Outdoor Retailer PreShow - 2020 - 49

support one another as we navigate
the complexities of staying true to
our values.

CO U R T E SY OV E R L A N D I N T E R N AT I O N A L

100% Net Zero Carbon by 2050. How
Can We Do it?
11 a.m.-12 p.m., The Camp (55117-UL)
According to the latest science, we
have until 2050 to avoid the worst
impacts of climate change, and the
outdoor industry has too much at stake
to not lead on this. But how can we
do it in such a short window? Join this
discussion with experts who can help
us chart a path forward. Moderated by
Western Resource Advocates.
The 7 Secrets of a Brand Champion
11 a.m.-12 p.m., MR405
All companies that achieve success,
growth, and innovation have one thing
in common: They have an individual
at the helm who understands the
importance of a company's brand and
is able to position the company with a
competitive advantage. These people
are known as brand champions. There
are seven secrets of a brand champion, and we will take a look at the
attributes that all brand champions
possess. Speaker: Michael Doyle, CEO
of Brand Iron.

Connecting with Overland
11 a.m.-12 p.m., Overland Experience
(32087-UL)
How, where, and when can retailers and
manufacturers connect with the overland consumer audience or endemic
businesses? Understanding the available targeted marketing outlets, media,
and events as well as keys to relating
your business is imperative to exploring
the overland segment. Sponsored by
Overland Journal.
Four Sides and a Zipper? How
Performance Sport Bag Design
Can Be Revolutionized Through
Intersectional Creative Thinking
11-12 p.m., Trend + Design Center (5019-LL)
If you look at an assortment of performance sport bags from a distance-
well, they all look rather similar. This
presentation will review how intersectional creative thinking was used to
design new sport performance bag
forms by graduate students from the
University of Oregon's Sports Product
Design MS program. We'll review process, ideation, iterations, and concepts.
Speaker: Susan Sokolowski, director &
professor for the Sports Product
Design Graduate Program at University
of Oregon.

WHAT IS OVERLANDING?

Some 25 million people already know.
"Overlanding appeals to the adventure traveler, supporting their outdoor adventures with added comfort, independence, and the ability to explore further
afield," says Brian McVickers, chief business development officer at Overland
International and the Overland Journal. "The overland audience has grown to
over 25 million strong and is continuing to appeal to nearly all segments of the
outdoor retail space. Retailers and manufacturers now have the opportunity to
expand their products to service this expanding segment, connecting with an
entirely new consumer base that is both affluent and quality-conscious. Overlanders are also frequently backpackers, mountain bikers, paddlers, fly fishers,
surfers, amateur photographers, skiers, campers, explorers, and climbers, all
trusting their vehicle and equipment to facilitate access to the backcountry.
Proactive companies will find that the overland consumer is refreshingly familiar to them, approachable, and receptive."
The Overland Experience is located on the Upper Level, Booth 32087-UL. -D.S.

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Outdoor Retailer PreShow - 2020

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