Outdoor Retailer PreShow - Summer 2019 - 43

More. Better. Faster. How to
Scale Your Omni-Channel
Product Content Machine
2:30-3:30 p.m., The Camp (55117-UL)
Producing a single product description is easy. Producing 300, 1,000 or
10,000 a season is hard. It can also
be slow and expensive. But it doesn't
have to be. Talkoot CEO Brian Hennessy spent the last decade building
a team and perfecting a process that
turns out over 50,000 accurate and
engaging product descriptions a year
for global clients like Adidas, Burton,
Carhartt, Reebok, and Rossignol.
In this talk, Hennessy will share the
mistakes he made scaling his product
content machine so you don't have
to. You'll learn how to fine-tune your
process, establish quality standards,
and scale your production without
busting your budget-or losing your
marbles. This session will repeat on
Wednesday at 9 a.m. in MR212.
Afternoon Buzz: AAC & POW Climb
3:30-4:30 p.m., High Altitude Den
(32083-UL)
Join the American Alpine Club (AAC)
and Protect Our Winters (POW)
staffers, as well as pro climbers, in
a discussion about "POW Climb,"
a newly launched partnership to
engage the climbing community to
confront climate change.
Cotton Incorporated: Activewear
Trend Forecast-2021-2022
3:30-4:30 p.m., Trend + Design
Center (315-LL)
Cotton Incorporated's annual active
forecast details cutting-edge lifestyle
inspiration, inspirational color stories,
and the latest cotton fabric innovations for the 2021-22 season. Jenna
Caccavo, senior trend forecaster and
fashion marketer with Cotton Incorporated, will be presenting.
Developing a Sustainable Hemp
Fiber Supply Chain in the United
States
3:30-4:30 p.m., Hyatt Regency Denver
at the Colorado Convention Center
Outdoor Brands can be an instrumental partner in developing the
U.S. Hemp supply chain. In order to
raise awareness, this panel discussion
with leading experts can help lay the
foundation for creating a sustainable
domestic hemp fiber supply chain
in the U.S. This session will educate
attendees on the current state of hemp
fiber in the U.S. and provide a future industry framework. Panelists, including
hemp farmers and hemp advocates,
will review the country's current state

of hemp fiber production, propose a
vision for the industry, explain requirements for demand generation to
achieve commercial viability, lay out
the time frame horizons for having a
meaningful domestic crop production,
and recommend a call to action.
Plastic Pollution: We Are the
Problem and the Solution
3:30-4:30 p.m., The Camp (55117-UL)
4ocean is an ocean cleanup company
actively removing trash from the ocean
and coastlines while inspiring and educating individuals to work together for
cleaner oceans, one pound at a time.
We will be discussing marine debris
as a global issue, why it's important to
everyone, and what you can do to help.
Plastic does not only impact the ocean
and marine life but people as well;
plastic pollution has become both an
environmental and socioeconomic issue. Learn ways to make change, from
reducing single-use plastic to learning
how to properly recycle. This session
will repeat on Wednesday at 3:30 p.m.
at The RANGER Station.
Social Media Trend Report
3:30-4:30 p.m., Hyatt Regency Denver
at the Colorado Convention Center
Digital ad spending is on the rise, with
eMarketer projecting that in 2019,
Facebook's U.S. ad revenue will grow
to more than $28 billion. How can
brands create an effective strategy
to leverage the far-reaching power
of the world's largest social network?
Using examples from retail brands
that are successfully maximizing their
paid social ROI, Sarah Sanchez of CPC
Strategy, a thought leader in the digital
retail search industry, will describe how
to harness the power of Facebook to
address each step of the conversion
funnel-from brand-building through
creating customer loyalty. With an eye
toward best practices, this session will
share the most effective way to segment your audience, how to allocate
your budget for the best results, and
the most effective platforms for selling
products, events, and services.
The Power of Collaborations
3:30-4:30 p.m., The RANGER Station
(VO322-SL)
Sponsored by Maine Outdoor
Brands, this panel discussion will be
moderated by Carolann Ouellette,
the director of Maine's new Office
of Outdoor Recreation. Learn how
large established brands and small
emerging brands can leverage one
another's strengths in innovating new
products, attracting new customers

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Outdoor Retailer PreShow - Summer 2019

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