Outdoor Retailer PreShow - 2020 - 32

Outdoor + Snow Show 2020
I N F O

IN THE ZONES

Be sure to visit these
happening focused areas
sprinkled throughout the
Outdoor + Snow Show
floor this January.
THE CAMP

LOCATION: UPPER LEVEL,
BOOTH 55117-UL
The Camp provides elevated education
on the show floor-from the latest issues retail shops are facing to industry
trends. The Camp will focus on the stories, products, trends, and people who
help drive traffic to retailers. It serves
up daily education to inspire fresh ways
of thinking and selling outdoor products year-round. Grab a cup of joe from
Generous Coffee while you're here.
Don't miss: Digital marketing and
Amazon experts. Sustainable business
practices and ways to boost revenue
and build community. Live gear review
sessions on Days 1 and 2 at 11 a.m. with
GearJunkie and Gear Patrol. Happy Hour
on Days 1 and 2 from 4:30 to 6 p.m.

CBD + WELLNESS

LOCATION: UPPER LEVEL,
BOOTH 57028-UL
The CBD category is booming, and top
brands are exhibiting at the Show. Find
new manufacturers and new products
in the CBD, wellness, and consumable
categories. See page 48 for more.
Don't miss: Education opportunities to
learn about this growing segment and
products to expand your store offerings.

THE DAILY

LOCATION: UPPER LEVEL,
BOOTH 51001-UL
This happening booth is the on-site hub
for Outdoor + Snow Show's official publication. Connect with the team behind
The Daily and stay up-to-date on the
biggest stories of the Show.
Don't miss: See the stories of the Show
come to life. Meet the storytellers and

photographers on The Daily team and
see video and portrait photography
shot live on the show floor.

LUXE

LOCATION: UPPER LEVEL,
BOOTH 51045-UL
Interested in bringing premium and
luxury snow and outdoor apparel into
your store? Head to LUXE to see highclass brands and products.
Don't miss: Premium apparel and accessories. Inspiration and merchandising ideas at the mannequin display.

MADE IN AMERICA

LOCATION: STREET LEVEL,
NEXT TO REGISTRATION
In recognition of the growing interest
in domestic manufacturing, the Made
in America Product Showcase features
products from American manufacturers. This is the place to discover
products produced domestically and
show your support for brands choosing
to manufacture here in the U.S.
Don't miss: Top American-made products. Innovative merchandising ideas.

OVERLAND EXPERIENCE
CURATED BY OVERLAND
JOURNAL

LOCATION: UPPER LEVEL,
BOOTH 32087-UL
Overlanding has found a home on the
show floor. Learn, network, and explore
the overland merchandising story, plus
discover the brands and gear that will
take you off the grid for an overland
journey. See page 49 for more.
Don't miss: Opportunities to discover
the overland audience, how to bring
overland into your store, and the types
of products that bridge the gap. An
overland vehicle will be on display.

OUTDOOR SOCIAL CLUB

LOCATION: STREET LEVEL, LOBBY F
Connect, network, or just hang out
in this gathering space with comfy
couches and chairs. The Outdoor Social
Club is home to the Healthy Happy
Hour and a hot chocolate toast on Day

Get off the
grid at the
Overland
Experience.

/ OUTDOOR + SNOW SHOW 2020

Conduct business
casual at the Outdoor Social Club.
3 for National Hot Chocolate Day. Snap
a photo at the Outdoor Social Club's
social media activation wall and tag it
with #OSC #WeAreOUTDOOR.
Don't miss: The Mingler, the show kickoff party on Night 0 (Jan. 28, 4-6 p.m.)
and Healthy Happy Hours on Days 1 and
2 (4:30-6 p.m.). See page 36.

& Development program demonstrate
how to upcycle scrap materials into
functional and beautiful designs.
Don't miss: Learn about the power of
upcycling and grab an upcycled neck
gaiter or goggle bag while you're there.

THE RANGER STATION
@ VENTURE OUT

LOCATION: LOWER LEVEL, 1014-LL
Discover the color and design trends for
the upcoming season or just get some
work done. Curated by Promostyl.

LOCATION: STREET LEVEL,
BOOTH VO323-SL
The RANGER Station is the community
hub at Venture Out, including education
focused on trends and consumers in the
modern outdoor movement, which has
evolved since this area first launched. The
RANGER Station offers daily education,
workshops, trend updates, artist activations, merchandising displays, and good
conversation. It's all about community.
Don't miss: Daily education. Free
breakfast burritos at 9 a.m. on Day 2.
Community, art, coffee, and workshops

SOURCE

LOCATION: LOWER LEVEL
SOURCE hosts hundreds of raw material suppliers that bring the latest
innovations, technologies, industrial
designs, and trends to the outdoor
industry. It's the place for designers,
R&D, and sourcing teams from the outdoor, fashion, and technology industries to find materials and inspiration
for products that exist only as ideas.
Alongside the latest finished goods,
the raw materials in SOURCE are even
further ahead of the game.
Don't miss: New Fabric Boards showcase
the latest fabrics focused on specific material functions, including moisture-wicking, sustainability, and breathability. New
trend and inspiration walls and community space. New morning meet-up for
designers and suppliers from 9 to 10 a.m.
at the Trend + Design Center.

TEXTILE REPURPOSING
STATION

LOCATION: STREET LEVEL,
BOOTH 24147-SL
Student designers from Utah State
University's Outdoor Product Design

TREND BOARDS &
COMMUNITY AREA

TREND + DESIGN CENTER

LOCATION: LOWER LEVEL,
BOOTH 5019-LL
This is the place for all things design.
Located within the SOURCE zone, the
Trend + Design Center is where this
community gathers to hear what's next.
From trend forecasting and sustainable
practices to discussions on industrial
design and materials innovation, the
Trend + Design Center anchors the
supplier story at the Show and serves
the design audience with compelling
education and networking events.
Don't miss: New approaches to material
sustainability. NPD's in-depth look at
new ways to promote growth through
evolution, transformation, and innovation. A session on turning to nature for
color inspiration with Laurie Pressman
from Pantone (see page 37).

UPCYCLE STATION
BY ELEMENT

LOCATION: STREET LEVEL,
VENTURE OUT
Element and RE/UP have partnered to
give new life to discarded waste. Come
snag a custom air-brushed tee from New
York City-based artist Lamour Supreme
and learn about the power of upcycling.

VENTURE OUT

LOCATION: STREET LEVEL,
NEXT TO BELLCO THEATRE
Venture Out is a focused area where
retailers can discover modern outdoor
trends and better understand how the
definition of "outdoor" is evolving.
Don't miss: See page 34 for more, including a list of exhibiting brands.

S COT T M A R T I N ( X 2 )

S H O W

Outdoor Retailer PreShow - 2020

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