The Weekly - May 19, 2020 - 3

Contents
FEATURES & DEPARTMENTS

Brook Hess on
the Ottawa River

10
F R O M TO P : S COT T M A R T I N , CO U R T E SY F O R M I DA B L E M E D I A

6

9 #WEARECOMMUNITY

THE VIEW

FEATURE

Colorado photographer David
Clifford is using an old format
for portraits during quarantine.

Flowfold's James Morin

10 The Big Drop

THE PULSE

6 Headlines

Walmart and Moosejaw
launch affordable outdoor
brands; a new face-mask fabric kills viruses; Guy Fieri raises
funds with Igloo; and more.

Resiliency is a skill we can practice when we get out in nature.

16 Tin Type

Here's how the COVID-19 crisis
is hitting the paddling industry.

BREAD + BUTTER

RESOURCES AND
EDUCATION

RovR Products' new KeepR is
the ideal cooler for a picnic.

14 Communication
During the Crisis

PR pro Chris Goddard presents
must-knows and best practices
when it comes to contacting
media. Plus, the virtual Conservation Alliance Breakfast and
OIA's campfire conversations.

BACKSTORY

23 #RunWithMaud
2.23 miles for justice

18 Hot Pick

19 New Product
Marketplace

The best gear available that
your customers want right now

FIELD NOTES

22 José G. González

ON THE COVER

Steve Fisher and Pat Keller
navigate Sky Scraper rapid under
a warm California sun on the South
Silver Creek. While individuals will
likely be on the water this summer,
guides and outfitters face record
lows in their businesses.
Photograph by

Scott Martin

OUTDOOR RETAILER SUMMER 2020 / THE WEEKLY 3



The Weekly - May 19, 2020

Table of Contents for the Digital Edition of The Weekly - May 19, 2020

Contents
The Weekly - May 19, 2020 - Cover1
The Weekly - May 19, 2020 - Cover2
The Weekly - May 19, 2020 - Contents
The Weekly - May 19, 2020 - 4
The Weekly - May 19, 2020 - 5
The Weekly - May 19, 2020 - 6
The Weekly - May 19, 2020 - 7
The Weekly - May 19, 2020 - 8
The Weekly - May 19, 2020 - 9
The Weekly - May 19, 2020 - 10
The Weekly - May 19, 2020 - 11
The Weekly - May 19, 2020 - 12
The Weekly - May 19, 2020 - 13
The Weekly - May 19, 2020 - 14
The Weekly - May 19, 2020 - 15
The Weekly - May 19, 2020 - 16
The Weekly - May 19, 2020 - 17
The Weekly - May 19, 2020 - 18
The Weekly - May 19, 2020 - 19
The Weekly - May 19, 2020 - 20
The Weekly - May 19, 2020 - 21
The Weekly - May 19, 2020 - 22
The Weekly - May 19, 2020 - 23
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com