Outdoor Retailer PreShow - Summer 2019 - 34

Outdoor Retailer Summer Market 2019
I N F O

IN THE ZONES

the Show. It's the place for designers,
R&D, and sourcing teams from the outdoor, fashion, and technology industries
to find inspiration through trend boards
and fabric swatches for products that
currently only exist as ideas. The latest
finished goods in SOURCE are impressive, and the raw materials here are even
further ahead of the game.
Don't miss: Hang out in the Designer
Lounge, a brand-new feature debuting
at Summer Market.

Be sure to visit these
happening areas of focus,
which will be sprinkled
throughout the Summer
Market show floor
THE CAMP

LOCATION: UPPER LEVEL, 55117-UL
The Camp provides elevated education
on the show floor-from the latest issues
shops are facing to industry trends. The
Camp will focus on the people, stories,
products, and trends that help drive
traffic to retailers, and will provide daily
education to inspire fresh ways to think
and sell outdoor products year-round.
Don't forget to grab a cup of joe from
Purple Door Coffee!
Don't miss: Daily retailer-focused education on key issues, including DTC and
costly online advertising. Merchandising
workshops on Day 2 and Day 3 at 9 a.m.
Industry leaders sharing insight into business practices, inspiration, and ideas.

CBD & WELLNESS

LOCATION: STREET LEVEL, LOBBY B
The CBD market is booming, and the
latest products you want to see are at
Summer Market. Come and discover
new brands in the CBD, wellness, and
consumable categories.
Don't miss: This zone is situated in the
east lobby on street level, near the food
trucks-a great option if you also want
to grab a quick bite.

HIGH ALTITUDE DEN

LOCATION: UPPER LEVEL, 32083-UL
The High Altitude Den is a dedicated
area for climbing brands and a hub for
climbing-focused education. The space
features a freestanding climbing boulder, and the American Alpine Club will
host daily climbing challenges, workshops, and belay certifications here.
Don't miss: Get your buzz on with
Bivouac Coffee. Get belay certified. On
Day 2, compete in the Mini Climbing
Olympics (starting at 9 a.m.) or the
Dyno comp (11 a.m.).

MADE IN AMERICA

LOCATION: STREET LEVEL,
NEXT TO REGISTRATION
In recognition of the growing interest
in domestic manufacturing, the Made
in America Product Showcase features
wares from U.S. manufacturers. This is
the place to discover products produced domestically as well as the spot
to pick up some merchandising ideas.
Don't miss: View top products made
in the U.S. Support brands choosing to
manufacture domestically.

OU@OR

LOCATION: HYATT REGENCY, COLORADO CONVENTION CENTER
From the annual Industry Breakfast to
sustainability working groups, Outdoor
Industry Association's (OIA) panels

TENT CITY
The Made in America
Product Showcase
at Snow Show gave
prime exposure to U.S.
brands. Don't miss it
this summer.
offer valuable industry education,
including retail business strategies, supply-chain best practices, product and
marketing trends, and recreation policy.
Don't miss: OIA's popular educational
industry lunches will highlight pressing
industry topics, including diversity, equity, and inclusion (DEI) and sustainability.

publication of Outdoor Retailer Summer
Market. Connect with the team behind
The Daily and stay up-to-date on the
biggest stories of the Show.
Don't miss: Meet members of The Daily
team as they bring the publication to
life. See profiles and video shot live for
publication in the next day's issue.

OUTDOOR SOCIAL CLUB

THE RANGER STATION
@VENTURE OUT

LOCATION: STREET LEVEL, LOBBY F
The Outdoor Social Club provides attendees and exhibitors a space to gather at Summer Market to stay connected
and share show experiences. This is the
place where stories are told and shared.
Sink into a comfy couch and take the
pulse of Summer Market.
Don't miss: Get your photo taken at
the We Are Outdoor social media wall.
#weareOUTDOOR #OSC

OVERLAND EXPERIENCE
CURATED BY OVERLAND
JOURNAL

LOCATION: UPPER LEVEL, 36149-UL
The off-the-grid adventure has found a
home on the show floor in the Overland
Experience curated by Overland Journal.
This is a place to learn, network, and explore the category's merchandising story.
Don't miss: Discover the brands and
gear that will keep you humming
during your overland journey.

LOCATION: STREET LEVEL, VO322-UL
Trends and education are the focus
at The RANGER Station. Found in the
curated space of Venture Out, The
RANGER Station offers daily education,
workshops, trend updates, merchandising displays, and good conversations.
It's all about community.
Don't miss: Spark 2020 meet-ups. Artist
activations.

SOURCE

LOCATION: LOWER LEVEL
SOURCE hosts hundreds of raw material suppliers that bring the latest innovations, technologies, industrial designs,
and trends in the outdoor industry to

LOCATION: STREET LEVEL, MR601
Compare tents and camping gear
side-by-side, climb in and play with
the latest innovations, and touch and
feel materials. Evaluate peak height,
sleeping capacity, or seasonality, and
explore the industry's best tents all in
one place.
Don't miss: Tent City is now inside the
Colorado Convention Center, and easily
accessible from exhibitor booths.

TREND + DESIGN CENTER

LOCATION: LOWER LEVEL,
BOOTH 315-LL
The Trend + Design Center is where the
design and R&D community gathers to
hear what's next. From trend forecasting to industrial design and materials
innovation, the Trend + Design Center
anchors the supplier story at Summer
Market and serves the design audience
with a compelling variety of education
and networking events.
Don't miss: Daily Design Workshops
with leaders in the design space.
Engaging rapid prototyping sessions.
Trend and color forecasting.

VENTURE OUT

LOCATION: STREET LEVEL, NEXT TO
BELLCO THEATRE
Venture Out is the focused area at Summer
Market where retailers can discover modern outdoor trends and better understand
how the definition of "outdoor" is changing.
Don't miss: See page 36 for more on
Venture Out happenings as well as a full
list of exhibiting brands.

PADDLE AREA

LOCATION: UPPER LEVEL
Need a water fix? Paddlers gravitate to
this show zone to connect and collaborate. The Paddle Area is where key paddle and watersports brands congregate
on the show floor. You will find boards,
boats, PFDs, and everything else for the
paddling lifestyle.
Don't miss: Test-drive the latest paddlesports gear at the Demo Experience on
Monday, June 17, at Chatfield State Park.

THE DAILY

LOCATION: UPPER LEVEL, 51001-UL
The Daily is the on-site hub for the official

/ SUMMER MARKET 2019

Find a
moment
of Zen in
the CBD &
Wellness
Zone.

L AU R E N DA N I L E K ( X 2 )

S H O W

https://overlandjournal.com/

Outdoor Retailer PreShow - Summer 2019

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