Outdoor Retailer PreShow - 2020 - 41

Five Quick Wins to Kick-Start Your
Sustainability Strategy (With New Insights!)
2:30-3:30 p.m., Trend + Design Center (5019-LL)
Sustainability can feel like a long, slow journey
with few rewarding views in sight-unless, you're
equipped with a map of the landscape, a focused
strategy, and the right resources. Despite most
brands having limited-to-no dedicated sustainability staff, not taking action won't be an option
for long given the growing trends of consumers,
retailers, and nonprofits expecting responsible
products, transparent supply chains, and a unique
point of view. In order to keep up, and even get
ahead, there are simple steps brands can take
now regardless of size or resource constraints.
Come gather insight from peers who attended
the OIA Sustainability Boot Camp in June as they
discuss these steps, their strategies, and quick
wins that will get you ahead of the curve. Speaker: Jessie Curry, Outdoor Industry Association.
Marketing Socially Responsible Purchasing in the
Outdoor Industry: Tread Boldly, Tread Lightly
2:30-3:30 p.m., The Camp (55117-UL)
Why do some brands and retailers hide their
socially responsible efforts from their customers? In a crowded field, how do you ensure your
message is heard and good work honored? How
can retailers ensure they benefit from a brand's
efforts? This session will explore the questions
we need to ask to ensure we get it right through
the example of Benefit Corporation Certification.
Attendees will gain insights into current marketing trends and be able to apply them to their
brands and retail operations. Moderator: Scott
Borden, director of the Outdoor Industry MBA
program at Western Colorado University.
At the Core of Omnichannel: The Shopper
3:30-4:30 p.m., MR405
Empowering business channels by bridging the
gap between online shopping and physical retail
experience. From shopper-facing solutions, to
business intelligence and data, we will enlighten
the audience with examples of technology that
deliver channel efficiencies and stimulate ROI.
Locally and partners will present a compelling
story of how today's technology, from page load
to data lake, can strengthen the ecosystem of an
industry. Speaker: Teddy Schiavoni, global VP of
business development for locally.com.
The Modern Outdoor Movement
3:30-4:30p.m., The RANGER Station (VO323-SL)
How has the outdoor industry evolved since the
launch of Venture Out? Join us for this panel
discussion featuring emerging and established
brands who've played a key role in shaping the
modern outdoor movement.
Moisture Management:
The Importance of Staying Dry
3:30-4:30 p.m., Trend + Design Center (5019-LL)
Dr. Jason (Jun-Yan) Hu, a textile expert and
inventor, will share his perspectives on the
importance of staying dry and the emergence
of One-way Transfer Capability (OWTC) textiles
with regard to moisture management and staying warm during winter activities. During this dis-

cussion, Dr. Hu will share details around available
testing methods such as AATCC 195 and provide
further understanding on available test methods
that can provide meaningful insights on how
brands can help eliminate moisture from the skin
with baselayer textiles keeping users dry and
comfortable. Stay after the session for happy
hour and good conversation!
Why Sell B2C When B2B is Over 6x the
Opportunity Size?
3:30-4:30 p.m., The Camp (55117-UL)
Did you know that B2B eCommerce is a
$23.9 trillion (yes, that's trillion with a "T")
market opportunity? Businesses are taking
advantage of alibaba.com's platform to reach
10 million active buyers around the world-
and around the corner. Join this interactive
discussion to hear how you can differentiate
your business and product from the competition and find success. Speaker: Jonah Mandel, director of customer success at alibaba.
com North America B2B.
Celebrate the Modern Outdoor Movement
4:30-6 p.m., The RANGER Station (VO323-SL)
Come celebrate the new Venture Out and the
modern outdoor movement. It's all about community and moving forward together!
Happy Hour with Alibaba
4:30-6 p.m., The Camp (55117-UL)
Join Jonah Mandel after "Why Sell B2C?" to
continue the conversation over free drinks at
The Camp.
Happy Hour with TurboDry
4:30-6 p.m., Trend & Design Center (5019-LL)
Join Dr. Jason Hu after the "Moisture Management: The Importance of Staying Dry" session
for free drinks and good conversation.
Healthy Happy Hour
Outdoor Social Club (20267-SL)
End a busy day on the right foot: Head to the
Outdoor Social Club for a substance-free happy
hour and enjoy a DJ, conversation, and nonalcoholic beverages with your industry friends!

@
The Night 1 Industry Party
6-8 p.m., Parking lot at 14th & California,
across from the convention center
Save the date for a celebratory kick-off on
Night 1 of the Show!

