Outdoor Retailer PreShow - Summer 2019 - 12
The Pulse
B I G
P I C T U R E
By the
Numbers
WHEN INDUSTRY LEADERS FROM
14 companies created Outdoor Industry Association (OIA) 30 years
ago (then it was called Outdoor
Recreation Coalition of America),
they made a strategic decision not
to create or run a trade show but
instead to partner with a trade
show provider. This, they knew,
would allow the trade association
to focus on its nonprofit, policy,
and research work.
But those original industry
leaders also wanted to be sure that
the trade association shared in
the profits generated by the trade
show business. For many years,
OIA has maintained a contractual
agreement with Outdoor Retailer,
through which the trade association receives a percentage of the
revenue from each show.
As an incentive, OIA members
receive a healthy discount off their
booth fees. Originally, that discount was about 3 percent. Last
year, the discount grew to between
10 and 45 percent-resulting in
significant savings for exhibiting
12
OIA has been
instrumental in
fighting for the
protection of
public lands.
OIA members.
In 2018, OIA received just over
$5 million in trade show revenue
and $8.9 in total revenue, including membership dues. That money
goes directly to operations. It funds
everything from industry research
reports to political advocacy
efforts. In other words, your trade
show fees and annual dues make
the association's work possible.
Here's a look at OIA's revenue
breakdown:
/ SUMMER MARKET 2019
AND HERE ARE JUST A
FEW THINGS THAT
REVENUE HELPED TO
ACHIEVE IN 2018:
$100 million in tariff
and tax savings for
outdoor products
through OIA trade
policy
12 million+ people
reached through the
#VoteTheOutdoors
campaign
$2.3 million raised for
outdoor participation
programming
$867K in grants distributed to 63 nonprofit projects
4,982 attendees at
Outdoor University
at Outdoor Retailer
education sessions
18 educational policy
webinars
15 sustainable
business webinars
1 Outdoor Industry
State of Sustainability
Report released,
the first ever of its
kind
738 HIGG environmental assessments
posted by product
manufacturing
facilities
A N D R E W KO R N Y L A K
Have you ever wondered exactly
how Outdoor Industry Association is funded? Where the industry's trade group gets its money
and how it spends it? Those are
fair questions. To answer them-
and to reassure you your money
is well spent-you need a little
backstory. By Amy Roberts
Outdoor Retailer PreShow - Summer 2019
Table of Contents for the Digital Edition of Outdoor Retailer PreShow - Summer 2019
Outdoor Retailer PreShow - Summer 2019
Contents
What Inspires You?
Life Is Better Outdoors
Future Epic
Big Picture
Marketing
Navigate the Show
Kai Lightner
Fallen Heroes
What's New?
Zones
Venture Out
Events & Education
Digital Solutions
Must-See Gear
Sourcing
Inspiration Awards
Outdoor Retailer PreShow - Summer 2019 - CW1
Outdoor Retailer PreShow - Summer 2019 - CW2
Outdoor Retailer PreShow - Summer 2019 - Outdoor Retailer PreShow - Summer 2019
Outdoor Retailer PreShow - Summer 2019 - Cover2
Outdoor Retailer PreShow - Summer 2019 - 1
Outdoor Retailer PreShow - Summer 2019 - Contents
Outdoor Retailer PreShow - Summer 2019 - 3
Outdoor Retailer PreShow - Summer 2019 - 4
Outdoor Retailer PreShow - Summer 2019 - 5
Outdoor Retailer PreShow - Summer 2019 - What Inspires You?
Outdoor Retailer PreShow - Summer 2019 - 7
Outdoor Retailer PreShow - Summer 2019 - Life Is Better Outdoors
Outdoor Retailer PreShow - Summer 2019 - 9
Outdoor Retailer PreShow - Summer 2019 - Future Epic
Outdoor Retailer PreShow - Summer 2019 - 11
Outdoor Retailer PreShow - Summer 2019 - Big Picture
Outdoor Retailer PreShow - Summer 2019 - 13
Outdoor Retailer PreShow - Summer 2019 - Marketing
Outdoor Retailer PreShow - Summer 2019 - 15
Outdoor Retailer PreShow - Summer 2019 - Navigate the Show
Outdoor Retailer PreShow - Summer 2019 - 17
Outdoor Retailer PreShow - Summer 2019 - 18
Outdoor Retailer PreShow - Summer 2019 - 19
Outdoor Retailer PreShow - Summer 2019 - Kai Lightner
Outdoor Retailer PreShow - Summer 2019 - 21
Outdoor Retailer PreShow - Summer 2019 - 22
Outdoor Retailer PreShow - Summer 2019 - 23
Outdoor Retailer PreShow - Summer 2019 - Fallen Heroes
Outdoor Retailer PreShow - Summer 2019 - 25
Outdoor Retailer PreShow - Summer 2019 - 26
Outdoor Retailer PreShow - Summer 2019 - 27
Outdoor Retailer PreShow - Summer 2019 - What's New?
Outdoor Retailer PreShow - Summer 2019 - 29
Outdoor Retailer PreShow - Summer 2019 - 30
Outdoor Retailer PreShow - Summer 2019 - 31
Outdoor Retailer PreShow - Summer 2019 - 32
Outdoor Retailer PreShow - Summer 2019 - 33
Outdoor Retailer PreShow - Summer 2019 - Zones
Outdoor Retailer PreShow - Summer 2019 - 35
Outdoor Retailer PreShow - Summer 2019 - Venture Out
Outdoor Retailer PreShow - Summer 2019 - 37
Outdoor Retailer PreShow - Summer 2019 - Events & Education
Outdoor Retailer PreShow - Summer 2019 - 39
Outdoor Retailer PreShow - Summer 2019 - 40
Outdoor Retailer PreShow - Summer 2019 - 41
Outdoor Retailer PreShow - Summer 2019 - 42
Outdoor Retailer PreShow - Summer 2019 - 43
Outdoor Retailer PreShow - Summer 2019 - 44
Outdoor Retailer PreShow - Summer 2019 - 45
Outdoor Retailer PreShow - Summer 2019 - 46
Outdoor Retailer PreShow - Summer 2019 - 47
Outdoor Retailer PreShow - Summer 2019 - 48
Outdoor Retailer PreShow - Summer 2019 - 49
Outdoor Retailer PreShow - Summer 2019 - 50
Outdoor Retailer PreShow - Summer 2019 - 51
Outdoor Retailer PreShow - Summer 2019 - 52
Outdoor Retailer PreShow - Summer 2019 - 53
Outdoor Retailer PreShow - Summer 2019 - Digital Solutions
Outdoor Retailer PreShow - Summer 2019 - 55
Outdoor Retailer PreShow - Summer 2019 - Must-See Gear
Outdoor Retailer PreShow - Summer 2019 - 57
Outdoor Retailer PreShow - Summer 2019 - 58
Outdoor Retailer PreShow - Summer 2019 - 59
Outdoor Retailer PreShow - Summer 2019 - Sourcing
Outdoor Retailer PreShow - Summer 2019 - 61
Outdoor Retailer PreShow - Summer 2019 - 62
Outdoor Retailer PreShow - Summer 2019 - 63
Outdoor Retailer PreShow - Summer 2019 - Inspiration Awards
Outdoor Retailer PreShow - Summer 2019 - Cover3
Outdoor Retailer PreShow - Summer 2019 - Cover4
Outdoor Retailer PreShow - Summer 2019 - CW3
Outdoor Retailer PreShow - Summer 2019 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
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https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
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https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
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