Outdoor Retailer PreShow - 2020 - 12

First Words
O U T D O O R

R E T A I L E R

Always
Innovating
WELCOME TO THE 70TH OUTDOOR

Retailer trade show. Yes, that's the
right number. Outdoor + Snow
Show is the 70th installment of
an exposition that has defined the
outdoor sports marketplace. I'd
like to tell you what I've learned
from having attended every one.
In 1982, when Outdoor Retailer debuted, I had completed my
apprenticeship in the outdoors as
a minority stakeholder in a store/
pack manufacturer/guide service,
climbing up from the bottom as
a rep. I knew I was a lifer in the
business even back then.
What got me excited about the
outdoor community was its creativity. The attitude was always "I
can figure that out." I have worked
with two of the three companies
that claim to have introduced the
dome tent. Another company was
one of the first to tell the Polytetrafluoroethylene story. I have said
Vibram both ways and worn
crampons before they clipped on,
when ice axes were huuuge.
Innovation is what excites me
most. I love walking Outdoor Retailer and being surprised. It was
the first place I saw an LED light
outside of a laboratory; it's also

12

where I have been agog over electronics for the outdoors. When
locator beacons were introduced,
I wanted one for a good friend, a
legendary climber on his way to
Patagonia. We figured we would
at least have a location if something happened.
The transition from kletterschuhe to RR to EB
shoes, from wool
to synthetic, is no
different than what
happens today when my
Apple Watch reminds me its
time to update the software. Change happens,
usually more rapidly than
we wish.
So where is innovation at
nowadays? It's easy to see
if you go to the Innovation
Awards. The festivities are on
the second night of the Show. The
finalists are not a collection of stuff
chosen because they took out an
ad in a newsletter. These are the
real deals selected by judges with
experience, education, and a desire
to get it right.
At the front of the convention
center, near registration, is the
Innovation Gallery with all 30 fi-

/ OUTDOOR + SNOW SHOW 2020

nalists on display. The finalists (see
the list on page 72) were winnowed
down from a record 174 entries.
The judging panel follows these
four simple guidelines to evaluate
each entrant.
SPARK Concept: Story of the

product or service-its origin and
the discovery process. Design:
Development process from idea to
prototype to market (if applicable),
contributing factors, and collaboration efforts. Appeal: Aesthetics, design elements, and overall character that make
the product or service
visually appealing.
DESIRE Opportunity: How
did the product or service fill
a need or solve a problem?
Did it create a new category? Differentiation:
What sets the product
or service apart in the
industry? What makes it
original? What advantage
does it provide?

FUNCTION Innovation: Degree

of innovation for the product
or service; its transformative
impact. How is the product or
service fundamentally different?
Functionality: Purpose of the
product or service; how it functions; its purpose and usability.
Insight: Feedback or results be-

cause of product testing, consumer research, or audience analysis.
IMPACT Cultural: Relevance of the
product or service to the industry
or marketplace overall; its potential or current impact on society;
its reach; and how it is socially
responsible. Environmental:
Sustainability efforts around the
product or service; demonstration
of environmental responsibility or
stewardship of natural resources.
Business: Business or economic
value of the product or service, its
marketability, cost, and benefits.

I offer the guidelines here to give
you an inside view of how the
awards work and to pique your
interest in attending. I love innovation, have my whole career, and I
think we need to give the creators
among us a big round of applause.
Will you join me?

LARRY HARRISON

Outdoor Retailer Brand
Development Director
WHERE: Four Seasons Ballroom,
Colorado Convention Center
WHEN: Thursday, Jan. 30. Doors
open at 6 p.m. The ceremony
begins at 6:30 p.m.

CO U R T E SY L A R RY H A R R I S O N , CO U R T E SY K I I T E L L Ä

Outdoor Retailer's Larry Harrison
looks back on 70 shows-he's
been to every one-and invites
us all to come celebrate the
continual evolution of this industry.