THURSDAY, JANUARY 30, 2020

@
The Conservation Alliance Breakfast
7-9 a.m., The Hyatt Regency Denver, Level 4,
Capitol Ballroom
Join the Conservation Alliance for a keynote
breakfast titled "A Refuge at Risk: Fighting for
Human Rights, Climate Justice, and Unmatched
Adventure in the Arctic National Wildlife
Refuge." The presentation will be headlined
by Gwich'in Elder Lorraine Netro, journalist

OUTDOOR + SNOW SHOW 2020

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https://www.gore-tex.com/ http://www.locally.com

Outdoor Retailer PreShow - 2020

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2020

Outdoor Retailer PreShow - 2020
Always Innovating
Taking Charge
Future Epic
Big Picture
Marketing
Farewell
Still in the Game
What’s New?
Zones
Venture Out
Events & Education
Digital Solutions
Must See Gear
Trend Watch
Happenings
From the Road
Innovation Awards
Outdoor Retailer PreShow - 2020 - Outdoor Retailer PreShow - 2020
Outdoor Retailer PreShow - 2020 - Cover2
Outdoor Retailer PreShow - 2020 - 1
Outdoor Retailer PreShow - 2020 - 2
Outdoor Retailer PreShow - 2020 - 3
Outdoor Retailer PreShow - 2020 - 4
Outdoor Retailer PreShow - 2020 - 5
Outdoor Retailer PreShow - 2020 - 6
Outdoor Retailer PreShow - 2020 - 7
Outdoor Retailer PreShow - 2020 - 8
Outdoor Retailer PreShow - 2020 - 9
Outdoor Retailer PreShow - 2020 - 10
Outdoor Retailer PreShow - 2020 - 11
Outdoor Retailer PreShow - 2020 - Always Innovating
Outdoor Retailer PreShow - 2020 - 13
Outdoor Retailer PreShow - 2020 - Taking Charge
Outdoor Retailer PreShow - 2020 - 15
Outdoor Retailer PreShow - 2020 - Future Epic
Outdoor Retailer PreShow - 2020 - 17
Outdoor Retailer PreShow - 2020 - Big Picture
Outdoor Retailer PreShow - 2020 - 19
Outdoor Retailer PreShow - 2020 - Marketing
Outdoor Retailer PreShow - 2020 - 21
Outdoor Retailer PreShow - 2020 - Farewell
Outdoor Retailer PreShow - 2020 - 23
Outdoor Retailer PreShow - 2020 - Still in the Game
Outdoor Retailer PreShow - 2020 - 25
Outdoor Retailer PreShow - 2020 - 26
Outdoor Retailer PreShow - 2020 - 27
Outdoor Retailer PreShow - 2020 - What’s New?
Outdoor Retailer PreShow - 2020 - 29
Outdoor Retailer PreShow - 2020 - 30
Outdoor Retailer PreShow - 2020 - 31
Outdoor Retailer PreShow - 2020 - Zones
Outdoor Retailer PreShow - 2020 - 33
Outdoor Retailer PreShow - 2020 - Venture Out
Outdoor Retailer PreShow - 2020 - 35
Outdoor Retailer PreShow - 2020 - Events & Education
Outdoor Retailer PreShow - 2020 - 37
Outdoor Retailer PreShow - 2020 - 38
Outdoor Retailer PreShow - 2020 - 39
Outdoor Retailer PreShow - 2020 - 40
Outdoor Retailer PreShow - 2020 - 41
Outdoor Retailer PreShow - 2020 - 42
Outdoor Retailer PreShow - 2020 - 43
Outdoor Retailer PreShow - 2020 - 44
Outdoor Retailer PreShow - 2020 - 45
Outdoor Retailer PreShow - 2020 - 46
Outdoor Retailer PreShow - 2020 - 47
Outdoor Retailer PreShow - 2020 - 48
Outdoor Retailer PreShow - 2020 - 49
Outdoor Retailer PreShow - 2020 - 50
Outdoor Retailer PreShow - 2020 - 51
Outdoor Retailer PreShow - 2020 - 52
Outdoor Retailer PreShow - 2020 - 53
Outdoor Retailer PreShow - 2020 - Digital Solutions
Outdoor Retailer PreShow - 2020 - 55
Outdoor Retailer PreShow - 2020 - Must See Gear
Outdoor Retailer PreShow - 2020 - 57
Outdoor Retailer PreShow - 2020 - 58
Outdoor Retailer PreShow - 2020 - 59
Outdoor Retailer PreShow - 2020 - Trend Watch
Outdoor Retailer PreShow - 2020 - 61
Outdoor Retailer PreShow - 2020 - 62
Outdoor Retailer PreShow - 2020 - 63
Outdoor Retailer PreShow - 2020 - Happenings
Outdoor Retailer PreShow - 2020 - 65
Outdoor Retailer PreShow - 2020 - 66
Outdoor Retailer PreShow - 2020 - 67
Outdoor Retailer PreShow - 2020 - From the Road
Outdoor Retailer PreShow - 2020 - 69
Outdoor Retailer PreShow - 2020 - 70
Outdoor Retailer PreShow - 2020 - 71
Outdoor Retailer PreShow - 2020 - Innovation Awards
Outdoor Retailer PreShow - 2020 - Cover3
Outdoor Retailer PreShow - 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com