Outdoor Retailer PreShow - 2020 - 25

W

hen Greg Stump's
movie The Blizzard of AAHHH's
was released in
1988, it forever changed the sport
of skiing. Centered by Stump's
sarcastic, biting narrative, it took
direct aim at the staid state of
skiing in the U.S., where chairlifts
were more often built for quicker access to existing groomers
than to new terrain. Instead, the
movie took viewers to the no-holdsbarred slopes of Chamonix, France,
where death and danger are a daily
part of the game, while incidentally
helping embed the term "extreme"
into the American lexicon.
Unlike other ski movies of the
time, which seemed more focused
on product placement and tourism
promotion, Blizzard featured three
distinct characters: Mike Hattrup,
Glen Plake, and Scot Schmidt, all
card-carrying ski bums. With their
unique style and personality-Hattrup a joke-cracking former competitive mogul skier from Washington; Plake, whose contagious
laugh and trademark Mohawk are
still recognizable at any mountain;
and Schmidt, whose flawless big air
form seems modeled after a hawk
taking wing-the three ski amigos
touched something deep and personal in the heart of everyone who
ever dreamed of spending a season,
or maybe even an entire lifetime, in
a ski town.
Fans said as much when the
three skiers joined Stump to take
the film on the road for a 30-year
reunion tour last season.
"It's pretty humbling when so
many people come up and say
you changed their life," says Plake
who turned 55 in September.
"And that you still owe them a
college education."
"What's funny is that no [specific] scenes come up, but a lot of people tell us how that movie validated
what they were already thinking,"
says Hattrup, 57. "It helped convince them that it was OK to go
follow their own ski dream."

STAYING RELEVANT

Looking back over 30 years of
skiing, what's most remarkable

is how relevant the three skiers
still are to the sport and, in the
sometimes unfortunate reality
of the risks that alpinism entails,
that all three are still living. Other
ski legends such Doug Coombs,
Shane McConkey, J.P. Auclair,
Sarah Burke, and Andreas Fransson have risen like shooting stars
since Blizzard first hit the screen,
setting their own unique stamp on
the snow before losing their lives
in the mountains.
And while the three have
certainly seen their own close
calls-Plake survived an avalanche
in Nepal that killed eight other
mountaineers in 2012 and Hattrup broke his neck catching air in
a bike park in 2018-they have not
only stayed current in snowsports,
but they have all continued to
drive its evolution.
"Trying to answer why we're still
here and someone like Coombs
isn't is as big as trying to define the
meaning of life," says Schmidt, 58.
"In skiing, you have to make a lot
of decisions, and the main thing
for me is making sure I never ski
out of control. Which is funny, because I'm skiing faster now than I
ever have, but the equipment is so

Scot Schmidt and
Mike Hattrup eye a
line in Chamonix.

Filming in the
'80s meant neon
skiwear and
rear-entry boots.

"THE THREE OF US MIGHT HAVE BEEN
GIVEN THE GOLDEN TICKET IN TERMS
OF SKI JOBS, BUT THERE ARE LOTS OF
OTHER PAID SKI JOBS TO BE HAD. IT'S UP
TO EVERYONE TO MAKE THEIR OWN MAP."
- GLEN PLAKE

much better that it's possible."
One of his secrets to staying
relevant, Schmidt says, is building strong relationships and then
sticking with them. Decades ago,
he walked the floor of this trade
show trying to convince exhibitors
that freeskiing was something
worth supporting-something that
he says would have been an even
tougher pitch if it weren't for the
advent of snowboarding.
Schmidt has been under
contract with The North Face for

nearly 40 years and with Stöckli
for 15. As ski ambassador at Montana's exclusive Yellowstone Club,
he'll be featured this season as one
of the "Founding Fathers of Freestyle" in a new Montana Legends
of Yellowstone campaign.
"Early on, I felt like I wanted to
make a lifelong career out of this,
and I really tried hard not to jump
around in the industry to help
make that happen," Schmidt says.
"I knew it was important to stay
true to myself, and my vision."

