The Weekly - May 12, 2020 - 3

Contents
FEATURES & DEPARTMENTS

10

6

8 #WEARECOMMUNITY

BREAD + BUTTER

9 Photo Booth

The Sena R1 EVO helmet keeps
riders in communication.

FEATURE

16 New Product
Marketplace

Insight from Jennifer Pharr Davis

F R O M TO P : L AU R E N DA N I L E K , M E G A N H E R R O D

Katie Boué gets fired up.

10 The New Normal

What does the summer hold in
store for the outdoor industry?
THE PULSE

6 Headlines

World Cup ski champ Mikaela
Shiffrin sings Parked Car Karaoke, Cotopaxi teams up with
Uncharted Supply Co. to keep
PPE in production, and more.

RESOURCES AND
EDUCATION

13 The Retail Doctor

Bob Phibbs doles out good
advice to shops that want to
win back their customers. Plus,
Outdoor Dream Jobs.

relations manager understands
the ups and downs of the biz.

15 Hot Pick

The best gear available that
your customers want right now

THE VIEW

20 Cold Comfort

Climber Grace Isabell paints
remote landscapes on birch.
FIELD NOTES

23 Sarah Schuster

A former retailer, OR's attendee

BACKSTORY

24 Friluftsliv

This is the Norwegian normal.

ON THE COVER

Jennifer Pharr Davis finds balance
at Rainy Lake in Washington's
Cascades. The author of Becoming Odyssa, Pharr Davis, who
owns Blue Ridge Hiking Co., set
the then-fastest-known time (FKT)
on the Appalachian Trail in 2011.
Photograph by

Brew Davis

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 3



The Weekly - May 12, 2020

Table of Contents for the Digital Edition of The Weekly - May 12, 2020

Contents
The Weekly - May 12, 2020 - Cover1
The Weekly - May 12, 2020 - Cover2
The Weekly - May 12, 2020 - Contents
The Weekly - May 12, 2020 - 4
The Weekly - May 12, 2020 - 5
The Weekly - May 12, 2020 - 6
The Weekly - May 12, 2020 - 7
The Weekly - May 12, 2020 - 8
The Weekly - May 12, 2020 - 9
The Weekly - May 12, 2020 - 10
The Weekly - May 12, 2020 - 11
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The Weekly - May 12, 2020 - 14
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The Weekly - May 12, 2020 - 18
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The Weekly - May 12, 2020 - 20
The Weekly - May 12, 2020 - 21
The Weekly - May 12, 2020 - 22
The Weekly - May 12, 2020 - 23
The Weekly - May 12, 2020 - 24
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com