The Weekly - May 19, 2020 - 10
FEATURE
Chad Wamack threads
the needle on North
Chickamauga Creek, near
Chattanooga, Tennessee.
The Big Plunge
T
here's no dodging the
issue: The COVID-19
pandemic has left
many companies in
the paddling industry-as with
countless other industries, outdoor
and not-struggling to stay afloat.
From outfitters looking at fewer
guests and marquee paddling
events canceling to retailers and
cash-strapped consumers curbing
their buys and manufacturers
sitting on excess inventory, nearly
every niche of the industry is holding the short end of the paddle.
Still, it's not all doom and
gloom. As with the bicycling and
camping sectors of the outdoor
industry, paddlesports could
well emerge as a pastime people
actually flock to in this era of
self-isolation. It's just going to take
going with the flow to weather the
season's turbulent waters.
10 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020
EVENTS: FORGET
ABOUT IT
With the pandemic hitting in early
March, events tumbled like dominos just as the paddling season
was beginning to shape up. From
the Olympics postponing for a year
to the GoPro Games rescheduling
for August, and marquee paddling
events like FIBArk and even the
Yukon River Quest canceling, the
paddling event calendar has dried
up like the Colorado River in its
namesake delta.
Setting the tone for the wave of
cancellations was Canoecopia, the
first major paddlesports gathering to fall due to the outbreak.
Organizers scratched the tradeshow in Madison, Wisconsin, on
March 12, just a day before it was
scheduled to start. Held in the
50,000-square-foot Alliant Energy Center and drawing 20,000
A N D R E W KO R N Y L A K
The pandemic has hit paddlesports hard, but there is some hope the industry can
bounce back as more consumers head outside this summer. By Eugene Buchanan
The Weekly - May 19, 2020
Table of Contents for the Digital Edition of The Weekly - May 19, 2020
Contents
The Weekly - May 19, 2020 - Cover1
The Weekly - May 19, 2020 - Cover2
The Weekly - May 19, 2020 - Contents
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The Weekly - May 19, 2020 - 22
The Weekly - May 19, 2020 - 23
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