Outdoor Retailer PreShow - 2020 - 47

the planet and are especially vulnerable to climate change. How will
changing temperatures, rising seas,
and new fire regimes impact our
national parks, and what can we do
about it? Join Parks Project as we discuss the future of parks in a changing
climate with the scientists, leaders,
policy advocates, and artists working
in the field to save our national treasures. The panel will be followed by
a special happy hour benefiting the
Rocky Mountain Conservancy.
Triple Black Diamond Brand Strategies: Harnessing the Power of Copyrights, Trademarks, and Patents to
Deliver the Value Your Brand Deserves
3:30-4:30 p.m., MR405
You've put in the blood, sweat, tears,
and time to innovate and nurture your
brand forward along the trail leading
to the peak of market dominance. But
you'll need more than hiking boots
because that trail is marred by the
variable terrain of competition-both
from legitimate brands competing for
market share and those who would
seek to dilute your brand's value
through confusingly similar products,
messaging, or outright copying and
knock-offs. This program, led by Josh
Reisberg, an intellectual property
litigation attorney at Axinn, Veltrop
& Harkrider LLP, will teach you about
the diverse set of legal tools available
to every company marketing a product in the U.S. and how to use those
tools as part of a comprehensive intellectual property strategy to deliver
and maintain brand value, giving you
a guide for clearing the obstacles on
the trail toward market dominance.
Refuel and Recharge: How To Take
Your Business to the Next Level
3:30-4:30 p.m., The Camp (55117-UL)
Come unwind, rejuvenate, and get
re-energized with PayPal Credit. For
retailers and business owners, it's
more important than ever to create
the head space and maintain the
energy necessary to deliver maximum value to customers. Join us for a
recharge break to help you get more
done at the Show and learn how PayPal Credit can help you grow sales by
offering your customers a frictionless
way to pay for the items they love
over time. Take a moment for yourself
to enjoy mini massages, oxygen, and
coffee, all followed by a happy hour.
Refuel and Recharge: Happy Hour!
4:30-6 p.m., The Camp (55117-UL)
Presented by PayPal Credit, enjoy a
rejuvenating happy hour to recharge
and maximize your show. Hobnob
with friends and colleagues after a

big day. Healthy Happy Hour
Outdoor Social Club (20267-SL)

End a busy day on the right foot-
head to the Outdoor Social Club for
a substance-free happy hour and
enjoy conversation and nonalcoholic beverages with your industry
friends!
Parks Project Happy Hour
4:30-6 p.m., The RANGER Station at
Venture Out (VO323-SL)
Join the Parks Project team for free
drinks and good conversation at The
RANGER Station.

@
Outdoor Retailer Innovation Awards
6-7:30 p.m., Four Seasons Ballroom,
Colorado Convention Center
The second annual Outdoor Retailer Innovation Awards presented by
PayPal Credit recognizes innovations in outdoor products, materials,
and retail services. Winners will be
revealed onstage at a live awards ceremony. Doors open at 6 p.m. and the
ceremony begins at 6:30 p.m. A panel
of luminaries, designers, retailers,
and media evaluated entries based
concept, design, functionality, originality, sustainability, and impact. All
finalists will be on display throughout
the Show in the Innovation Gallery.
The ceremony is open to registered
attendees and media.

@
Night of Stoke
8-10:30 p.m., Bellco Theatre at the
Colorado Convention Center
Presented by Winter Wildlands Alliance and Backcountry Film Festival,
the third annual Night of Stoke winter
edition continues the tradition of
celebrating the outdoor community
at Outdoor + Snow Show. Spend a
night with our outdoor community,
featuring an exclusive lineup of films
and shared experiences from outdoor
adventurers, athletes, and activists
who turn passion into action. Free to
all show badge holders and open to
the public with a ticket.

JANUARY 31, 2020

@
Camber Outdoors Breakfast:
Corporate Inclusion, Equity, and
Diversity-A Global Perspective
7-9 a.m., MR401
Join Camber Outdoors and keynote
speaker Blair Taylor, partner at Price
Waterhouse Coopers (PwC), for
breakfast and candid conversation.
Taylor served as CEO of President
Obama's My Brother's Keeper
Alliance and as chief community of-

OUTDOOR + SNOW SHOW 2020

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Outdoor Retailer PreShow - 2020

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