Outdoor Retailer PreShow - 2020 - 48

Outdoor + Snow Show 2020
I N F O

ficer for Starbucks. Blair will take us
through a global journey, leveraging the lenses of various industries
to showcase the power of innovation and leadership with inclusion,
equity, and diversity.
Electric Bicycles: Capitalizing on a
Booming Category for Summer
9-10 a.m., MR405
E-bikes are the fastest growing segment of the bike industry and truly
growing the number of people who
ride bikes with friends and families.
PeopleForBikes has been leading
the charge to get e-bikes access
in more places, especially ski areas
and summer tourist destinations, to
increase ridership and participation.
This session will cover e-bike basics
but also ways to better understand
e-bike demographics, sales trends,
and prospects for the category to
get more people riding e-bikes in
summer. Speaker: Morgan Lommele,
state and local policy director at
PeopleForBikes.
The Retailer Roundtable
9-10 a.m., The Camp (55117-UL)
Join Board Retailers Association for
an open forum discussion on how

manufacturers and retailers can work
together to continue to support the
board sports that they are passionate
about. BRA chairman, George Leichtweis of Modern Skate & Surf, will
moderate a panel of key manufacturers reps and BRA retailers and board
members in an open discussion about
the issues impacting our industry.
Buddy Program
10-11 a.m., Outdoor Retailer Flag in the
Foyer
New to Outdoor + Snow Show or just
want a fresh set of eyes on the Show?
Meet at the Outdoor Retailer Flag in
the lobby at 10 a.m. to join the Buddy
Program and shop the floor with
another retailer or designer.
Open-Source Sustainability
10-11 a.m., The RANGER Station
(VO323-SL)
From reducing single-use plastics
and offsetting carbon to educating
outdoor enthusiasts about protecting
public lands, how can we use our platforms to inspire and engage consumers to do more with their purchasing
power? We'll chat with influencers,
activists, and brands about generating
positive, impactful change.

HIGHER EDUCATION

Introduced at Summer Market, the show's dedicated-and growing-CBD +
Wellness zone is back.
Before Floyd Landis entered the CBD market he was, you know, Floyd Landis.
Now, the Tour de France cyclist is also a weed-trepreneur on a mission. At the
Show, he'll premiere his CBD company, Floyd's of Leadville.
CBD, he says, isn't for everyone, but it is for outdoor users. "For a lot of
people, CBD helps with muscle soreness and anxiety," he says, "and in general,
we're targeting the outdoor enthusiast who gets sore every once in a while after
a longer hike or run." Floyd's delivers cannabinoids in everything from protein
bars and energy drinks to soft gels and tinctures, while other CBD companies,
including Medterra, On Duty, and Caliper, will introduce (and sample) their
whole-body-benefitting goodies at the Show. Stop by to learn how CBD products can enhance the outdoor experience and offer new opportunities at retail.
The CBD + Wellness zone is located on the west landing of the Convention
Center's upper level. Education sessions will take place on Days 1 and 2 at
booth 57028-UL.-T.R.

Sports Trends FW 21-22 by Inmouv
10-11 a.m., Trend + Design Center
(5019-LL)
Join Inmouv, a trend and design forecast agency based in the heart of Paris,
to see an inside look at sport trends for
2021/22. Sponsored by Inmouv Sport
Trend Bureau.
Understanding the Relationship Between AI & SEO
10-11 a.m., MR405
This session will cover: Understanding
the relationship between AI & SEO-
how Google uses it and how marketers
should use it. Why user intent should be
your number-one SEO focus and how
it leads to better performance. Why

siloing SEO is a major limiting factor
and how SEO should function across
organizational teams. Speaker: Chris
Rodgers, founder and CEO of Colorado
SEO Pros.
When Womxn Lead: Making Waves
10-11 a.m., The Camp (55117-UL)
As we continue to be sold marketing
campaigns that tell us to be bold, fierce,
and unapologetic, what happens in our
professional and personal relationships
when we do just that? In this panel, we
will explore the positive and negative
consequences of making waves in the
outdoor industry and beyond, what we
can learn from others who have blazed
this trail before us, and how we can

/ OUTDOOR + SNOW SHOW 2020

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Outdoor Retailer PreShow - 2020

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