Outdoor Retailer PreShow - 2020 - 36

Outdoor + Snow Show 2020
I N F O

Events &
Education

The show calendar is
packed with inspirational
panels and thought-provoking speakers. Plan
your days around these
events and be sure to
check the online schedule
as it's constantly evolving.
MONDAY, JANUARY 27, 2020

@
OIA Sustainability Working Group
Jan. 27-28, 9 a.m.-5 p.m., The Studio
Loft, Kevin Taylor, 908 14th St., Denver

OIA's Sustainability Working Group
wants to make environmental and social best practices in the supply chain
a core value in the outdoor industry.
Jan. 27-28, just prior to Outdoor +
Snow Show, will be dedicated to
sustainability training and meetings,
focused at identifying and scaling
best practices in outdoor industry
supply chains. Please join us for an
education-packed and fun-filled two
days. Go to outdoorindustry.org to
register; the deadline is Jan. 10.
TUESDAY, JANUARY 28, 2020

@
SIA Industry + Intelligence
Jan. 28-31, Street Level, MR400's
Kicking off the day before the Show
begins at the Colorado Convention
Center, SIA's Industry + Intelligence
is four days of conversations, panel
discussions, and keynotes with some
of the most powerful and inspiring
speakers on topics pertinent to our
industry and your business.
Establishing Your Restricted
Substances List (RSL) Program
8 a.m.-12 p.m., Studio Loft, Kevin Taylor
Opera House
For many brands, "chemicals management" begins and ends with the
selection of the A1:F86 Restricted
Substances List (RSL), which limits

LATE SCRATCHES AND
LAST-MINUTE ADDITIONS

Stay up to date! The Outdoor + Snow
Show schedule is subject to change
and will be updated continually from
now until the Show kicks off in January. Access the full schedule at outdoorretailer.com/events or /education.

or bans certain chemicals in finished
products. Yet without a system to
communicate this list to suppliers,
strategically assess materials, and
identify emerging risks, brands have
little ability to ensure compliance
to their RSL and regulatory requirements and that their finished products are safe for the end customer.
Establishing a system for RSL implementation and identifying opportunities to move beyond compliance
are important steps in building an
effective chemicals management program. If your brand is looking to get
started or further develop your RSL
program, this session will provide you
the step-by-step guidance, access
to experts, and an understanding of
industry tools that will support this
critical stride for your brand.
China in the Age of Trade Tariffs:
eCommerce Direct to Consumer
Market Entry Stories and Strategies
10:30-11:30 a.m., MR405
This workshop will answer questions
about how to market, convert, and fulfill direct to consumers in China. Why
cross-border eCommerce in China?
What are Chinese consumers buying
direct in the categories of winter lifestyle brands in apparel, accessories,
and equipment? What are the real
costs associated with launching in China? What are some immediate things
you can do to set up your social media
channels in China? Speakers: Chinese
internet pioneer Jeff Unze, BorderX
Lab; former U.S. diplomat Joshua
Halpern, Getting to Global Initiative.
Using Real Time Data to Measure
and Optimize the Effectiveness of
your Sports Marketing Content
10:30-11:30 a.m., MR406
The world of sponsorship is evolving to
a performance-based model that requires real-time data. Traditional media
like TV and print are dwarfed by digital
content consumption for outdoor sport
ambassadors. Today, outdoor brands
are behind mainstream brands when
it comes to measuring and optimizing the value of the content from
influencers and events on digital and
social media. Athletes are their own
large-scale media outlets with unique
audiences, which they're leveraging to
drive exponential value for their brand
partners compared to traditional paid
media. Speaker: Scott Tilton, CEO of
Hookit, a sports sponsorship analytics
and valuation platform.
SIA Keynote Lunch and Industry Discussion: New Consumer Experience
11:30 a.m.-1 p.m., MR401
Today's consumers want what they

/ OUTDOOR + SNOW SHOW 2020

want and want it when they want it.
According to a 2018 study, 74% of
Americans prioritize experiences over
products and eight out of every 10
outdoor participants want to try a
new outdoor activity. Fortunately, the
outdoor industry-from snowsports
to boating, hiking to hunting, and
biking to RVing-has some of the best
experiences to offer. Our challenge is
to remove self-imposed barriers and
connect consumers with the opportunities to experience outdoor adventures.
This panel will explore the challenges of
working together to promote an experience-based, year-round, cross-sector
outdoor economy. Panelists will share
insights on creating frictionless experiences and how they work with unlikely
allies to bring more people into the
outdoors. The panel will also address
the work the industry still needs to do
to remove barriers preventing consumers from participating in outdoor
activities. Panelists: Jenn Dice, PeopleForBikes; Karen Redfern, Go RVing;
Jessica Wahl, Outdoor Recreation
Roundtable.

Beyond Price: How Brands Can
Beat e-Commerce Giants at Their
Own Game
1-2 p.m., MR405
There are five key areas that make
Amazon, Walmart, Target, and other
eCommerce giants successful: high
product availability (no stock-outs),
quick and free delivery (next day),
same-day pickup (click-and-collect),
easy returns (many locations, any
time), and price. Most brands can
and do compete on the last element:
price. However, without playing
a "race to the bottom" game, the
other four areas are ways to maintain
margin and create lifelong fans. This
presentation explores why major
eCommerce sites are so successful.
Ruben Martin, co-founder of Quivers, will review the major steps those
giants have taken and where they are
headed. The presentation will cover
what brands can do to position themselves well in this new commerce
world by leveraging what most of
them already have: brick-and-mortar
retailer relationships.

MIX AND MINGLE

Start your show right by connecting with fellow industry peers.
Hobnob with media, meet new reps, and commiserate with retailers from
around the country as you gear up for Outdoor + Snow Show and nosh free
eats and drinks at The Mingler, which will be held on Jan. 28 in the Colorado
Convention Center Lobby, from 4 to 6 p.m. Kick off the Show by sharing the
best practices that are making our industry even better.
It's all hosted by an actual mingler: Sarah Schuster, attendee relations manager for Outdoor Retailer, will be working the room to connect brands, buyers, and
retailers. "She's a master at pulling off acts of meaningful networking," says Chris
Sears, a fellow attendee relations manager for Outdoor Retailer. -Tracy Ross

@ DON'T MISS

L AU R E N DA N I L E K

S H O W

http://www.outdoorindustry.org http://outdoorretailer.com/events http://outdoorretailer.com/events

Outdoor Retailer PreShow - 2020

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