies for Staying Responsive
in an Economy of Uncertainty
3:30-4:30 p.m., Trend + Design Center
(Booth 1032-LL), DE
Futurist Alvin Toffler is quoted as saying
that "illiteracy in the 21st century will not
be defined by those who cannot read
or write, but those who cannot learn,
unlearn, and relearn." This session will
attempt to place Toffler's words within
the context of the outdoor design industry to force us to ask the same "what
if" question that many industries and
organizations face in this ever-changing
economy. What if...what we have learned
about design from professors and mentors is preventing us from truly transformative design? How would we know?
What would we need to do to unlearn
and relearn a new set of skills, practices
and dispositions that could lead us to-

ward the innovative design we all seek?
Join us to explore these questions and
more in Unlearning to the Extreme.

The Creative Directory with
Ali Carr
3:30 p.m.-4:30 p.m., RANGER Station, (Booth VO119-SL)
Join us for an intimate conversation
with Ali Carr, managing editor at
Gear Patrol about Product Journalism 2.0.
Building a Legendary Brand in
2019: The Year "URL" Meets "IRL"
3:30-4:30 p.m., The Camp (Booth
56117-UL)
How do you keep up with today's
digitally-savvy consumer while at
the same time fulfilling their need for
in-real-life (aka "IRL") experiences?
We're calling it: 2019 is the year that
URL officially meets IRL. What does
this mean for your brand or retail
shop? In this talk, we'll get the lowdown from four incredibly successful
(and quite possibly legendary) entrepreneurs providing their insights
in a real-time Q&A and fireside chat
at The Camp. Followed by a Happy
Hour. Sponsored by Sezzle.
Sezzle Happy Hour
4:30-6 p.m., The Camp (Booth
56117-UL)
Join the Building a Legendary Brand
in 2019: The Year "URL" Meets "IRL"
session at The Camp (see above) and
stick around for a Happy Hour couresty of Sezzle. Sponsored by Sezzle.

THURSDAY, JANUARY 31, 2019
U.S. Retail and Consumer Trend
Presentation
7-9:00 a.m., MR401
Join us for breakfast and see where the
marketplace is going and what your
customers are thinking. This popular
presentation will help you understand
current market trends and dynamics,
explore who is coming into your stores,
and discover what drives them there.
Get a winning advantage-a clear view
of exactly what's happening in outdoor
consumers' shopping trends.

S COT T M A R T I N ( TO P ), A N D R E W KO R N Y L A K ( B OT TO M )

S H O W

Outdoor Retailer PreShow - 2019

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