The Weekly - May 27, 2020 - 14

Resources and Education
COZY UP... AND LEARN
Outdoor Industry Association's COVID-19 webinar series continues to bring education to your laptop.
Outdoor Industry Association is providing weekly webinars to
help get you through these unique times. Up next is Overcoming
Challenges: Collecting in the Outdoor Industry Amidst a Global
Crisis, on June 9 at 11 a.m. Mountain Time. With premature
mountain resort and retail closures and the outdoor industry at
an unexpected halt, Altus, North America's largest B2B receivables management firm, will provide an educational webinar
offering guidance to assist you with staying ahead of collection
issues on the horizon. Creditors are now faced with the difficult
decision to either shoulder a potentially disastrous financial
burden or push their customers for payment and jeopardize
relationships that took years to cultivate. As we navigate through
these unprecedented times, we need to adapt to a quickly
changing financial climate. You can register here: bit.ly/2ZvUHip.

Crunch the
Numbers

Coolers are down, fitness is up. Dirk Sorenson,
executive director, sports industry analyst for
the NPD Group, takes a deep dive into sales-
good and bad-of outdoor equipment since
COVID-19 closed down the U.S.
By Doug Schnitzspahn
EVIDENCE OF THE HAVOC COVID

-19 has wrought on the sports
industry is now on full display.
Much of the country has been
under stay-at-home orders for several months. As consumers have
settled into a living situation that
blends work, school, exercise, and
social gatherings all under one
roof, their purchasing behavior
can begin to reflect the evolving

challenges and needs of adapting
to this lifestyle. The Weekly Chat
featuring Dirk Sorenson, industry
analyst at the NPD Group, will
examine the impact of COVID-19
to date and what the next steps
of recovery might look like in a
post-pandemic world. Read what
Sorensen has to say on the matter
here, and join us live on Thursday
for a deeper discussion.

14 THE WEEKLY / OUTDOOR RETAILER SUMMER 2020

of how sales have fared for the
sports and equipment industry
as a whole, NPD data shows that
across active apparel, athletic footwear, outdoor equipment, team
sports, and health and fitness
equipment, April sales declined a
combined 37% in dollars compared to April 2019. Sales were
down for every major category
except home fitness. Home fitness
is noteworthy as its sales grew by
134% in April compared to last
year. In my view, the home fitness
trend is one of three critical and
durable trends influencing sports
and outdoor equipment sales. The
other two are "reinventing recess"
and "backyard adventure."
Can you expand on the upward trend in home fitness
and where there's opportunity for the outdoor industry
to learn from this?
What I find interesting is that consumers have not shied away from
making investments in expensive
equipment such as treadmills,
stationary bikes, and rowers, in
addition to lower price-point

CO U R T E SY N P D G R O U P

Dirk Sorenson

How has COVID-19 and the
shutdown of physical stores
impacted sales for the outdoor equipment industry?
Like most consumer categories,
overall outdoor equipment sales in
the U.S. have been in decline-a
pattern that emerged in the latter half of March and continued
through April. Sales in April were
down by 11%, according to NPD's
weekly data. However, certain
segments of the market have seen
impressive growth. NPD's retail
sales data shows that in March,
we saw a surge in dollar sales
versus the same period a year ago
for "emergency rationing" types
of items such as dehydrated food
(+195%), water treatments including filters and purifiers (+237%)
and portable power (+87%). April
data shows that most of these segments are now trending in a relatively normal fashion-the surge
purchasing in these categories
seems to be slowing as consumers
are now looking toward ways to
create a new type of normal for
this spring and summer.
Looking at a broader view


http://bit.ly/2ZvUHip https://www.npd.com/wps/portal/npd/us/home/

The Weekly - May 27, 2020

Table of Contents for the Digital Edition of The Weekly - May 27, 2020

Contents
The Weekly - May 27, 2020 - Cover1
The Weekly - May 27, 2020 - Cover2
The Weekly - May 27, 2020 - Contents
The Weekly - May 27, 2020 - 4
The Weekly - May 27, 2020 - 5
The Weekly - May 27, 2020 - 6
The Weekly - May 27, 2020 - 7
The Weekly - May 27, 2020 - 8
The Weekly - May 27, 2020 - 9
The Weekly - May 27, 2020 - 10
The Weekly - May 27, 2020 - 11
The Weekly - May 27, 2020 - 12
The Weekly - May 27, 2020 - 13
The Weekly - May 27, 2020 - 14
The Weekly - May 27, 2020 - 15
The Weekly - May 27, 2020 - 16
The Weekly - May 27, 2020 - 17
The Weekly - May 27, 2020 - 18
The Weekly - May 27, 2020 - 19
The Weekly - May 27, 2020 - 20
The Weekly - May 27, 2020 - 21
The Weekly - May 27, 2020 - 22
The Weekly - May 27, 2020 - 23
The Weekly - May 27, 2020 - 24
The Weekly - May 27, 2020 - 25
The Weekly - May 27, 2020 - Cover3
The Weekly - May 27, 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com