Outdoor Retailer PreShow - 2020 - 68

From the Road
T H E

T H R E E

S A I N T S

Participants in the 8,000
Meter Challenge get a
real understanding of
the gear they sell after
using it for 40 miles and
12,000 vertical feet.

JanSport's annual Mark Fulton 8,000 Meter Challenge sends retail staff
to the summits of Southern California's three highest peaks to help
employees better connect with their customers. By Lisa Ramsperger

STANDING ATOP JUST ONE OF

Southern California's three highest peaks-collectively known as the
Three Saints-requires grueling hours
of hiking and sweat. But pulling off all
of them in one day? That's the kind of
Type 2 fun that only outdoor retail employees relish. At least that's the idea
behind the annual Mark Fulton 8,000
Meter Challenge.
During the event, which is present-

68

ed by JanSport, participants cover
nearly 40 trail miles and gain over
12,000 feet in elevation. The epic day
kicks off at 5 a.m. with a 9-mile trek
to the top of 10,064-foot San Antonio
(aka Mt. Baldy). There's barely time
to take in the views before tackling
another 18 miles to the summit of
11,502-foot San Gorgonio. Then, it's
off to a ride on Palm Springs' aerial
tramway to access the 12-mile hike

/ OUTDOOR + SNOW SHOW 2020

to the summit of 10,804-foot San
Jacinto-and a rush to catch the last
tram ride down at 9:45 p.m.
"To make the tram, you're either
running or hiking fast," says event director Miles Fulton.
Participants arrive well prepared.
After all, they are all outdoor industry retail staff (and a handful of brand
reps) from across the West. They
race in teams that collectively raise

money for Big City Mountaineers
(BCM). This September, 23 total
teams-from REI stores, Zappos,
Gear Coop, Adventure 16, and The
North Face-hit the trails. They
came for the chance to raise money
for a good cause and the pure physical challenge, but also to test gear
and gain real-world knowledge
they can share with customers
back in the store.

KURT WEDBERG, SIERRA MOUNTAINEERING INTERNATIONAL, INC.

Comfortably Uncomfortable



Outdoor Retailer PreShow - 2020

Table of Contents for the Digital Edition of Outdoor Retailer PreShow - 2020

Outdoor Retailer PreShow - 2020
Always Innovating
Taking Charge
Future Epic
Big Picture
Marketing
Farewell
Still in the Game
What’s New?
Zones
Venture Out
Events & Education
Digital Solutions
Must See Gear
Trend Watch
Happenings
From the Road
Innovation Awards
Outdoor Retailer PreShow - 2020 - Outdoor Retailer PreShow - 2020
Outdoor Retailer PreShow - 2020 - Cover2
Outdoor Retailer PreShow - 2020 - 1
Outdoor Retailer PreShow - 2020 - 2
Outdoor Retailer PreShow - 2020 - 3
Outdoor Retailer PreShow - 2020 - 4
Outdoor Retailer PreShow - 2020 - 5
Outdoor Retailer PreShow - 2020 - 6
Outdoor Retailer PreShow - 2020 - 7
Outdoor Retailer PreShow - 2020 - 8
Outdoor Retailer PreShow - 2020 - 9
Outdoor Retailer PreShow - 2020 - 10
Outdoor Retailer PreShow - 2020 - 11
Outdoor Retailer PreShow - 2020 - Always Innovating
Outdoor Retailer PreShow - 2020 - 13
Outdoor Retailer PreShow - 2020 - Taking Charge
Outdoor Retailer PreShow - 2020 - 15
Outdoor Retailer PreShow - 2020 - Future Epic
Outdoor Retailer PreShow - 2020 - 17
Outdoor Retailer PreShow - 2020 - Big Picture
Outdoor Retailer PreShow - 2020 - 19
Outdoor Retailer PreShow - 2020 - Marketing
Outdoor Retailer PreShow - 2020 - 21
Outdoor Retailer PreShow - 2020 - Farewell
Outdoor Retailer PreShow - 2020 - 23
Outdoor Retailer PreShow - 2020 - Still in the Game
Outdoor Retailer PreShow - 2020 - 25
Outdoor Retailer PreShow - 2020 - 26
Outdoor Retailer PreShow - 2020 - 27
Outdoor Retailer PreShow - 2020 - What’s New?
Outdoor Retailer PreShow - 2020 - 29
Outdoor Retailer PreShow - 2020 - 30
Outdoor Retailer PreShow - 2020 - 31
Outdoor Retailer PreShow - 2020 - Zones
Outdoor Retailer PreShow - 2020 - 33
Outdoor Retailer PreShow - 2020 - Venture Out
Outdoor Retailer PreShow - 2020 - 35
Outdoor Retailer PreShow - 2020 - Events & Education
Outdoor Retailer PreShow - 2020 - 37
Outdoor Retailer PreShow - 2020 - 38
Outdoor Retailer PreShow - 2020 - 39
Outdoor Retailer PreShow - 2020 - 40
Outdoor Retailer PreShow - 2020 - 41
Outdoor Retailer PreShow - 2020 - 42
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Outdoor Retailer PreShow - 2020 - 49
Outdoor Retailer PreShow - 2020 - 50
Outdoor Retailer PreShow - 2020 - 51
Outdoor Retailer PreShow - 2020 - 52
Outdoor Retailer PreShow - 2020 - 53
Outdoor Retailer PreShow - 2020 - Digital Solutions
Outdoor Retailer PreShow - 2020 - 55
Outdoor Retailer PreShow - 2020 - Must See Gear
Outdoor Retailer PreShow - 2020 - 57
Outdoor Retailer PreShow - 2020 - 58
Outdoor Retailer PreShow - 2020 - 59
Outdoor Retailer PreShow - 2020 - Trend Watch
Outdoor Retailer PreShow - 2020 - 61
Outdoor Retailer PreShow - 2020 - 62
Outdoor Retailer PreShow - 2020 - 63
Outdoor Retailer PreShow - 2020 - Happenings
Outdoor Retailer PreShow - 2020 - 65
Outdoor Retailer PreShow - 2020 - 66
Outdoor Retailer PreShow - 2020 - 67
Outdoor Retailer PreShow - 2020 - From the Road
Outdoor Retailer PreShow - 2020 - 69
Outdoor Retailer PreShow - 2020 - 70
Outdoor Retailer PreShow - 2020 - 71
Outdoor Retailer PreShow - 2020 - Innovation Awards
Outdoor Retailer PreShow - 2020 - Cover3
Outdoor Retailer PreShow - 2020 - Cover4
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