Outdoor Retailer PreShow - 2020

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2020

Outdoor Retailer PreShow - 2020
Always Innovating
Taking Charge
Future Epic
Big Picture
Marketing
Farewell
Still in the Game
What’s New?
Zones
Venture Out
Events & Education
Digital Solutions
Must See Gear
Trend Watch
Happenings
From the Road
Innovation Awards
Outdoor Retailer PreShow - 2020 - Outdoor Retailer PreShow - 2020
Outdoor Retailer PreShow - 2020 - Cover2
Outdoor Retailer PreShow - 2020 - 1
Outdoor Retailer PreShow - 2020 - 2
Outdoor Retailer PreShow - 2020 - 3
Outdoor Retailer PreShow - 2020 - 4
Outdoor Retailer PreShow - 2020 - 5
Outdoor Retailer PreShow - 2020 - 6
Outdoor Retailer PreShow - 2020 - 7
Outdoor Retailer PreShow - 2020 - 8
Outdoor Retailer PreShow - 2020 - 9
Outdoor Retailer PreShow - 2020 - 10
Outdoor Retailer PreShow - 2020 - 11
Outdoor Retailer PreShow - 2020 - Always Innovating
Outdoor Retailer PreShow - 2020 - 13
Outdoor Retailer PreShow - 2020 - Taking Charge
Outdoor Retailer PreShow - 2020 - 15
Outdoor Retailer PreShow - 2020 - Future Epic
Outdoor Retailer PreShow - 2020 - 17
Outdoor Retailer PreShow - 2020 - Big Picture
Outdoor Retailer PreShow - 2020 - 19
Outdoor Retailer PreShow - 2020 - Marketing
Outdoor Retailer PreShow - 2020 - 21
Outdoor Retailer PreShow - 2020 - Farewell
Outdoor Retailer PreShow - 2020 - 23
Outdoor Retailer PreShow - 2020 - Still in the Game
Outdoor Retailer PreShow - 2020 - 25
Outdoor Retailer PreShow - 2020 - 26
Outdoor Retailer PreShow - 2020 - 27
Outdoor Retailer PreShow - 2020 - What’s New?
Outdoor Retailer PreShow - 2020 - 29
Outdoor Retailer PreShow - 2020 - 30
Outdoor Retailer PreShow - 2020 - 31
Outdoor Retailer PreShow - 2020 - Zones
Outdoor Retailer PreShow - 2020 - 33
Outdoor Retailer PreShow - 2020 - Venture Out
Outdoor Retailer PreShow - 2020 - 35
Outdoor Retailer PreShow - 2020 - Events & Education
Outdoor Retailer PreShow - 2020 - 37
Outdoor Retailer PreShow - 2020 - 38
Outdoor Retailer PreShow - 2020 - 39
Outdoor Retailer PreShow - 2020 - 40
Outdoor Retailer PreShow - 2020 - 41
Outdoor Retailer PreShow - 2020 - 42
Outdoor Retailer PreShow - 2020 - 43
Outdoor Retailer PreShow - 2020 - 44
Outdoor Retailer PreShow - 2020 - 45
Outdoor Retailer PreShow - 2020 - 46
Outdoor Retailer PreShow - 2020 - 47
Outdoor Retailer PreShow - 2020 - 48
Outdoor Retailer PreShow - 2020 - 49
Outdoor Retailer PreShow - 2020 - 50
Outdoor Retailer PreShow - 2020 - 51
Outdoor Retailer PreShow - 2020 - 52
Outdoor Retailer PreShow - 2020 - 53
Outdoor Retailer PreShow - 2020 - Digital Solutions
Outdoor Retailer PreShow - 2020 - 55
Outdoor Retailer PreShow - 2020 - Must See Gear
Outdoor Retailer PreShow - 2020 - 57
Outdoor Retailer PreShow - 2020 - 58
Outdoor Retailer PreShow - 2020 - 59
Outdoor Retailer PreShow - 2020 - Trend Watch
Outdoor Retailer PreShow - 2020 - 61
Outdoor Retailer PreShow - 2020 - 62
Outdoor Retailer PreShow - 2020 - 63
Outdoor Retailer PreShow - 2020 - Happenings
Outdoor Retailer PreShow - 2020 - 65
Outdoor Retailer PreShow - 2020 - 66
Outdoor Retailer PreShow - 2020 - 67
Outdoor Retailer PreShow - 2020 - From the Road
Outdoor Retailer PreShow - 2020 - 69
Outdoor Retailer PreShow - 2020 - 70
Outdoor Retailer PreShow - 2020 - 71
Outdoor Retailer PreShow - 2020 - Innovation Awards
Outdoor Retailer PreShow - 2020 - Cover3
Outdoor Retailer PreShow - 2020 - Cover4
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