Outdoor Retailer PreShow - 2020 - 42

Outdoor + Snow Show 2020
I N F O

THE NEW SUSTAINABILITY

A thought leader and scientist share wisdom on innovative approaches to
materials and design.
Designers, material engineers, marketers, and anyone in material procurement
should attend Dr. Gayatri Keskar's discussion, "New Approaches to Material
Sustainability." Why? "The outdoor industry can do a better job at designing
for manufacturing rather than manufacturing for design," says Keskar, head of
research for Material ConneXion, a leading materials-driven design platform.
Keskar earned a Ph.D. in materials science and engineering from Clemson
University, and she holds numerous patents for next-gen materials. Start-ups
and Fortune 500 companies from Hunter Douglas to Estee Lauder tap Keskar as a technical advisor on materials. Her session at the Show will offer case
studies on how Material ConneXion
partners with the most innovative
brands in the world to create better
products and experiences through
smart materials and design thinking.
Keskar will break down what her
team of scientists and experts have
learned about disrupting the design
industry and changing the way
materials are sourced, specified, and
applied. Attendees will walk away
with context and a richer viewpoint
on why the material choices brands
make as part of their work are just as
important as the designs they imagine. The session will be held in the
Trend + Design Center from 2:30 to
3:30 p.m. on Jan. 30. -T.R.

Maia Wikler, and climber Tommy
Caldwell. Netro, from the Vuntut
Gwitch'in First Nation in Old Crow, is
an advocate for the protection and
conservation of Sacred Lands and
the calving grounds of the Porcupine
Caribou Herd. Wikler is an anthropologist, climate justice organizer, and
writer whose work has appeared in
Teen Vogue and Vice. As a member
of The North Face New Explorers
Arctic Expedition, Wikler journeyed
to the Arctic Wildlife Refuge to
report the impacts of the ongoing
environmental and human rights
crisis from the fossil fuel industry
and climate change. Caldwell is a
father, climate activist, and professional rock climber. In 2019, Caldwell
took a life-changing trip to the Arctic
National Wildlife Refuge.

@
NPD Breakfast: U.S. Retail and
Consumer Trend Presentation
7-9 a.m., Street Level, MR401
Join NPD's Julia Day and Matt Powell for breakfast and see where the
marketplace is going and what your
customers are thinking. This popular
presentation will help you understand
current market trends and dynamics,

explore who is coming into your stores,
and discover what drives them there.
Get a winning advantage with a clear
view of exactly what's happening in
outdoor consumer shopping trends.
Hangover Breakfast
9-10 a.m., The RANGER Station
(VO323-SL)
After going big on Night 1, head to
Venture Out for breakfast burritos
and coffee to get recharged for the
day ahead.
How to Create a Rental Program and
Boost Revenue
9-10 a.m., The Camp (55117-UL)
Dive into an overview of the outdoor
gear rental market, which is growing
at a rate of 24% per year. Understand
the basic necessities for building a
rental program within your shop. We
will also offer tips to improve your
rental processes, from prepping the
gear to managing it efficiently. This
will be a panel of retailers who have
established rental programs and want
to share their advice. Moderated by
Justine Barone, Founder of Gearo.
The Tariff Impact on IP: Five Strategic IP Considerations for Outdoor

/ OUTDOOR + SNOW SHOW 2020

Brands in the Current Global Trade
Environment
9-10 a.m., MR405
With new tariffs for the U.S. outdoor
industry expected to be as much as
$1.5 billion monthly, outdoor brands
must consider various business
strategies, like manufacturing and
supply chain options, to mitigate the
rising costs to their bottom lines.
It is critical for outdoor brands to
assess the tariff impact on their IP
strategies and goals. This panel will
discuss the IP opportunities and risks
that brands should consider as part
of their overall business strategy in
response to the current global trade
and tariff landscape. The panel will
highlight five practical takeaways on
how to successfully leverage these
opportunities and manage risks
involving IP enforcement, IP portfolio
development, IP due diligence, and
IP collaborations. Speaker: Aaron
Parker, intellectual property lawyer at
Finnegan, LLP.
Buddy Program
10-11 a.m., Outdoor Retailer Flag in the
Foyer
New to Outdoor Retailer or just
want a fresh set of eyes on Outdoor
+ Snow Show? Meet at the Outdoor
Retailer Flag in the lobby at 10 a.m. to
join the Buddy Program and shop the
floor with another retailer or designer.
Fall/Winter 2021 Sport and Street
10-11 a.m., Trend + Design Center
(5019-LL)
This engaging session, presented by
Promostyl, will take you through the
market, color, and design trends for
the upcoming season.
Outdoor Disruptors
10-11 a.m., The RANGER Station
(VO323-SL)
How have start-ups utilized innovation and technology to disrupt the
outdoor industry? We'll talk to brands
and retailers changing the game
by harnessing the power of crowdfunding, crowdsourcing, and unique
business models.
Protecting Our Natural Advantage:
Outdoor & Travel Industries Unite to
Address Overcrowding on Public Lands
10-11 a.m., MR405
Visits to U.S. national parks between
2008 and 2018 climbed by more
than 43 million. Other public lands
like national forests are also seeing
increased visitation. As outdoorists,
we are stoked to see more people
appreciating and loving our public
lands, and we know that increased
visitation both helps to grow the

outdoor recreation economy and
improve the health and wellness of
individuals. But visitor increases can
also present challenges that could
begin to discourage outdoor recreation, such as facility maintenance
costs, traffic congestion, overcrowded trails, lack of access to visitor services, and demand for more trails and
new camping access. The outdoor
and travel industries share a vested
interest in the smart management
of tourism growth on public lands.
They are also uniquely positioned
to encourage responsible visitation
and to advocate for state and federal
policies and funding that support the
proper maintenance, protection, and
access of our public lands through
federal efforts like the Restore Our
Parks Act, SOAR Act, Recreation Not
Redtape Act, and dedicated statewide funding for conservation. Join
us to learn emerging ideas in managing the issue of overcrowding and
how to advocate for the right kind
of change. Presenters: Cathy Ritter,
Colorado Tourism Office; Caroleann
Ouellette, Maine Office of Outdoor
Recreation, Bob Ratcliff, National Park
Service; Taldi Harrison, REI. Moderator: Patricia Rojas-Ungar, Outdoor
Industry Association.
Unlock the Digital Growth Your Brand
Deserves
10-11 a.m., The Camp (55117-UL)
Today, once-mighty global retailers
struggle for survival while digital-natives struggle to keep up with
exploding demand. Online stores
are going brick-and-mortar while
brick-and-mortar retailers are headed
online. Every day seems to bring a
new slew of technologies you need
to adopt. How do you make sense of
it all? Most importantly, how do you
ensure your brand is equipped to succeed in this new world? Data-driven
growth expert Kelly Ramirez, founder
and CEO of Prismatic, and inbound
content expert Brian Hennessy, CEO
of Talkoot, break down the art and
science behind high-converting
eCommerce sites. They'll outline
the core fundamentals of successful
online retail and leave you with a
handful of actions you can take right
now to kickstart growth in your own
digital channel.
All Results, No Budget: Making the
Most of Your Depleted Marketing
Resources
11 a.m.-12 p.m., MR405
No matter how large or small your
marketing team and budget are, most
outdoor industry marketing leaders
find themselves at least one employ-

CO U R T E SY O F G AYAT R I K E S KA R

S H O W

Outdoor Retailer PreShow - 2020

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2020