A GUIDING FORCE

Plake recently celebrated his 30th
anniversary with Leki, and for
nearly a decade has worked with
Elan. Legendary for his desire to
share the sport with everyone, especially through RG2, his learn-toski foundation for aspiring guides
in countries like Ecuador and
Peru, Plake is also a PSIA Level III
Alpine instructor and examiner,
helping certify snowsports' next
generation. In fact, he was featured
in Timeless, this year's Warren
Miller movie, skiing with a pair
of PSIA instructors and Mustang
Powder in the Monashees.
"I've always believed that you
have to be involved to evolve,"
Plake says. "And I think because
of my level of curiosity I have
been able to evolve over the years.
I continue to find beauty in every
aspect of the sport and try to be
on snow as much as possible.
The other day I was inspired by

OUTDOOR + SNOW SHOW 2020

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25



Outdoor Retailer PreShow - 2020

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2020

Outdoor Retailer PreShow - 2020
Always Innovating
Taking Charge
Future Epic
Big Picture
Marketing
Farewell
Still in the Game
What’s New?
Zones
Venture Out
Events & Education
Digital Solutions
Must See Gear
Trend Watch
Happenings
From the Road
Innovation Awards
Outdoor Retailer PreShow - 2020 - Outdoor Retailer PreShow - 2020
Outdoor Retailer PreShow - 2020 - Cover2
Outdoor Retailer PreShow - 2020 - 1
Outdoor Retailer PreShow - 2020 - 2
Outdoor Retailer PreShow - 2020 - 3
Outdoor Retailer PreShow - 2020 - 4
Outdoor Retailer PreShow - 2020 - 5
Outdoor Retailer PreShow - 2020 - 6
Outdoor Retailer PreShow - 2020 - 7
Outdoor Retailer PreShow - 2020 - 8
Outdoor Retailer PreShow - 2020 - 9
Outdoor Retailer PreShow - 2020 - 10
Outdoor Retailer PreShow - 2020 - 11
Outdoor Retailer PreShow - 2020 - Always Innovating
Outdoor Retailer PreShow - 2020 - 13
Outdoor Retailer PreShow - 2020 - Taking Charge
Outdoor Retailer PreShow - 2020 - 15
Outdoor Retailer PreShow - 2020 - Future Epic
Outdoor Retailer PreShow - 2020 - 17
Outdoor Retailer PreShow - 2020 - Big Picture
Outdoor Retailer PreShow - 2020 - 19
Outdoor Retailer PreShow - 2020 - Marketing
Outdoor Retailer PreShow - 2020 - 21
Outdoor Retailer PreShow - 2020 - Farewell
Outdoor Retailer PreShow - 2020 - 23
Outdoor Retailer PreShow - 2020 - Still in the Game
Outdoor Retailer PreShow - 2020 - 25
Outdoor Retailer PreShow - 2020 - 26
Outdoor Retailer PreShow - 2020 - 27
Outdoor Retailer PreShow - 2020 - What’s New?
Outdoor Retailer PreShow - 2020 - 29
Outdoor Retailer PreShow - 2020 - 30
Outdoor Retailer PreShow - 2020 - 31
Outdoor Retailer PreShow - 2020 - Zones
Outdoor Retailer PreShow - 2020 - 33
Outdoor Retailer PreShow - 2020 - Venture Out
Outdoor Retailer PreShow - 2020 - 35
Outdoor Retailer PreShow - 2020 - Events & Education
Outdoor Retailer PreShow - 2020 - 37
Outdoor Retailer PreShow - 2020 - 38
Outdoor Retailer PreShow - 2020 - 39
Outdoor Retailer PreShow - 2020 - 40
Outdoor Retailer PreShow - 2020 - 41
Outdoor Retailer PreShow - 2020 - 42
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Outdoor Retailer PreShow - 2020 - Digital Solutions
Outdoor Retailer PreShow - 2020 - 55
Outdoor Retailer PreShow - 2020 - Must See Gear
Outdoor Retailer PreShow - 2020 - 57
Outdoor Retailer PreShow - 2020 - 58
Outdoor Retailer PreShow - 2020 - 59
Outdoor Retailer PreShow - 2020 - Trend Watch
Outdoor Retailer PreShow - 2020 - 61
Outdoor Retailer PreShow - 2020 - 62
Outdoor Retailer PreShow - 2020 - 63
Outdoor Retailer PreShow - 2020 - Happenings
Outdoor Retailer PreShow - 2020 - 65
Outdoor Retailer PreShow - 2020 - 66
Outdoor Retailer PreShow - 2020 - 67
Outdoor Retailer PreShow - 2020 - From the Road
Outdoor Retailer PreShow - 2020 - 69
Outdoor Retailer PreShow - 2020 - 70
Outdoor Retailer PreShow - 2020 - 71
Outdoor Retailer PreShow - 2020 - Innovation Awards
Outdoor Retailer PreShow - 2020 - Cover3
Outdoor Retailer PreShow - 2020 - Cover4
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